Development of Context-Aware Recommenders of Sequences of Touristic Activities

En els últims anys, els sistemes de recomanació s'han fet omnipresents a la xarxa. Molts serveis web, inclosa la transmissió de pel·lícules, la cerca web i el comerç electrònic, utilitzen sistemes de recomanació per facilitar la presa de decisions. El turisme és una indústria molt representada a la xarxa. Hi ha diversos serveis web (e.g. TripAdvisor, Yelp) que es beneficien de la integració de sistemes recomanadors per ajudar els turistes a explorar destinacions turístiques. Això ha augmentat la investigació centrada en la millora dels recomanadors turístics per resoldre els principals problemes als quals s'enfronten. Aquesta tesi proposa nous algorismes per a sistemes recomanadors turístics que aprenen les preferències dels turistes a partir dels seus missatges a les xarxes socials per suggerir una seqüència d'activitats turístiques que s'ajustin a diversos contextes i incloguin activitats afins. Per aconseguir-ho, proposem mètodes per identificar els turistes a partir de les seves publicacions a Twitter, identificant les activitats experimentades en aquestes publicacions i perfilant turistes similars en funció dels seus interessos, informació contextual i períodes d'activitat. Aleshores, els perfils d'usuari es combinen amb un algorisme de mineria de regles d'associació per capturar relacions implícites entre els punts d'interès de cada perfil. Finalment, es fa un rànquing de regles i un procés de selecció d'un conjunt d'activitats recomanables. Es va avaluar la precisió de les recomanacions i l'efecte del perfil d'usuari. A més, ordenem el conjunt d'activitats mitjançant un algorisme multi-objectiu per enriquir l'experiència turística. També realitzem una segona fase d'anàlisi dels fluxos turístics a les destinacions que és beneficiós per a les organitzacions de gestió de destinacions, que volen entendre la mobilitat turística. En general, els mètodes i algorismes proposats en aquesta tesi es mostren útils en diversos aspectes dels sistemes de recomanació turística.En los últimos años, los sistemas de recomendación se han vuelto omnipresentes en la web. Muchos servicios web, incluida la transmisión de películas, la búsqueda en la web y el comercio electrónico, utilizan sistemas de recomendación para ayudar a la toma de decisiones. El turismo es una industria altament representada en la web. Hay varios servicios web (e.g. TripAdvisor, Yelp) que se benefician de la inclusión de sistemas recomendadores para ayudar a los turistas a explorar destinos turísticos. Esto ha aumentado la investigación centrada en mejorar los recomendadores turísticos y resolver los principales problemas a los que se enfrentan. Esta tesis propone nuevos algoritmos para sistemas recomendadores turísticos que aprenden las preferencias de los turistas a partir de sus mensajes en redes sociales para sugerir una secuencia de actividades turísticas que se alinean con diversos contextos e incluyen actividades afines. Para lograr esto, proponemos métodos para identificar a los turistas a partir de sus publicaciones en Twitter, identificar las actividades experimentadas en estas publicaciones y perfilar turistas similares en función de sus intereses, contexto información y periodos de actividad. Luego, los perfiles de usuario se combinan con un algoritmo de minería de reglas de asociación para capturar relaciones entre los puntos de interés que aparecen en cada perfil. Finalmente, un proceso de clasificación de reglas y selección de actividades produce un conjunto de actividades recomendables. Se evaluó la precisión de las recomendaciones y el efecto de la elaboración de perfiles de usuario. Ordenamos además el conjunto de actividades utilizando un algoritmo multi-objetivo para enriquecer la experiencia turística. También llevamos a cabo un análisis de los flujos turísticos en los destinos, lo que es beneficioso para las organizaciones de gestión de destinos, que buscan entender la movilidad turística. En general, los métodos y algoritmos propuestos en esta tesis se muestran útiles en varios aspectos de los sistemas de recomendación turística.In recent years, recommender systems have become ubiquitous on the web. Many web services, including movie streaming, web search and e-commerce, use recommender systems to aid human decision-making. Tourism is one industry that is highly represented on the web. There are several web services (e.g. TripAdvisor, Yelp) that benefit from integrating recommender systems to aid tourists in exploring tourism destinations. This has increased research focused on improving tourism recommender systems and solving the main issues they face. This thesis proposes new algorithms for tourism recommender systems that learn tourist preferences from their social media data to suggest a sequence of touristic activities that align with various contexts and include affine activities. To accomplish this, we propose methods for identifying tourists from their frequent Twitter posts, identifying the activities experienced in these posts, and profiling similar tourists based on their interests, contextual information, and activity periods. User profiles are then combined with an association rule mining algorithm for capturing implicit relationships between points of interest apparent in each profile. Finally, a rule ranking and activity selection process produces a set of recommendable activities. The recommendations were evaluated for accuracy and the effect of user profiling. We further order the set of activities using a multi-objective algorithm to enrich the tourist experience. We also carry out a second-stage analysis of tourist flows at destinations which is beneficial to destination management organisations seeking to understand tourist mobility. Overall, the methods and algorithms proposed in this thesis are shown to be useful in various aspects of tourism recommender systems

