Improving App Quality Despite Flawed Mobile Analytics

Analytics can help improve the quality of software; the improvements are affected by the fidelity of the analytics. The impact of poor fidelity may vary depending on the type of data being collected, for example, for crashes low fidelity may be sufficient. The mobile ecosystem includes a platform where apps run and an app store that intermediates between developers and users. Google's Android ecosystem provides all the developers with analytics about various qualities of their app through a service called Android Vitals that automatically collects data on how their app is performing. My research found ways to improve app quality through using mobile analytics, including Android Vitals. It also found fidelity flaws in several analytics tools provided by Google. They confirmed and validated some flaws and chose not to discuss others

Leveraging Mobile App Classification and User Context Information for Improving Recommendation Systems

Mobile apps play a significant role in current online environments where there is an overwhelming supply of information. Although mobile apps are part of our daily routine, searching and finding mobile apps is becoming a nontrivial task due to the current volume, velocity and variety of information. Therefore, app recommender systems provide users’ desired apps based on their preferences. However, current recommender systems and their underlying techniques are limited in effectively leveraging app classification schemes and context information. In this thesis, I attempt to address this gap by proposing a text analytics framework for mobile app recommendation by leveraging an app classification scheme that incorporates the needs of users as well as the complexity of the user-item-context information in mobile app usage pattern. In this recommendation framework, I adopt and empirically test an app classification scheme based on textual information about mobile apps using data from Google Play store. In addition, I demonstrate how context information such as user social media status can be matched with app classification categories using tree-based and rule-based prediction algorithms. Methodology wise, my research attempts to show the feasibility of textual data analysis in profiling apps based on app descriptions and other structured attributes, as well as explore mechanisms for matching user preferences and context information with app usage categories. Practically, the proposed text analytics framework can allow app developers reach a wider usage base through better understanding of user motivation and context information

Improving Application Quality using Mobile Analytics

The purpose of this research is to investigate and report on how mobile analytics can help real-world developers improve the quality of their apps efficiently and effectively. The research also considers the effects of mobile analytics in terms of the artefacts developed and maintained by the development team and also researches key characteristics of a range of mobile analytics tools and services. Research Design: the research takes a developer-oriented perspective of using three complementary sources of data: 1) platform-level analytics, using Android Vitals as the primary analytics tool, 2) in-app analytics with a focus on runtime failures caused by crashes and freezes (known as Application Not Responding (ANR) in Android), and 3) interviews with developers. Action research techniques included roles of embedded developer, guide, and observer across different mobile app projects I was involved in. Hackathons were used to experiment with the speed and ability to find and address issues reported by the analytics tools used by the app developers. Their apps have a combined active user base of over 3,000,000 users. Many of these apps use a mainstream crash analytics library which was used to complement and contrast the results provided in the primary analytics tool. The research is intended to facilitate ease of future research and reproducibility, e.g. by using open-source projects as the code, bug reports, etc. are all published and available. This research was complemented by a) collaborating with professional developers who provided additional examples and results, and b) investigating grey material including grey literature and grey data. The findings of this research highlights that using mobile analytics helped to reduce failure rates markedly, quickly, and effectively by applying techniques described here. Various limitations and flaws were found in the analytics tools; these provide cause for concern as they may affect the app’s placement in the app store and revenues. These limitations and flaws also make some issues in the apps harder to identify, prioritise, and fix.We identified ways to compensate for many of these and developed open-source software to facilitate additional analysis. Flaws and bugs were reported to the Android Vitals team at Google who acknowledged they would fix several of them. Several bugs were hard to reproduce, partly as Google deliberately hid pertinent details from the data they gather. Nonetheless app developers were able to ameliorate or fix the bugs for some issues even when they were not able to reproduce them. Android Vitals shows the potential of how the combination of an app store and platform could be used to improve the quality of apps without users needing to actively participate. Some crashes were hard to reproduce and may be impractical to find before the app is released to end users. Developers can determine comparative improvements in their releases, such as whether they fixed a bug, by using Android Vitals and similar analytics tools; i.e. mobile analytics may help teams to determine whether they have improved the quality of their app even with flaws and limitations in the mobile analytics.</i

