Crowdsourcing Argumentation Structures in Chinese Hotel Reviews

Argumentation mining aims at automatically extracting the premises-claim discourse structures in natural language texts. There is a great demand for argumentation corpora for customer reviews. However, due to the controversial nature of the argumentation annotation task, there exist very few large-scale argumentation corpora for customer reviews. In this work, we novelly use the crowdsourcing technique to collect argumentation annotations in Chinese hotel reviews. As the first Chinese argumentation dataset, our corpus includes 4814 argument component annotations and 411 argument relation annotations, and its annotations qualities are comparable to some widely used argumentation corpora in other languages.Comment: 6 pages,3 figures,This article has been submitted to "The 2017 IEEE International Conference on Systems, Man, and Cybernetics (SMC2017)

Opinion mining and sentiment analysis in marketing communications: a science mapping analysis in Web of Science (1998–2018)

Opinion mining and sentiment analysis has become ubiquitous in our society, with applications in online searching, computer vision, image understanding, artificial intelligence and marketing communications (MarCom). Within this context, opinion mining and sentiment analysis in marketing communications (OMSAMC) has a strong role in the development of the field by allowing us to understand whether people are satisfied or dissatisfied with our service or product in order to subsequently analyze the strengths and weaknesses of those consumer experiences. To the best of our knowledge, there is no science mapping analysis covering the research about opinion mining and sentiment analysis in the MarCom ecosystem. In this study, we perform a science mapping analysis on the OMSAMC research, in order to provide an overview of the scientific work during the last two decades in this interdisciplinary area and to show trends that could be the basis for future developments in the field. This study was carried out using VOSviewer, CitNetExplorer and InCites based on results from Web of Science (WoS). The results of this analysis show the evolution of the field, by highlighting the most notable authors, institutions, keywords, publications, countries, categories and journals.The research was funded by Programa Operativo FEDER Andalucía 2014‐2020, grant number “La reputación de las organizaciones en una sociedad digital. Elaboración de una Plataforma Inteligente para la Localización, Identificación y Clasificación de Influenciadores en los Medios Sociales Digitales (UMA18‐ FEDERJA‐148)” and The APC was funded by the same research gran

Hotel online reviews: different languages, different opinions

Online reviews are one of the main influencers of hotel purchase decisions. This study performs an analysis of reviews extracted from well-known online review sources in combination with hotel sales data and concludes that ratings differ according to the language of reviews. Data science tools have been applied to English, Spanish, and Portuguese reviews, revealing that reviews written in English achieve higher ratings when compared with Spanish or Portuguese reviews. A new visualization method is proposed to quickly depict the sentiment of main topics mentioned in reviews, clearly revealing that not all customers are influenced by reviews in the same way or look for the same things in a hotel. This study has great implications for online reviews research and for hotel management as it clearly shows that language can be used to identify preferences of guests from different origins and because it gives hoteliers more information on how to provide a better service according to guests’ cultural background.info:eu-repo/semantics/acceptedVersio

A literature survey of methods for analysis of subjective language

Subjective language is used to express attitudes and opinions towards things, ideas and people. While content and topic centred natural language processing is now part of everyday life, analysis of subjective aspects of natural language have until recently been largely neglected by the research community. The explosive growth of personal blogs, consumer opinion sites and social network applications in the last years, have however created increased interest in subjective language analysis. This paper provides an overview of recent research conducted in the area