The Web as an Adaptive Network: Coevolution of Web Behavior and Web Structure

Much is known about the complex network structure of the Web, and about behavioral dynamics on the Web. A number of studies address how behaviors on the Web are affected by different network topologies, whilst others address how the behavior of users on the Web alters network topology. These represent complementary directions of influence, but they are generally not combined within any one study. In network science, the study of the coupled interaction between topology and behavior, or state-topology coevolution, is known as 'adaptive networks', and is a rapidly developing area of research. In this paper, we review the case for considering the Web as an adaptive network and several examples of state-topology coevolution on the Web. We also review some abstract results from recent literature in adaptive networks and discuss their implications for Web Science. We conclude that adaptive networks provide a formal framework for characterizing processes acting 'on' and 'of' the Web, and offers potential for identifying general organizing principles that seem otherwise illusive in Web Scienc

An Introduction to Social Semantic Web Mining & Big Data Analytics for Political Attitudes and Mentalities Research

The social web has become a major repository of social and behavioral data that is of exceptional interest to the social science and humanities research community. Computer science has only recently developed various technologies and techniques that allow for harvesting, organizing and analyzing such data and provide knowledge and insights into the structure and behavior or people on-line. Some of these techniques include social web mining, conceptual and social network analysis and modeling, tag clouds, topic maps, folksonomies, complex network visualizations, modeling of processes on networks, agent based models of social network emergence, speech recognition, computer vision, natural language processing, opinion mining and sentiment analysis, recommender systems, user profiling and semantic wikis. All of these techniques are briefly introduced, example studies are given and ideas as well as possible directions in the field of political attitudes and mentalities are given. In the end challenges for future studies are discussed

The spread of media content through blogs

Blogs are a popular way to share personal journals, discuss matters of public opinion, pursue collaborative conversations, and aggregate content on similar topics. Blogs can be also used to disseminate new content and novel ideas to communities of interest. In this paper, we present an analysis of the topological structure and the patterns of popular media content that is shared in blogs. By analyzing 8.7 million posts of 1.1 million blogs across 15 major blog hosting sites, we find that the network structure of blogs is “less social” compared to other online social networks: most links are unidirectional and the network is sparsely connected. The type of content that was popularly shared on blogs was surprisingly different from that from the mainstream media: user generated content, often in the form of videos or photos, was the most common type of content disseminated in blogs. The user-generated content showed interesting viral-spreading patterns within blogs. Topical content such as news and political commentary spreads quickly by the hour and then quickly disappears, while non-topical content such as music and entertainment propagates slowly over a much long period of time

Personalized News Recommender using Twitter

Online news reading has become a widely popular way to read news articles from news sources around the globe. With the enormous amount of news articles available, users are easily swamped by information of little interest to them. News recommender systems are one approach to help users find interesting articles to read. News recommender systems present the articles to individual users based on their interests rather than presenting articles in order of their occurrence. In this thesis, we present our research on developing personalized news recommendation system with the help of a popular micro-blogging service Twitter . The news articles are ranked based on the popularity of the article that is identified with the help of the tweets from the Twitter\u27s public timeline. Also, user profiles are built based on the user\u27s interests and the news articles are ranked by matching the characteristics of the user profile. With the help of these two approaches, we present a hybrid news recommendation model that recommends interesting news stories to the user based on their popularity and their relevance to the user profile

Peeking into the other half of the glass : handling polarization in recommender systems.

