Communicating Ethical Arguments to Organic Consumers: A Study Across Five European Countries

Additional ethical claims were tested with mock organic egg labels in five EU countries. The attitudes towards the advertising labels were assessed by multiple copy testing measures. A total of 156 individual responses were analysed. The study confirms the difficulty of conducting advertising research in a multicultural framework, and shows that additional local/ regional claims can reinforce the appeal of organic products

Social influence of siblings and friends in generation Y's development of risk preferences

Includes bibliographical refernces.Social influence can impact various characteristic of individual, including their beliefs, attitude and ultimately their behaviour. Social Marketing is an activity primarily concerned with identifying and modifying socially undesirable behaviours in a given population group. Adolescents typically receive the greatest amount of attention as they are highly prone to engaging in risky behaviour such as binge drinking, smoking and other dangerous activities

Integrating the green economy, circular economy and bioeconomy in a strategic sustainability framework

The green economy, circular economy and bioeconomy are popular narratives in macro-level sustainability discussions in policy, scientific research and business. These three narratives offer three different recipes to address economic, social and ecological goals, thus promoting different pathways for sustainability transformations. We employ the well-known Framework for Strategic Sustainable Development (The Natural Step Framework) to comparatively identify the relative and integrated contribution of the three narratives for global net sustainability. We conclude that none of the three narratives, individually, offer a comprehensive ‘package’ of solutions. However, when considered jointly as collaborative narratives, they point towards a society and economy based on renewable/reproductive and biodiversity-based/benign processes, delivering material and immaterial benefits that fulfil the economic and social requirements of all people now and in the future. While the complementary understanding of the circular economy, bioeconomy and green economy provides important guidelines for sustainability transformations post-Covid-19, there is a need for more holistic, systems-wide and integrative research work on potentially competing or supplementary sustainability narratives. This type of work of clarification and synthesis is relevant to a wide range of scholars and professionals, since the conceptual understanding of sustainability narratives informs practical implementation through strategies, actions and monitoring tools, in public and private decision-making.Peer reviewe

Quality modeling in electronic healthcare: a study of mHealth Service

Information and communication technologies (ICTs) have the potential to radically transform health services in developing countries. Among various ICT driven health platforms, mobile health is the most promising one because of its widespread penetration and cost effective services. This paper aims to examine Quality Modeling in Electronic Healthcare by using PLS based SEM

Involvement of Gen Y in online social networking media : role in developing attitude towards brands

Attitude is often seen as a precursor of behaviour, including of consumer behaviour regarding brands. Understanding the underlying elements of attitude is crucial for anyone who wants to learn about behaviour or induce desired behaviours. Though, so far, extensive research has been carried out on attitudes and brands, no research has focused on Gen Y’s attitude formation towards brands, particularly in relation to Gen Y’s involvement in online social networking media. In view of this gap in the literature, this research addressed the following research problem: How does Gen Y’s involvement in online social networking media facilitate the development of their attitudes towards brands through their online friends? By analysing relevant current literature, a framework was developed to investigate the effects of involvement in online social networking media, electronic word of mouth and subjective norms on the formation of attitudes towards brands. Informational influence, trust and tie strength were introduced as mediating variables between involvement in online social networking media and electronic word of mouth. Results indicate that there is a positive influence of Gen Y’s involvement in online social networking media on the electronic word of mouth they receive. It was also found that informational influence is a catalyst (partial mediator) between involvement in online social networking media and word of mouth that Gen Y receive from their online social network friends. Electronic word of mouth has a positive effect on subjective norms and attitudes towards brands. Subjective norms also have a positive effect on attitudes towards brands. Although both male and female Gen Y groups share similar beliefs, female attitudes towards brands are more likely to be affected by the electronic word of mouth they receive than are male attitudes towards brands. On the contrary, males are more affected by the subjective norms to develop attitudes towards brands than are females. Results also indicate that there are intra-generational differences on developing attitudes towards brands: the older group of Gen Y is more affected by electronic word of mouth and subjective norms than the younger group of Gen Y

Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : Moderating investigation of brand reputation

Funding This research did not receive any specific grant from funding agencies in the public, commercial, or not-for-profit sectors.Peer reviewedPostprin