Evaluation of e-learning web sites using fuzzy axiomatic design based approach

High quality web site has been generally recognized as a critical enabler to conduct online business. Numerous studies exist in the literature to measure the business performance in relation to web site quality. In this paper, an axiomatic design based approach for fuzzy group decision making is adopted to evaluate the quality of e-learning web sites. Another multi-criteria decision making technique, namely fuzzy TOPSIS, is applied in order to validate the outcome. The methodology proposed in this paper has the advantage of incorporating requirements and enabling reductions in the problem size, as compared to fuzzy TOPSIS. A case study focusing on Turkish e-learning websites is presented, and based on the empirical findings, managerial implications and recommendations for future research are offered

A methodology for the selection of new technologies in the aviation industry

The purpose of this report is to present a technology selection methodology to quantify both tangible and intangible benefits of certain technology alternatives within a fuzzy environment. Specifically, it describes an application of the theory of fuzzy sets to hierarchical structural analysis and economic evaluations for utilisation in the industry. The report proposes a complete methodology to accurately select new technologies. A computer based prototype model has been developed to handle the more complex fuzzy calculations. Decision-makers are only required to express their opinions on comparative importance of various factors in linguistic terms rather than exact numerical values. These linguistic variable scales, such as ‘very high’, ‘high’, ‘medium’, ‘low’ and ‘very low’, are then converted into fuzzy numbers, since it becomes more meaningful to quantify a subjective measurement into a range rather than in an exact value. By aggregating the hierarchy, the preferential weight of each alternative technology is found, which is called fuzzy appropriate index. The fuzzy appropriate indices of different technologies are then ranked and preferential ranking orders of technologies are found. From the economic evaluation perspective, a fuzzy cash flow analysis is employed. This deals quantitatively with imprecision or uncertainties, as the cash flows are modelled as triangular fuzzy numbers which represent ‘the most likely possible value’, ‘the most pessimistic value’ and ‘the most optimistic value’. By using this methodology, the ambiguities involved in the assessment data can be effectively represented and processed to assure a more convincing and effective decision- making process when selecting new technologies in which to invest. The prototype model was validated with a case study within the aviation industry that ensured it was properly configured to meet the

Research on brand valuation models based on triangular fuzzy matrix game

Market competition has entered into the era of brand competition with economic growth. Brand evaluation represents an important approach for brand management and value enhancement. In this paper, an analysis was made, based on the triangular fuzzy matrix game theory, on the profits and losses incurred by participating enterprises and evaluating institutions due to their adoption of different game strategies. The applications of triangular fuzzy matrix game theory were expanded to the brand valuation field, and a theoretical method for evaluating the current evaluation models was proposed

Employing dynamic fuzzy membership functions to assess environmental performance in the supplier selection process

The proposed system illustrates that logic fuzzy can be used to aid management in assessing a supplier's environmental performance in the supplier selection process. A user-centred hierarchical system employing scalable fuzzy membership functions implement human priorities in the supplier selection process, with particular focus on a supplier's environmental performance. Traditionally, when evaluating supplier performance, companies have considered criteria such as price, quality, flexibility, etc. These criteria are of varying importance to individual companies pertaining to their own specific objectives. However, with environmental pressures increasing, many companies have begun to give more attention to environmental issues and, in particular, to their suppliers’ environmental performance. The framework presented here was developed to introduce efficiently environmental criteria into the existing supplier selection process and to reflect on its relevant importance to individual companies. The system presented attempts to simulate the human preference given to particular supplier selection criteria with particular focus on environmental issues when considering supplier selection. The system considers environmental data from multiple aspects of a suppliers business, and based on the relevant impact this will have on a Buying Organization, a decision is reached on the suitability of the supplier. This enables a particular supplier's strengths and weaknesses to be considered as well as considering their significance and relevance to the Buying OrganizationPeer reviewe

Enterprise resource planning selection using fuzzy entropy-based fuzzy MOORA method: case study in a bearing company

Seçim problemleri işletmeler açısından sıklıkla karşılaşılan ve karar vermesi zor olan problem tiplerindendir. Zor problem olmasının sebebi birçok kriter ve alternatifin aynı anda dikkate alınması gerektiği içindir. Bu problemlerin çözümü için genellikle çok kriterli karar verme yaklaşımları kullanılmaktadır. Seçim problemleri hayatın her aşamasında karşılaştığı için çok fazla çeşitlilik gösterebilmektedir. Bu çal ışmada bir işletmenin kurumsal kaynak planlaması (KKP) seçim süreci ele al ınmıştır. Yeni bir yazılım satın almak isteyen i şletmenin satın alma departmanı birçok kriter ve alternatif yazılım belirlemiştir. Bu kriterlerin en uygun düzeyde karşılandığı alternatif yazılımın seçilmesi planlanmıştır. Bu problemin çözümü için kriter ağırlıkların belirlenmesi aşamasında bulanık Entropi yöntemi kullanılmıştır. Yazılım alternatiflerinin değerlendirilmesi sürecinde bulanık Oran Analiziyle Çok Amaçlı Optimizasyon (MOORA) yöntemi kullanılmış ve yazılımlardan en uygun olanına karar verilmiştir. Çalışma sonucunda belirlenen üç yazılım sisteminden en uygun olanın üçüncü yazılım sistemi olduğu görülmüştür

Fuzzy Logic in Decision Support: Methods, Applications and Future Trends

During the last decades, the art and science of fuzzy logic have witnessed significant developments and have found applications in many active areas, such as pattern recognition, classification, control systems, etc. A lot of research has demonstrated the ability of fuzzy logic in dealing with vague and uncertain linguistic information. For the purpose of representing human perception, fuzzy logic has been employed as an effective tool in intelligent decision making. Due to the emergence of various studies on fuzzy logic-based decision-making methods, it is necessary to make a comprehensive overview of published papers in this field and their applications. This paper covers a wide range of both theoretical and practical applications of fuzzy logic in decision making. It has been grouped into five parts: to explain the role of fuzzy logic in decision making, we first present some basic ideas underlying different types of fuzzy logic and the structure of the fuzzy logic system. Then, we make a review of evaluation methods, prediction methods, decision support algorithms, group decision-making methods based on fuzzy logic. Applications of these methods are further reviewed. Finally, some challenges and future trends are given from different perspectives. This paper illustrates that the combination of fuzzy logic and decision making method has an extensive research prospect. It can help researchers to identify the frontiers of fuzzy logic in the field of decision making