Mobile personalization at large sports events : user experience and mobile device personalization

Mobile personalization is frequently discussed, and has been shown in relation to a number of usage scenarios. However, this research has focused mainly on technology development. There have been few studies of mobile user experience, and personalization in sports. This paper is devoted to the new field of studying the user experience related to mobile personalization at large sports events (LSE). In order to support and enrich the user experience at LSE with mobile personalization, this study investigates the current audience experience at stadiums and derives the usage patterns that device personalization could usefully support in this context

The impact of user- and system-initiated personalization on the user experience at large sports events

This article describes an experimental study investigating the impact on user experience of two approaches of personalization of content provided on a mobile device, for spectators at large sports events. A lab-based experiment showed that a system-driven approach to personalization was generally preferable, but that there were advantages to retaining some user control over the process. Usability implications for a hybrid approach, and design implications are discussed, with general support for countermeasures designed to overcome recognised limitations of adaptive systems

Mobile personalization in the context of large sports events

The paper reports a study of mobile personalization in the context of large sport events, specifically with Chinese users. The study compared the user experience obtained by Chinese spectators at a large sports event when using a prototype mobile application that either did, or did not, allow personalization. The study found that mobile personalization could play an important role in enriching the user experience at large sport events, but also had some potential drawbacks. In addition, limitations were identified with existing user centred design methods with Chinese users and suggestions for appropriate evaluation methods for these users are made

The role of spatial contextual factors in mobile personalization at large sports events

This paper presents three field studies undertaken at large sports events in the UK and China, with aim of improving the user experience at these types of events through the design of personally-relevant mobile services. These field studies investigated: which aspects of spatial context were relevant within the confines of a large sporting event, how their relevance differed according to sports event and language/culture, and how they could be used to prescribe the behaviour of a personalizable/adaptive mobile device. Spatial aspects of context were found to be highly significant within the large sports arena. They can be used to maximize the relevance of information and communication services delivered to a spectator over a mobile device. A range of design implications are discussed

Design of the user experience for personalized mobile services

This article describes how user centered, and particularly co-design methods can help maximize user experience for personalized services delivered over a mobile device. The specific focus was designing for Chinese spectators at large sports events (such as football matches, swimming galas or athletics meetings). User experience was assumed to comprise user, product, social, cultural and usage context components. Co-design methods were incorporated into a semi- structured HCI design process that comprised content, conceptual, interaction and presentation design, followed by field and lab-based user evaluation. There were two co-design methods in particular which were found to be key to working effectively with Chinese users. Emotion Cards were used to help overcome some of the inhibitions of participants and to encourage them to provide more open and unequivocal design input. The User Advisory Board was a group of participants who mediated the relationship between the designer and other participants at various design stages. They helped to ensure genuine collaboration because the wider participants felt (1) less like the object of study and (2) more able to communicate their needs during the design process

A comparison of field-based and lab-based experiments to evaluate user experience of personalised mobile devices

There is a growing debate in the literature regarding the tradeoffs between lab and field evaluation of mobile devices. This paper presents a comparison of field-based and lab-based experiments to evaluate user experience of personalised mobile devices at large sports events. A lab experiment is recommended when the testing focus is on the user interface and application-oriented usability related issues. However, the results suggest that a field experiment is more suitable for investigating a wider range of factors affecting the overall acceptability of the designed mobile service. Such factors include the system function and effects of actual usage contexts aspects. Where open and relaxed communication is important (e.g., where participant groups are naturally reticent to communicate), this is more readily promoted by the use of a field study

From Personalization to Adaptivity: Creating Immersive Visits through Interactive Digital Storytelling at the Acropolis Museum

Storytelling has recently become a popular way to guide museum visitors, replacing traditional exhibit-centric descriptions by story-centric cohesive narrations with references to the exhibits and multimedia content. This work presents the fundamental elements of the CHESS project approach, the goal of which is to provide adaptive, personalized, interactive storytelling for museum visits. We shortly present the CHESS project and its background, we detail the proposed storytelling and user models, we describe the provided functionality and we outline the main tools and mechanisms employed. Finally, we present the preliminary results of a recent evaluation study that are informing several directions for future work

Making 'The Daily Me': Technology, economics and habit in the mainstream assimilation of personalized news

The mechanisms of personalization deployed by news websites are resulting in an increasing number of editorial decisions being taken by computer algorithms — many of which are under the control of external companies — and by end users. Despite its prevalence, personalization has yet to be addressed fully by the journalism studies literature. This study defines personalization as a distinct form of interactivity and classifies its explicit and implicit forms. Using this taxonomy, it surveys the use of personalization at 11 national news websites in the UK and USA. Research interviews bring a qualitative dimension to the analysis, acknowledging the influence that institutional contexts and journalists’ attitudes have on the adoption of technology. The study shows how: personalization informs debates on news consumption, content diversity, and the economic context for journalism; and how it challenges the continuing relevance of established theories of journalistic gate-keeping