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Twitter reciprocal reply networks exhibit assortativity with respect to happiness
The advent of social media has provided an extraordinary, if imperfect, 'big
data' window into the form and evolution of social networks. Based on nearly 40
million message pairs posted to Twitter between September 2008 and February
2009, we construct and examine the revealed social network structure and
dynamics over the time scales of days, weeks, and months. At the level of user
behavior, we employ our recently developed hedonometric analysis methods to
investigate patterns of sentiment expression. We find users' average happiness
scores to be positively and significantly correlated with those of users one,
two, and three links away. We strengthen our analysis by proposing and using a
null model to test the effect of network topology on the assortativity of
happiness. We also find evidence that more well connected users write happier
status updates, with a transition occurring around Dunbar's number. More
generally, our work provides evidence of a social sub-network structure within
Twitter and raises several methodological points of interest with regard to
social network reconstructions.Comment: 22 pages, 21 figures, 5 tables, In press at the Journal of
Computational Scienc
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