263,944 research outputs found
Lifelong Sequential Modeling with Personalized Memorization for User Response Prediction
User response prediction, which models the user preference w.r.t. the
presented items, plays a key role in online services. With two-decade rapid
development, nowadays the cumulated user behavior sequences on mature Internet
service platforms have become extremely long since the user's first
registration. Each user not only has intrinsic tastes, but also keeps changing
her personal interests during lifetime. Hence, it is challenging to handle such
lifelong sequential modeling for each individual user. Existing methodologies
for sequential modeling are only capable of dealing with relatively recent user
behaviors, which leaves huge space for modeling long-term especially lifelong
sequential patterns to facilitate user modeling. Moreover, one user's behavior
may be accounted for various previous behaviors within her whole online
activity history, i.e., long-term dependency with multi-scale sequential
patterns. In order to tackle these challenges, in this paper, we propose a
Hierarchical Periodic Memory Network for lifelong sequential modeling with
personalized memorization of sequential patterns for each user. The model also
adopts a hierarchical and periodical updating mechanism to capture multi-scale
sequential patterns of user interests while supporting the evolving user
behavior logs. The experimental results over three large-scale real-world
datasets have demonstrated the advantages of our proposed model with
significant improvement in user response prediction performance against the
state-of-the-arts.Comment: SIGIR 2019. Reproducible codes and datasets:
https://github.com/alimamarankgroup/HPM
DNA-inspired online behavioral modeling and its application to spambot detection
We propose a strikingly novel, simple, and effective approach to model online
user behavior: we extract and analyze digital DNA sequences from user online
actions and we use Twitter as a benchmark to test our proposal. We obtain an
incisive and compact DNA-inspired characterization of user actions. Then, we
apply standard DNA analysis techniques to discriminate between genuine and
spambot accounts on Twitter. An experimental campaign supports our proposal,
showing its effectiveness and viability. To the best of our knowledge, we are
the first ones to identify and adapt DNA-inspired techniques to online user
behavioral modeling. While Twitter spambot detection is a specific use case on
a specific social media, our proposed methodology is platform and technology
agnostic, hence paving the way for diverse behavioral characterization tasks
Latent User Intent Modeling for Sequential Recommenders
Sequential recommender models are essential components of modern industrial
recommender systems. These models learn to predict the next items a user is
likely to interact with based on his/her interaction history on the platform.
Most sequential recommenders however lack a higher-level understanding of user
intents, which often drive user behaviors online. Intent modeling is thus
critical for understanding users and optimizing long-term user experience. We
propose a probabilistic modeling approach and formulate user intent as latent
variables, which are inferred based on user behavior signals using variational
autoencoders (VAE). The recommendation policy is then adjusted accordingly
given the inferred user intent. We demonstrate the effectiveness of the latent
user intent modeling via offline analyses as well as live experiments on a
large-scale industrial recommendation platform.Comment: The Web Conference 2023, Industry Trac
Social Dynamics of Digg
Online social media provide multiple ways to find interesting content. One
important method is highlighting content recommended by user's friends. We
examine this process on one such site, the news aggregator Digg. With a
stochastic model of user behavior, we distinguish the effects of the content
visibility and interestingness to users. We find a wide range of interest and
distinguish stories primarily of interest to a users' friends from those of
interest to the entire user community. We show how this model predicts a
story's eventual popularity from users' early reactions to it, and estimate the
prediction reliability. This modeling framework can help evaluate alternative
design choices for displaying content on the site.Comment: arXiv admin note: text overlap with arXiv:1010.023
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