MOBILE MARKETING FUTURE TRENDS

The present article proposes an introspection into the field of a new marketing specialization – mobile marketing. The concept mainly refers to all marketing activities related to the new communication channel – Short Message Service, Multimedia Messaging Service, and internet access from mobile phone. The article provides, at the same time, a marketing perspective about future trends of mobile marketing and mobile media, and also a technical perspective related to the future mobile communication technologies in the field – the LTE (Long Term Evolution) – cellular communication system optimized to support packet-switched data services to enable mobile broadband. The conclusions of the article focus on the relevance of mobile marketing, techniques efficiency related to brand promotion, changing consumers attitude and the development of such techniques imposed by the new mobile communication systemmobile marketing; long term evolution; broadband; brand awareness; consumer attitude

Key Issues in Expansion of End-User Mobile Communication in China

China’s mobile communications market presents unique market challenges. With a high subscriber growth rate but polarized and stratified consumer adoption trends, an investigation into the current status of this market will improve our understanding on how adoption of mobile communications is evolving. In this descriptive paper we analyze key issues relating to market characteristics of mobile communications with an objective to better comprehend the dynamics of this largest mobile subscribers market. Using secondary data we identify mobile industry and end-user related trends to infer our conclusions for the industry.China;mobile communication;mobile subscribers market

The Future of Mobile Industry

This paper discusses the future of mobile industry along with some of the background leading to the emergence of wireless technology. First, it gives an overview of today’s telecommunication network and the major differences between fixed wired networks and wireless networks. The discussion then focuses on the challenges facing the wireless industry and the way out through aggressive innovation by employing Wireless Intelligence Network (WIN) technology. The paper also discusses some important trends in wireless industry and the customers expectations which are also part of the challenges for the mobile industry. Finally particular reference is made to the developing nations especially Nigeria in the ongoing trends in mobile communication industry

Defining Mobile Tech Posture: Prevalence and Position Among Millennials

Background: Mobile technologies have revolutionized daily life, significantly impacting ADLs and IADLs, as well as use of the hand and upper extremity. The primary objectives of this study are to (a) provide a formal goniometric description of mobile tech posture and (b) examine the prevalence of this sub-optimal posture among a group of graduate students. Method: This study used a cross-sectional study design. Comprehensive goniometric measurements of the neck and upper extremity were taken with participants (N = 46) using their mobile devices while texting or using the Internet. Handheld usage data from the iPhone Screen Time feature (iOS 12) was collected from a sample of healthy young adults. Results: The participants spent an average of 143 min per day using mobile technology. Comprehensive goniometric measurements highlighted positions of clinical concern, including cervical spine flexion, scapular protraction, elbow flexion, and wrist ulnar deviation with thumb flexion. Discussion: Findings aligned with prior research suggesting several hr per day of handheld mobile technology use among young adults. Mobile tech posture, as described by goniometric trends, includes several positions of concern for musculoskeletal imbalance or cumulative trauma disorders (e.g., cubital tunnel syndrome; De Quervain’s tenosynovitis). Further research is recommended to examine broader societal trends and impact on occupational performance

Global Trends in Mobile Technology and Their Impact on Your Library

Contrary to the impression of many Americans, some less technologically developed countries are more actively using mobile technology than we are. As mobile technology is exploding in both our personal and professional lives, this is impacting our libraries and our users as they reach out to us with their mobile devices. This article will examine some of these trends and discuss ways that libraries can begin to institute mobile services even if they do not have a lot of funds or technical expertise. Results of a survey of how ACL libraries are using mobile services in their libraries are discussed

Unconventional TV Detection using Mobile Devices

Recent studies show that the TV viewing experience is changing giving the rise of trends like "multi-screen viewing" and "connected viewers". These trends describe TV viewers that use mobile devices (e.g. tablets and smart phones) while watching TV. In this paper, we exploit the context information available from the ubiquitous mobile devices to detect the presence of TVs and track the media being viewed. Our approach leverages the array of sensors available in modern mobile devices, e.g. cameras and microphones, to detect the location of TV sets, their state (ON or OFF), and the channels they are currently tuned to. We present the feasibility of the proposed sensing technique using our implementation on Android phones with different realistic scenarios. Our results show that in a controlled environment a detection accuracy of 0.978 F-measure could be achieved.Comment: 4 pages, 14 figure

A Mediation Framework for Mobile Web Service Provisioning

Web Services and mobile data services are the newest trends in information systems engineering in wired and wireless domains, respectively. Web Services have a broad range of service distributions while mobile phones have large and expanding user base. To address the confluence of Web Services and pervasive mobile devices and communication environments, a basic mobile Web Service provider was developed for smart phones. The performance of this Mobile Host was also analyzed in detail. Further analysis of the Mobile Host to provide proper QoS and to check Mobile Host's feasibility in the P2P networks, identified the necessity of a mediation framework. The paper describes the research conducted with the Mobile Host, identifies the tasks of the mediation framework and then discusses the feasible realization details of such a mobile Web Services mediation framework.Comment: Proceedings of 2006 Middleware for Web Services (MWS 2006) Workshop @ 10th International IEEE EDOC Conference "The Enterprise Computing Conference", October 16, 2006, pp. 14-17. IEEE Computer Societ

Twitter Use 2012

Presents survey findings about trends in Twitter adoption among adults by gender, age, race/ethnicity, income, education, and location type. Examines correlations with the use of mobile technologies, especially smartphones