Click-aware purchase prediction with push at the top

Eliciting user preferences from purchase records for performing purchase prediction is challenging because negative feedback is not explicitly observed, and because treating all non-purchased items equally as negative feedback is unrealistic. Therefore, in this study, we present a framework that leverages the past click records of users to compensate for the missing user-item interactions of purchase records, i.e., non-purchased items. We begin by formulating various model assumptions, each one assuming a different order of user preferences among purchased, clicked-but-not-purchased, and non-clicked items, to study the usefulness of leveraging click records. We implement the model assumptions using the Bayesian personalized ranking model, which maximizes the area under the curve for bipartite ranking. However, we argue that using click records for bipartite ranking needs a meticulously designed model because of the relative unreliableness of click records compared with that of purchase records. Therefore, we ultimately propose a novel learning-to-rank method, called P3Stop, for performing purchase prediction. The proposed model is customized to be robust to relatively unreliable click records by particularly focusing on the accuracy of top-ranked items. Experimental results on two real-world e-commerce datasets demonstrate that P3STop considerably outperforms the state-of-the-art implicit-feedback-based recommendation methods, especially for top-ranked items.Comment: For the final published journal version, see https://doi.org/10.1016/j.ins.2020.02.06

Fast ALS-based tensor factorization for context-aware recommendation from implicit feedback

Albeit, the implicit feedback based recommendation problem - when only the user history is available but there are no ratings - is the most typical setting in real-world applications, it is much less researched than the explicit feedback case. State-of-the-art algorithms that are efficient on the explicit case cannot be straightforwardly transformed to the implicit case if scalability should be maintained. There are few if any implicit feedback benchmark datasets, therefore new ideas are usually experimented on explicit benchmarks. In this paper, we propose a generic context-aware implicit feedback recommender algorithm, coined iTALS. iTALS apply a fast, ALS-based tensor factorization learning method that scales linearly with the number of non-zero elements in the tensor. The method also allows us to incorporate diverse context information into the model while maintaining its computational efficiency. In particular, we present two such context-aware implementation variants of iTALS. The first incorporates seasonality and enables to distinguish user behavior in different time intervals. The other views the user history as sequential information and has the ability to recognize usage pattern typical to certain group of items, e.g. to automatically tell apart product types or categories that are typically purchased repetitively (collectibles, grocery goods) or once (household appliances). Experiments performed on three implicit datasets (two proprietary ones and an implicit variant of the Netflix dataset) show that by integrating context-aware information with our factorization framework into the state-of-the-art implicit recommender algorithm the recommendation quality improves significantly.Comment: Accepted for ECML/PKDD 2012, presented on 25th September 2012, Bristol, U

VBPR: Visual Bayesian Personalized Ranking from Implicit Feedback

Modern recommender systems model people and items by discovering or `teasing apart' the underlying dimensions that encode the properties of items and users' preferences toward them. Critically, such dimensions are uncovered based on user feedback, often in implicit form (such as purchase histories, browsing logs, etc.); in addition, some recommender systems make use of side information, such as product attributes, temporal information, or review text. However one important feature that is typically ignored by existing personalized recommendation and ranking methods is the visual appearance of the items being considered. In this paper we propose a scalable factorization model to incorporate visual signals into predictors of people's opinions, which we apply to a selection of large, real-world datasets. We make use of visual features extracted from product images using (pre-trained) deep networks, on top of which we learn an additional layer that uncovers the visual dimensions that best explain the variation in people's feedback. This not only leads to significantly more accurate personalized ranking methods, but also helps to alleviate cold start issues, and qualitatively to analyze the visual dimensions that influence people's opinions.Comment: AAAI'1