On the discovery of social roles in large scale social systems

The social role of a participant in a social system is a label conceptualizing the circumstances under which she interacts within it. They may be used as a theoretical tool that explains why and how users participate in an online social system. Social role analysis also serves practical purposes, such as reducing the structure of complex systems to rela- tionships among roles rather than alters, and enabling a comparison of social systems that emerge in similar contexts. This article presents a data-driven approach for the discovery of social roles in large scale social systems. Motivated by an analysis of the present art, the method discovers roles by the conditional triad censuses of user ego-networks, which is a promising tool because they capture the degree to which basic social forces push upon a user to interact with others. Clusters of censuses, inferred from samples of large scale network carefully chosen to preserve local structural prop- erties, define the social roles. The promise of the method is demonstrated by discussing and discovering the roles that emerge in both Facebook and Wikipedia. The article con- cludes with a discussion of the challenges and future opportunities in the discovery of social roles in large social systems

Latent Space Model for Multi-Modal Social Data

With the emergence of social networking services, researchers enjoy the increasing availability of large-scale heterogenous datasets capturing online user interactions and behaviors. Traditional analysis of techno-social systems data has focused mainly on describing either the dynamics of social interactions, or the attributes and behaviors of the users. However, overwhelming empirical evidence suggests that the two dimensions affect one another, and therefore they should be jointly modeled and analyzed in a multi-modal framework. The benefits of such an approach include the ability to build better predictive models, leveraging social network information as well as user behavioral signals. To this purpose, here we propose the Constrained Latent Space Model (CLSM), a generalized framework that combines Mixed Membership Stochastic Blockmodels (MMSB) and Latent Dirichlet Allocation (LDA) incorporating a constraint that forces the latent space to concurrently describe the multiple data modalities. We derive an efficient inference algorithm based on Variational Expectation Maximization that has a computational cost linear in the size of the network, thus making it feasible to analyze massive social datasets. We validate the proposed framework on two problems: prediction of social interactions from user attributes and behaviors, and behavior prediction exploiting network information. We perform experiments with a variety of multi-modal social systems, spanning location-based social networks (Gowalla), social media services (Instagram, Orkut), e-commerce and review sites (Amazon, Ciao), and finally citation networks (Cora). The results indicate significant improvement in prediction accuracy over state of the art methods, and demonstrate the flexibility of the proposed approach for addressing a variety of different learning problems commonly occurring with multi-modal social data.Comment: 12 pages, 7 figures, 2 table

mARC: Memory by Association and Reinforcement of Contexts

This paper introduces the memory by Association and Reinforcement of Contexts (mARC). mARC is a novel data modeling technology rooted in the second quantization formulation of quantum mechanics. It is an all-purpose incremental and unsupervised data storage and retrieval system which can be applied to all types of signal or data, structured or unstructured, textual or not. mARC can be applied to a wide range of information clas-sification and retrieval problems like e-Discovery or contextual navigation. It can also for-mulated in the artificial life framework a.k.a Conway "Game Of Life" Theory. In contrast to Conway approach, the objects evolve in a massively multidimensional space. In order to start evaluating the potential of mARC we have built a mARC-based Internet search en-gine demonstrator with contextual functionality. We compare the behavior of the mARC demonstrator with Google search both in terms of performance and relevance. In the study we find that the mARC search engine demonstrator outperforms Google search by an order of magnitude in response time while providing more relevant results for some classes of queries