Predicting Successful Memes using Network and Community Structure

We investigate the predictability of successful memes using their early spreading patterns in the underlying social networks. We propose and analyze a comprehensive set of features and develop an accurate model to predict future popularity of a meme given its early spreading patterns. Our paper provides the first comprehensive comparison of existing predictive frameworks. We categorize our features into three groups: influence of early adopters, community concentration, and characteristics of adoption time series. We find that features based on community structure are the most powerful predictors of future success. We also find that early popularity of a meme is not a good predictor of its future popularity, contrary to common belief. Our methods outperform other approaches, particularly in the task of detecting very popular or unpopular memes.Comment: 10 pages, 6 figures, 2 tables. Proceedings of 8th AAAI Intl. Conf. on Weblogs and social media (ICWSM 2014

M-COMMERCE VS. E-COMMERCE: EXPLORING WEB SESSION BROWSING BEHAVIOR

With the growing popularity of mobile commerce (m-commerce), it becomes vital for both researchers and practitioners to understand m-commerce usage behavior. \ \ In this study, we investigate browsing behavior patterns based on the analysis of clickstream data that is recorded in server-side log files. We compare consumers\u27 browsing behaviors in the m-commerce channel against the traditional e-commerce channel. For the comparison, we offer an integrative web usage mining approach, combining visualization graphs, association rules and classification models to analyze the Web server log files of a large Internet retailer in Israel, who introduced m-commerce to its existing e-commerce offerings. \ \ The analysis is expected to reveal typical m-commerce and e-commerce browsing behavior, in terms of session timing and intensity of use and in terms of session navigation patterns. The obtained results will contribute to the emerging research area of m-commerce and can be also used to guide future development of mobile websites and increase their effectiveness. Our preliminary findings are promising. They reveal that browsing behaviors in m-commerce and e-commerce are different

Mining Individual Behavior Pattern Based on Semantic Knowledge Discovery of Trajectory

This paper attempts to mine the hidden individual behavior pattern from the raw users’ trajectory data. Based on DBSCAN, a novel spatio-temporal data clustering algorithm named Speed-based Clustering Algorithm was put forward to find slow-speed subtrajectories (i.e., stops) of the single trajectory that the user stopped for a longer time. The algorithm used maximal speed and minimal stopping time to compute the stops and introduced the quantile function to estimate the value of the parameter, which showed more effectively and accurately than DBSCAN and certain improved DBSCAN algorithms in the experimental results. In addition, after the stops are connected with POIs that have the characteristic of an information presentation, the paper designed a POI-Behavior Mapping Table to analyze the user’s activities according to the stopping time and visiting frequency, on the basis of which the user’s daily regular behavior pattern can be mined from the history trajectories. In the end, LBS operators are able to provide intelligent and personalized services so as to achieve precise marketing in terms of the characteristics of the individual behavior.</p

Internet Customer Segmentation Using Web Log Data

The objective of this paper is to analyze web transaction log data that reveal customer behavior in the Internet channel, and to provide a useful online customer segmentation scheme. To achieve this, we analyze the relationship between the behavior of customers for online pet shops and revenue. We use the decision-tree method as a data-mining technique, and clustering analysis to segment customers.&nbsp; We perform the study in two stages. First, we investigate the web transaction data of both the member customers and nonmember customers of a Korean online pet shop. Second, we narrow down the study focus and analyze only the member customers&rsquo; demographic data and their web transaction data. As a result, we obtain several meaningful segments based on customers&rsquo; transaction behavior and demographic characteristics. We use web log data to analyze customer transaction behavior and log-in information to analyze customer demographic characteristics. We discuss some strategic implications, for online shopping mall marketing, suggested by the acquired market segments