Parallel Algorithm for Frequent Itemset Mining on Intel Many-core Systems

Frequent itemset mining leads to the discovery of associations and correlations among items in large transactional databases. Apriori is a classical frequent itemset mining algorithm, which employs iterative passes over database combining with generation of candidate itemsets based on frequent itemsets found at the previous iteration, and pruning of clearly infrequent itemsets. The Dynamic Itemset Counting (DIC) algorithm is a variation of Apriori, which tries to reduce the number of passes made over a transactional database while keeping the number of itemsets counted in a pass relatively low. In this paper, we address the problem of accelerating DIC on the Intel Xeon Phi many-core system for the case when the transactional database fits in main memory. Intel Xeon Phi provides a large number of small compute cores with vector processing units. The paper presents a parallel implementation of DIC based on OpenMP technology and thread-level parallelism. We exploit the bit-based internal layout for transactions and itemsets. This technique reduces the memory space for storing the transactional database, simplifies the support count via logical bitwise operation, and allows for vectorization of such a step. Experimental evaluation on the platforms of the Intel Xeon CPU and the Intel Xeon Phi coprocessor with large synthetic and real databases showed good performance and scalability of the proposed algorithm.Comment: Accepted for publication in Journal of Computing and Information Technology (http://cit.fer.hr

Customers Behavior Modeling by Semi-Supervised Learning in Customer Relationship Management

Leveraging the power of increasing amounts of data to analyze customer base for attracting and retaining the most valuable customers is a major problem facing companies in this information age. Data mining technologies extract hidden information and knowledge from large data stored in databases or data warehouses, thereby supporting the corporate decision making process. CRM uses data mining (one of the elements of CRM) techniques to interact with customers. This study investigates the use of a technique, semi-supervised learning, for the management and analysis of customer-related data warehouse and information. The idea of semi-supervised learning is to learn not only from the labeled training data, but to exploit also the structural information in additionally available unlabeled data. The proposed semi-supervised method is a model by means of a feed-forward neural network trained by a back propagation algorithm (multi-layer perceptron) in order to predict the category of an unknown customer (potential customers). In addition, this technique can be used with Rapid Miner tools for both labeled and unlabeled data