2,618 research outputs found

    Social commerce constructs and consumers' purchase intention from minimalist brands

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    The social media and online communities have established new platforms for e-commerce by engaging both consumers and corporations in producing new product or services. Moreover, individuals' interaction on the cyberspace has evolved e-commerce towards social commerce. On the other hand, business incorporations have found the use of minimalism application in designing, which removes unnecessary aspects, attracts more audience. Therefore, drawing on literature the authors propound a new adopted model to portray a more transparent vision of social commerce. To examine the relationships among the model constructs, an empirical study was organised for this purpose; a survey was designed. In doing so, structural equation modelling (SEM) methodology has been used with Smart PLS 3 software in order to confirm or reject assumptions in the present study and is employed to gauge the proposed model

    ISTRAŽIVANJE STAVOVA PREMA MINIMALISTIČKOM DIZAJNU U MARKETINŠKIM KOMUNIKACIJAMA

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    The marketing industry has been grappling with the challenge of declining attention spans and disengagement among individuals towards marketing messages they come across for an extended period. Marketers find it increasingly hard to reach, effectively communicate with, and convert their audiences. A possible way out of this situation can be minimalism. Minimalism in marketing is based on the “less is more” approach, focusing on a smaller number of visual elements and/or short wording constructions. This study examined overall attitudes toward minimalism, including its influence on buying decisions and the relationship between minimalistic design elements and liking of marketing communication. It was found that all age groups have a positive attitude toward minimalism and applying its principles in shopping behaviour. However, millennials rated it better than Gen Z and Gen X. Respondents were asked to judge three different variations of product packages, outdoor ads, logos, posters, and web homepages with different levels of minimalistic design, using a five-point liking scale. Marketing communication with minimalistic elements was preferred over the non-minimalistic one, but it cannot be concluded that younger populations like it more. Minimalism will influence higher liking of all different marketing communication means, and it should be used more in the future across different target groups, considering age. The issue can be to have a clear understanding of what customers perceive as minimalistic elements.Marketinška industrija već dugo osjeća kako zakon opadajućih povrata utječe na raspon pažnje i interes ljudi prema bilo kojem obliku tržišne komunikacije kojoj su izloženi. Marketinškim stručnjacima sve je teže doseći publiku, učinkovito komunicirati i osigurati konverzije. Jedan od mogućih izlaza iz ove situacije je minimalizam. Minimalizam u marketingu temelji se na pristupu „manje je više“, fokusirajući se na manji broj vizualnih elemenata i/ili kratke konstrukcije teksta. Ovo istraživanje ispitivalo je opća stajališta prema minimalizmu, uključujući njegov utjecaj na odluke o kupnji te odnos između minimalističkih dizajnerskih elemenata i sviđanja marketinške komunikacije. Utvrđeno je da sve dobne skupine imaju pozitivan stav prema minimalizmu i primjeni njegovih principa u ponašanju tijekom kupovine. Međutim, Milenijalci su ocijenili to bolje od Generacije Z i Generacije X. Ispitanici su bili zamoljeni da ocijene tri različite varijacije pakiranja proizvoda, vanjske oglase, logotipe, plakate i početne web stranice s različitim razinama minimalističkog dizajna koristeći ljestvicu sviđanja od pet stupnjeva. Marketinška komunikacija s minimalističkim elementima više se svidjela nego ne-minimalistička, ali nije moguće zaključiti da mlađa populacija ima veću razinu sviđanja takvih oglasa od starije. Minimalizam će utjecati na veće sviđanje svih sredstava marketinške komunikacije i trebao bi se više koristiti u budućnosti među različitim ciljnim skupinama s obzirom na dob. Izazov bi jedino moglo biti kako utvrditi što kupci smatraju minimalističkim elementima

    Minimalism Heuristics Revisited : Developing a Practical Review Tool

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    Purpose: This article looks at existing minimalism literature and the application of minimalism heuristics. It proposes a revised set of minimalism heuristics to be used at different phases of the minimalist documentation process. The goal is to offer a practical tool for technical communication professionals. Method: The revised heuristics are a combination of a literature review, the best practices of technical communication, and a company pilot study where the heuristics were tested. Results: The article offers a revised list of minimalism heuristics, to be used as part of the minimalist documentation process to ensure documentation quality. Conclusion: The technical communication field is charting new ground in the era of responsive design and mobile platforms.In this new landscape, the principles of minimalism have much to offer. The proposed minimalism heuristics comprise one strategy of applying minimalism for better documentation quality.©2021 Society for Technical Communication.fi=vertaisarvioitu|en=peerReviewed

    Cultural based preconceptions in aesthetic experience of architecture

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    On a broader scale, the aim of this paper is to examine theoretically the effects a cultural context has on the aesthetic experience of images existing in perceived reality. Minimalism in architecture, as direct subject of research, is a field of particularities in which we observe functioning of this correlation. Through the experiment with the similarity phenomenon, the paper follows specific manifestations of general formal principles and variability of meaning of minimalism in architecture in limited areas of cultural backgrounds of Serbia and Japan. The goal of the comparative analysis of the examples presented is to indicate the conditions that may lead to a possibly different aesthetic experience in two different cultural contexts. Attribution of different meanings to similar formal visual language of architecture raises questions concerning the system of values, which produces these meanings in their cultural and historical perspectives. The establishment of values can also be affected by preconceptions resulting from association of perceived similarities. Are the preconceptions in aesthetic reception of architecture conditionally affected by pragmatic needs, symbolic archetypes, cultural metaphors based on tradition or ideologically constructed dogmas? Confronting philosophical postulates of the Western and Eastern traditions with the transculturality theory of Wolfgang Welsch, the answers may become more available