APIs and Your Privacy

Application programming interfaces, or APIs, have been the topic of much recent discussion. Newsworthy events, including those involving Facebook’s API and Cambridge Analytica obtaining information about millions of Facebook users, have highlighted the technical capabilities of APIs for prominent websites and mobile applications. At the same time, media coverage of ways that APIs have been misused has sparked concern for potential privacy invasions and other issues of public policy. This paper seeks to educate consumers on how APIs work and how they are used within popular websites and mobile apps to gather, share, and utilize data. APIs are used in mobile games, search engines, social media platforms, news and shopping websites, video and music streaming services, dating apps, and mobile payment systems. If a third-party company, like an app developer or advertiser, would like to gain access to your information through a website you visit or a mobile app or online service you use, what data might they obtain about you through APIs and how? This report analyzes 11 prominent online services to observe general trends and provide you an overview of the role APIs play in collecting and distributing information about consumers. For example, how might your data be gathered and shared when using your Facebook account login to sign up for Venmo or to access the Tinder dating app? How might advertisers use Pandora’s API when you are streaming music? After explaining what APIs are and how they work, this report categorizes and characterizes different kinds of APIs that companies offer to web and app developers. Services may offer content-focused APIs, feature APIs, unofficial APIs, and analytics APIs that developers of other apps and websites may access and use in different ways. Likewise, advertisers can use APIs to target a desired subset of a service’s users and possibly extract user data. This report explains how websites and apps can create user profiles based on your online behavior and generate revenue from advertiser-access to their APIs. The report concludes with observations on how various companies and platforms connecting through APIs may be able to learn information about you and aggregate it with your personal data from other sources when you are browsing the internet or using different apps on your smartphone or tablet. While the paper does not make policy recommendations, it demonstrates the importance of approaching consumer privacy from a broad perspective that includes first parties and third parties, and that considers the integral role of APIs in today’s online ecosystem

Local Label: Why Localism Matters and a Business Plan to Address It.

The use of technology within business is evolving and increasing in necessity. As large businesses and corporations invest in research and development, innovations, and data analytics, the ability to serve customers more effectively and efficiently increases substantially. Local Label is a solution for this need. Local Label is a mobile retail app that connects local consumers to all accessories, shoes, and clothes available at local retailers. The app would be a hub for local retailers to promote their apparel and accessories. Local Label leverages its marketing to be in sync with local events, special occasions, and holidays. The app’s front-face design would allow customers to shop by store, brand, item, or occasion. After continuous usage of the app, Local Label will provide its retailers with data insights on the local market and how they compare

Local Label: Why Localism Matters and a Business Plan to Address It.

The use of technology within business is evolving and increasing in necessity. As large businesses and corporations invest in research and development, innovations, and data analytics, the ability to serve customers more effectively and efficiently increases substantially. Local Label is a solution for this need. Local Label is a mobile retail app that connects local consumers to all accessories, shoes, and clothes available at local retailers. The app would be a hub for local retailers to promote their apparel and accessories. Local Label leverages its marketing to be in sync with local events, special occasions, and holidays. The app’s front-face design would allow customers to shop by store, brand, item, or occasion. After continuous usage of the app, Local Label will provide its retailers with data insights on the local market and how they compare

Mobile Privacy and Business-to-Platform Dependencies: An Analysis of SEC Disclosures

This Article systematically examines the dependence of mobile apps on mobile platforms for the collection and use of personal information through an analysis of Securities and Exchange Commission (SEC) filings of mobile app companies. The Article uses these disclosures to find systematic evidence of how app business models are shaped by the governance of user data by mobile platforms, in order to reflect on the role of platforms in privacy regulation more generally. The analysis of SEC filings documented in the Article produces new and unique insights into the data practices and data-related aspects of the business models of popular mobile apps and shows the value of SEC filings for privacy law and policy research more generally. The discussion of SEC filings and privacy builds on regulatory developments in SEC disclosures and cybersecurity of the last decade. The Article also connects to recent regulatory developments in the U.S. and Europe, including the General Data Protection Regulation, the proposals for a new ePrivacy Regulation and a Regulation of fairness in business-to-platform relations

Using big data for customer centric marketing

This chapter deliberates on “big data” and provides a short overview of business intelligence and emerging analytics. It underlines the importance of data for customer-centricity in marketing. This contribution contends that businesses ought to engage in marketing automation tools and apply them to create relevant, targeted customer experiences. Today’s business increasingly rely on digital media and mobile technologies as on-demand, real-time marketing has become more personalised than ever. Therefore, companies and brands are striving to nurture fruitful and long lasting relationships with customers. In a nutshell, this chapter explains why companies should recognise the value of data analysis and mobile applications as tools that drive consumer insights and engagement. It suggests that a strategic approach to big data could drive consumer preferences and may also help to improve the organisational performance.peer-reviewe

Mobile web vs apps: what's right for your user?

With the advent of ever more sophisticated mobile devices, an increasing number of library users are ‘going mobile’, accessing the web and apps (AKA ‘downloadable applications’) whilst on the move. Most phones sold in the UK today may be classed as smartphones, and this combines with the growing profile of other portable web-accessible devices to give libraries pause for thought; the way in which users are able to access our resources has changed, albeit with some demographic differences. Jon Fletcher examines the way that, despite the perceived ubiquity of the ‘all-powerful app’ in advertising campaigns (seemingly implying that everyone owns an iPhone), there is much for each library to think about before deciding their own course of action. After all, before you take your service to the user, you’d better make sure they’re going to be there to find and use it..