Detecting and Tracking the Spread of Astroturf Memes in Microblog Streams

Online social media are complementing and in some cases replacing person-to-person social interaction and redefining the diffusion of information. In particular, microblogs have become crucial grounds on which public relations, marketing, and political battles are fought. We introduce an extensible framework that will enable the real-time analysis of meme diffusion in social media by mining, visualizing, mapping, classifying, and modeling massive streams of public microblogging events. We describe a Web service that leverages this framework to track political memes in Twitter and help detect astroturfing, smear campaigns, and other misinformation in the context of U.S. political elections. We present some cases of abusive behaviors uncovered by our service. Finally, we discuss promising preliminary results on the detection of suspicious memes via supervised learning based on features extracted from the topology of the diffusion networks, sentiment analysis, and crowdsourced annotations

Concurrent Bursty Behavior of Social Sensors in Sporting Events

The advent of social media expands our ability to transmit information and connect with others instantly, which enables us to behave as "social sensors." Here, we studied concurrent bursty behavior of Twitter users during major sporting events to determine their function as social sensors. We show that the degree of concurrent bursts in tweets (posts) and retweets (re-posts) works as a strong indicator of winning or losing a game. More specifically, our simple tweet analysis of Japanese professional baseball games in 2013 revealed that social sensors can immediately react to positive and negative events through bursts of tweets, but that positive events are more likely to induce a subsequent burst of retweets. We also show that these findings hold true across cultures by analyzing tweets related to Major League Baseball games in 2015. Furthermore, we demonstrate active interactions among social sensors by constructing retweet networks during a baseball game. The resulting networks commonly exhibited user clusters depending on the baseball team, with a scale-free connectedness that is indicative of a substantial difference in user popularity as an information source. While previous studies have mainly focused on bursts of tweets as a simple indicator of a real-world event, the temporal correlation between tweets and retweets implies unique aspects of social sensors, offering new insights into human behavior in a highly connected world.Comment: 17 pages, 8 figure

Can we predict a riot? Disruptive event detection using Twitter

In recent years, there has been increased interest in real-world event detection using publicly accessible data made available through Internet technology such as Twitter, Facebook, and YouTube. In these highly interactive systems, the general public are able to post real-time reactions to “real world” events, thereby acting as social sensors of terrestrial activity. Automatically detecting and categorizing events, particularly small-scale incidents, using streamed data is a non-trivial task but would be of high value to public safety organisations such as local police, who need to respond accordingly. To address this challenge, we present an end-to-end integrated event detection framework that comprises five main components: data collection, pre-processing, classification, online clustering, and summarization. The integration between classification and clustering enables events to be detected, as well as related smaller-scale “disruptive events,” smaller incidents that threaten social safety and security or could disrupt social order. We present an evaluation of the effectiveness of detecting events using a variety of features derived from Twitter posts, namely temporal, spatial, and textual content. We evaluate our framework on a large-scale, real-world dataset from Twitter. Furthermore, we apply our event detection system to a large corpus of tweets posted during the August 2011 riots in England. We use ground-truth data based on intelligence gathered by the London Metropolitan Police Service, which provides a record of actual terrestrial events and incidents during the riots, and show that our system can perform as well as terrestrial sources, and even better in some cases

Information Reliability on the Social Web - Models and Applications in Intelligent User Interfaces

The Social Web is undergoing continued evolution, changing the paradigm of information production, processing and sharing. Information sources have shifted from institutions to individual users, vastly increasing the amount of information available online. To overcome the information overload problem, modern filtering algorithms have enabled people to find relevant information in efficient ways. However, noisy, false and otherwise useless information remains a problem. We believe that the concept of information reliability needs to be considered along with information relevance to adapt filtering algorithms to today's Social Web. This approach helps to improve information search and discovery and can also improve user experience by communicating aspects of information reliability.This thesis first shows the results of a cross-disciplinary study into perceived reliability by reporting on a novel user experiment. This is followed by a discussion of modeling, validating, and communicating information reliability, including its various definitions across disciplines. A selection of important reliability attributes such as source credibility, competence, influence and timeliness are examined through different case studies. Results show that perceived reliability of information can vary greatly across contexts. Finally, recent studies on visual analytics, including algorithm explanations and interactive interfaces are discussed with respect to their impact on the perception of information reliability in a range of application domains

Detecting Events From Twitter In Real-Time

Twitter is one of the most popular online social networking sites. It provides a unique and novel venue of publishing: it has over 500 million active users around the globe; tweets are brief, limited to 140 characters, an ideal way for people to publish spontaneously. As a result, Twitter has the short delays in reflecting what its users perceive, compared to other venues such as blogs and product reviews. We design and implement SportSense, which exploits Twitter users as human sensors of the physical world to detect major events in real-time. Using the National Football League (NFL) games as a targeted domain, we report in-depth studies of the delay and trend of tweets, and their dependence on other properties. We present event detection method based on these findings, and demonstrate that it can effectively and accurately extract major game events using open access Twitter data. SportSense has been evolving during the 2010-11 and 2011-12 NFL seasons and it has been collecting hundreds of millions tweets. We provide SportSense API for developers to use our system to create Twitter-enabled applications

An Empirical Identification of Social Media Key Performance Indicators from the 2014 General Elections

The necessity for a politician to actively engage via social media increases with each passing election. The come-from-behind primary victory and the ultimate election of President Obama in 2008 are often partially attributed to the campaign’s social media prowess. Anecdotal evidence abounds regarding the negative effects of politician’s usage of social media, for example congressman Anthony Weiner in 2011. However, contemporary recommendations towards successful campaigning via social media are generally limited to anecdotal success stories and top ten lists. This research addresses this gap by capturing over 6 million social media messages and weekly statistics from over 1,300 official campaign accounts from September through November during the 2014 U.S. general election. Non-parametric analyses empirically establish many key performance indicators related to social network size, churn and various messaging activities. Although this exploratory investigation does not address causality, we contribute by producing empirically validated KPIs and their associations with election outcomes