This dissertation is about filtering and discovering information online while using recommender systems. In the first part of our research, we study the phenomenon of polarization and its impact on filtering and discovering information. Polarization is a social phenomenon, with serious consequences, in real-life, particularly on social media. Thus it is important to understand how machine learning algorithms, especially recommender systems, behave in polarized environments. We study polarization within the context of the users\u27 interactions with a space of items and how this affects recommender systems. We first formalize the concept of polarization based on item ratings and then relate it to the item reviews, when available. We then propose a domain independent data science pipeline to automatically detect polarization using the ratings rather than the properties, typically used to detect polarization, such as item\u27s content or social network topology. We perform an extensive comparison of polarization measures on several benchmark data sets and show that our polarization detection framework can detect different degrees of polarization and outperforms existing measures in capturing an intuitive notion of polarization. We also investigate and uncover certain peculiar patterns that are characteristic of environments where polarization emerges: A machine learning algorithm finds it easier to learn discriminating models in polarized environments: The models will quickly learn to keep each user in the safety of their preferred viewpoint, essentially, giving rise to filter bubbles and making them easier to learn. After quantifying the extent of polarization in current recommender system benchmark data, we propose new counter-polarization approaches for existing collaborative filtering recommender systems, focusing particularly on the state of the art models based on Matrix Factorization. Our work represents an essential step toward the new research area concerned with quantifying, detecting and counteracting polarization in human-generated data and machine learning algorithms.We also make a theoretical analysis of how polarization affects learning latent factor models, and how counter-polarization affects these models. In the second part of our dissertation, we investigate the problem of discovering related information by recommendation of tags on social media micro-blogging platforms. Real-time micro-blogging services such as Twitter have recently witnessed exponential growth, with millions of active web users who generate billions of micro-posts to share information, opinions and personal viewpoints, daily. However, these posts are inherently noisy and unstructured because they could be in any format, hence making them difficult to organize for the purpose of retrieval of relevant information. One way to solve this problem is using hashtags, which are quickly becoming the standard approach for annotation of various information on social media, such that varied posts about the same or related topic are annotated with the same hashtag. However hashtags are not used in a consistent manner and most importantly, are completely optional to use. This makes them unreliable as the sole mechanism for searching for relevant information. We investigate mechanisms for consolidating the hashtag space using recommender systems. Our methods are general enough that they can be used for hashtag annotation in various social media services such as twitter, as well as for general item recommendations on systems that rely on implicit user interest data such as e-learning and news sites, or explicit user ratings, such as e-commerce and online entertainment sites. To conclude, we propose a methodology to extract stories based on two types of hashtag co-occurrence graphs. Our research in hashtag recommendation was able to exploit the textual content that is available as part of user messages or posts, and thus resulted in hybrid recommendation strategies. Using content within this context can bridge polarization boundaries. However, when content is not available, is missing, or is unreliable, as in the case of platforms that are rich in multimedia and multilingual posts, the content option becomes less powerful and pure collaborative filtering regains its important role, along with the challenges of polarization

A novel data analytic model for mining user insurance demands from microblogs

This paper proposes a method based on LDA model and Word2Vec for analyzing Microblog users' insurance demands. First of all, we use LDA model to analyze the text data of Microblog user to get their candidate topic. Secondly, we use CBOW model to implement topic word vectorization and use word similarity calculation to expand it. Then we use K-means model to cluster the expanded words and redefine the topic category. Then we use the LDA model to extract the keywords of various insurance information on the “Pingan Insurance” website and analyze the possibility of users with different demands to purchase various types of insurance with the help of word vector similarity. Finally, the validity of the method in this paper is verified against Microblog user information. The experimental results show that the accuracy, recall rate and F1 value of the LDA-CBOW extending method have been proposed compared with that of the traditional LDA model, respectively, which proves the feasibility of this method. The results of this paper will help insurance companies to accurately grasp the preferences of Microblog users, understand the potential insurance needs of users timely, and lay a foundation for personalized recommendation of insurance products

Sentiment Analysis in Social Streams

In this chapter we review and discuss the state of the art on sentiment analysis in social streams –such as web forums, micro-blogging systems, and so- cial networks–, aiming to clarify how user opinions, affective states, and intended emotional effects are extracted from user generated content, how they are modeled, and how they could be finally exploited. We explain why sentiment analysis tasks are more difficult for social streams than for other textual sources, and entail going beyond classic text-based opinion mining techniques. We show, for example, that social streams may use vocabularies and expressions that exist outside the main- stream of standard, formal languages, and may reflect complex dynamics in the opinions and sentiments expressed by individuals and communities