Semantic discovery and reuse of business process patterns

Patterns currently play an important role in modern information systems (IS) development and their use has mainly been restricted to the design and implementation phases of the development lifecycle. Given the increasing significance of business modelling in IS development, patterns have the potential of providing a viable solution for promoting reusability of recurrent generalized models in the very early stages of development. As a statement of research-in-progress this paper focuses on business process patterns and proposes an initial methodological framework for the discovery and reuse of business process patterns within the IS development lifecycle. The framework borrows ideas from the domain engineering literature and proposes the use of semantics to drive both the discovery of patterns as well as their reuse

Proceedings of the ECMLPKDD 2015 Doctoral Consortium

ECMLPKDD 2015 Doctoral Consortium was organized for the second time as part of the European Conference on Machine Learning and Principles and Practice of Knowledge Discovery in Databases (ECMLPKDD), organised in Porto during September 7-11, 2015. The objective of the doctoral consortium is to provide an environment for students to exchange their ideas and experiences with peers in an interactive atmosphere and to get constructive feedback from senior researchers in machine learning, data mining, and related areas. These proceedings collect together and document all the contributions of the ECMLPKDD 2015 Doctoral Consortium

Automatic Generation of Personalized Recommendations in eCoaching

Denne avhandlingen omhandler eCoaching for personlig livsstilsstøtte i sanntid ved bruk av informasjons- og kommunikasjonsteknologi. Utfordringen er å designe, utvikle og teknisk evaluere en prototyp av en intelligent eCoach som automatisk genererer personlige og evidensbaserte anbefalinger til en bedre livsstil. Den utviklede løsningen er fokusert på forbedring av fysisk aktivitet. Prototypen bruker bærbare medisinske aktivitetssensorer. De innsamlede data blir semantisk representert og kunstig intelligente algoritmer genererer automatisk meningsfulle, personlige og kontekstbaserte anbefalinger for mindre stillesittende tid. Oppgaven bruker den veletablerte designvitenskapelige forskningsmetodikken for å utvikle teoretiske grunnlag og praktiske implementeringer. Samlet sett fokuserer denne forskningen på teknologisk verifisering snarere enn klinisk evaluering.publishedVersio

Mobile Phone Recommender System Using Information Retrieval Technology by Integrating Fuzzy OWA and Gray Relational Analysis

With the advancement and diversification of information retrieval technology, such technology has been widely applied in recent years in personalized information recommender systems (RSs) and e-commerce RSs in addition to data-mining applications, especially with respect to mobile phone purchases. By integrating the weights of fuzzy ordered weighted averaging (OWA) and gray relational analysis, this research calculated the recommended F1 indices of three weight calculation methods to be 20.5%, 14.36%, and 16.43% after an examination by 30 experimenters. According to the operational results attained by the 30 experimenters, the recommended products obtained by the fuzzy OWA and gray relational analysis calculation method covered the products recommended by the other two weight calculation methods with a higher recommendation effect

E-commerce website personalisation based on ontological profiling

Electronic commerce has become an important part of our consumer lives, and we increasingly choose to do more and more of our shopping online. Along with the growth of online sales, the number of e-commerce retailers has also increased. This has inevitably put additional demands on existing companies as well as new market entrants to ensure that their growth (if not just survival) as well as competitiveness are sustainable and evolving. Web personalisation has been adopted as a means to support business sustainability and competitiveness. It is now increasingly common and has been recognised by e-commerce businesses and consumers as a feature and functionality, expected to be offered as ‘standard’. Recent World Wide Web technology advances have greatly improved the way ecommerce websites are designed and deployed. However, the analysis of academic literature and professional practices shows that these advances are not used to their full potential. This research gap is an opportunity for this community to consider how techniques such as ontologies could be used to enhance personalisation of e-commerce websites. This thesis presents a novel approach to e-commerce website personalisation (PERSONTO), and in particular, personalisation of content presentation. Personalisation is achieved by means of an ontology-based e-shopper profiling. For this purpose, a reusable, extendible and Semantic Web compatible customer profiling ontology OntoProfi is designed and implemented. A ‘proof-of-concept’ prototype of PERSONTO confirmed the feasibility of the proposed approach. The analysis of achievements of the research objectives and outcomes showed that the approach is flexible, extendible and reusable, and that it was achieved by using systematic methods in the system design and implementation of the prototype. The evaluation of the acceptance of the proposed approach suggests there is a high level of acceptance of the approach by the prospective end users and e-commerce developers