A case study of predicting banking customers behaviour by using data mining

Data Mining (DM) is a technique that examines information stored in large database or data warehouse and find the patterns or trends in the data that are not yet known or suspected. DM techniques have been applied to a variety of different domains including Customer Relationship Management CRM). In this research, a new Customer Knowledge Management (CKM) framework based on data mining is proposed. The proposed data mining framework in this study manages relationships between banking organizations and their customers. Two typical data mining techniques - Neural Network and Association Rules - are applied to predict the behavior of customers and to increase the decision-making processes for recalling valued customers in banking industries. The experiments on the real world dataset are conducted and the different metrics are used to evaluate the performances of the two data mining models. The results indicate that the Neural Network model achieves better accuracy but takes longer time to train the model

Fuzzy Modeling of Client Preference in Data-Rich Marketing Environments

Advances in computational methods have led, in the world of financial services, to huge databases of client and market information. In the past decade, various computational intelligence (CI) techniques have been applied in mining this data for obtaining knowledge and in-depth information about the clients and the markets. This paper discusses the application of fuzzy clustering in target selection from large databases for direct marketing (DM) purposes. Actual data from the campaigns of a large financial services provider are used as a test case. The results obtained with the fuzzy clustering approach are compared with those resulting from the current practice of using statistical tools for target selection.fuzzy clustering;direct marketing;client segmentation;fuzzy systems

A New Model to Identify the Reliability and Trust of Internet Banking Users Using Fuzzy Theory and Data-Mining

As a result of changes in approach from traditional to virtual banking system, security in data exchange has become more important; thus, it seems essentially necessary to present a pattern based on smart models in order to reduce fraud in this field. A new algorithm has been provided in this article to improve security and to specify the limits of giving special services to Internet banking users in order to pave appropriate ground for virtual banking. In addition to identifying behavioral models of customers, this algorithm compares the behaviors of any customer with this model and finally computes the rate of trust in customer’s behavior. The hybrid data-mining and knowledge based structure has been adapted in this algorithm according to fuzzy systems. In this research, qualitative data was gathered from interviews with banking experts, analyzed by Expert Choice to identify the most important variables of customer behavior analysis, and to analyze customer behavior and customer bank Internet transaction data for a period of one year by MATLAB and Clementine. The results of this survey indicate that the potential of the given structure to recognize the rate of trust in Internet bank user’s behavior might be at reasonable level for experts in this area

Monitoring land use changes using geo-information : possibilities, methods and adapted techniques

Monitoring land use with geographical databases is widely used in decision-making. This report presents the possibilities, methods and adapted techniques using geo-information in monitoring land use changes. The municipality of Soest was chosen as study area and three national land use databases, viz. Top10Vector, CBS land use statistics and LGN, were used. The restrictions of geo-information for monitoring land use changes are indicated. New methods and adapted techniques improve the monitoring result considerably. Providers of geo-information, however, should coordinate on update frequencies, semantic content and spatial resolution to allow better possibilities of monitoring land use by combining data sets

Information Flow Model for Commercial Security

Information flow in Discretionary Access Control (DAC) is a well-known difficult problem. This paper formalizes the fundamental concepts and establishes a theory of information flow security. A DAC system is information flow secure (IFS), if any data never flows into the hands of owner’s enemies (explicitly denial access list.

Spark solutions for discovering fuzzy association rules in Big Data

The research reported in this paper was partially supported the COPKIT project from the 8th Programme Framework (H2020) research and innovation programme (grant agreement No 786687) and from the BIGDATAMED projects with references B-TIC-145-UGR18 and P18-RT-2947.The high computational impact when mining fuzzy association rules grows significantly when managing very large data sets, triggering in many cases a memory overflow error and leading to the experiment failure without its conclusion. It is in these cases when the application of Big Data techniques can help to achieve the experiment completion. Therefore, in this paper several Spark algorithms are proposed to handle with massive fuzzy data and discover interesting association rules. For that, we based on a decomposition of interestingness measures in terms of α-cuts, and we experimentally demonstrate that it is sufficient to consider only 10equidistributed α-cuts in order to mine all significant fuzzy association rules. Additionally, all the proposals are compared and analysed in terms of efficiency and speed up, in several datasets, including a real dataset comprised of sensor measurements from an office building.COPKIT project from the 8th Programme Framework (H2020) research and innovation programme 786687BIGDATAMED projects B-TIC-145-UGR18 P18-RT-294

DATA CLASSIFICATION SYSTEM WITH FUZZY NEURAL BASED APPROACH

Knowledge Discovery in Database and Data Mining use techniques derived from machine learning, visualization and statistics to investigate real world data. Their aim is to discover patterns within the data which are new, statistically valid, interesting and understandable. In recent years, there has been an explosion in computation and information technology. With it have come vast amounts of data. Lying hidden in all this data is potentially useful information that is rarely made explicit or taken advantage. New tools based both on clever applications of established algorithms and on new methodologies, empower us to do entirely new things. In this context, data mining has arisen as an important research area that helps to reveal the hidden interesting information from the rawdatacollected. The project demonstrates how data mining can address the need of business intelligence in the process of decision making. An analysis on the field of data mining is done to show how data mining can help in business such as marketing, credit card approval. The project's objective is identifying the available data mining algorithms in data classification and applying new data mining algorithm to perform classification tasks. The proposed algorithm is a hybrid system which applied fuzzy logic and artificial neural network, which applies fuzzy logic inference to generate a set of fuzzy weighted production rules and applies artificial neural network to train the weights of fuzzy weighted rules for better classification results. Theresult of this system using the iris dataset and credit card approval dataset to evaluate the proposed algorithm's accuracy, interpretability. The project has achieved the target objectives; it can gain high accuracy for data classification task, generate rules which can help to interpret the output results, reduce the training processing. But the proposed algorithm still require high computation, the processing time will be long if the dataset is huge. However the proposed algorithm offers a promising approach to building intelligent systems

Data Mining

Data mining is a branch of computer science that is used to automatically extract meaningful, useful knowledge and previously unknown, hidden, interesting patterns from a large amount of data to support the decision-making process. This book presents recent theoretical and practical advances in the field of data mining. It discusses a number of data mining methods, including classification, clustering, and association rule mining. This book brings together many different successful data mining studies in various areas such as health, banking, education, software engineering, animal science, and the environment

A Review on: Efficient Method for Mining Frequent Itemsets on Temporal Data

Temporal data can hold time-stamped information that affects the results of data mining. Customary strategies for finding frequent itemsets accept that datasets are static; also the instigated rules are relevant over the whole dataset. In any case, this is not the situation when data is temporal. The work is done to enhance the proficiency of mining frequent itemsets on temporal data. The patterns can hold in either all or, then again a portion of the intervals. It proposes another method with respect to time interval is called as frequent itemsets mining with time cubes. The concentration is building up an efficient algorithm for this mining issue by broadening the notable a priori algorithm. The thought of time cubes is proposed to handle different time hierarchies. This is the route by which the patterns that happen intermittently, amid a time interval or both, are perceived. Another thickness limit is likewise proposed to take care of the overestimating issue of time periods and furthermore ensure that found patterns are valid