    Development Of Information Visualization Methods For Use In Multimedia Applications

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    The aim of the article is development of a technique for visualizing information for use in multimedia applications. In this study, to visualize information, it is proposed first to compile a list of key terms of the subject area and create data tables. Based on the structuring of fragments of the subject area, a visual display of key terms in the form of pictograms, a visual display of key terms in the form of images, and a visual display of data tables are performed. The types of visual structures that should be used to visualize information for further use in multimedia applications are considered. The analysis of existing visual structures in desktop publishing systems and word processors is performed.To build a mechanism for visualizing information about the task as a presentation, a multimedia application is developed using Microsoft Visual Studio software, the C# programming language by using the Windows Forms application programming interface. An algorithm is proposed for separating pieces of information text that have key terms. Tabular data was visualized using the “parametric ruler” metaphorical visualization method, based on the metaphor of a slide rule.The use of the parametric ruler method on the example of data visualization for the font design of children's publications is proposed. Interaction of using the method is ensured due to the fact that the user will enter the size of the size that interests for it and will see the ratio of the values of other parameters. The practical result of the work is the creation of a multimedia application “Visualization of Publishing Standards” for the visualization of information for the font design of publications for children. The result of the software implementation is the finished multimedia applications, which, according to the standardization visualization technique in terms of prepress preparation of publications, is the final product of the third stage of the presentation of the visual for

    Beyond Japanese minimalistic versatility

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    Due to advances in industrial development, we are now living in an extremely consumeristic world. Every day, large volumes of products are purchased while others are thrown away. At the same time, consumers expect products to add value to their lives beyond mere aesthetics and basic functionality. In particular, the market for mass-produced furniture has grown oversaturated in recent decades. Thus, it is very difficult for designers to make a product that is sufficiently different from what already exists. However, regardless of this state of excess, superficial novelty designs are cast into the limelight every year in Milan and throughout the world. Whenever I visit design fairs I have to question whether people truly need new chairs that appear only nominally different from what already exists. Are these products really improving the quality of our lives and do we still need new chair designs? This Master’s thesis approaches this question by studying the context rather than only looking at the problem from an aesthetic angle, applying the minimalistic thinking of Japanese product design. The methodology investigates the shared values in Japanese and Finnish culture in order to create a new seating product that is both relevant and meaningful in the context of contemporary furniture design. The thesis first delves into the changing lifestyle in Japan over time and how this affected the development of modern furniture. In many cases, the Japanese brand of minimalistic design thinking is an effective method of finding solutions, because simplification is one way to improve user experience. This thesis aims to discover ways that neutrality in design can be utilised to create new value within product design in general and chair typologies in particular. This thesis project attempts to find a new relationship between a chair and its end user. Furthermore, my intention is to make a product possessing characteristics that makes the user want to keep it for longer and with greater intimacy. Thus, this thesis explores the simplicity that comes from Japanese tradition, and its application to today’s world and its myriad challenges. Even though the results may not be a perfectly formulated innovative design, the entire project can be seen as an experiment for a new chair typology rooted in the principles of Japanese minimalism

    Heuristic evaluation of the appointment booking process on the Finnish Student Health Service’s (FSHS) website:an approach based on a revised set of minimalism heuristics for improved user experience (UX)

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    Abstract. The purpose of this master’s thesis is to evaluate a newly redesigned set of minimalism heuristics developed by Jenni Virtaluoto, Tytti Suojanen and Suvi Isohella (to be seen in a forthcoming article)⁠ — with the initial purpose to be used in the minimalist documentation process by technical communication professionals⁠ — in the design of a healthcare service’s website rather than traditional technical documentation. Based on these minimalism heuristics derived from minimalism principles, solutions and recommendations were applied to usability issues found in the content of the Finnish Student Health Service’s website (or Ylioppilaiden Terveydenhoitosäätiö in Finnish) in the appointment booking process in order to improve the user experience. The results were conclusive and offer a better user experience with enhanced focus on core tasks and goals, accessibility, and error management. The revisited set of heuristics proved to be a versatile practical tool for the evaluation of a website meant to instruct users, but that is, nonetheless, very different in essence from traditional technical documentation

    MUJI and the Aesthetics of Simplicity : A Comparative Study on Minimalist Product Images

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    Simplicity goes beyond being a physical facet to become a cultural phenomenon. Depending on the requirement of the given moment, a certain kind of simplicity has been found or produced, and has been assigned different meanings over time. Just as simplicity, minimalism is also nonuniform. Some believe that removing unnecessary elements can serve a specific purpose, whereas others believe in the widespread acceptance of appearances without conspicuous feature. Twentieth century’s claim of simplistic modern design was largely based on functionalism, which tried to design out unnecessary elements. Even today, simplicity is often argued to support optimization; however, as the number of simplified utilities increases, the market demands the perceived differentiation of products. Therefore, it has become crucial, especially now, to connote meaning to the beauty of simplicity, if not relying on styling to acquire higher sales. Moreover, more personalized products may draw greater empathetic consumers. When people are already aware of the meaning being expressed by a thing’s simple appearance, they tend to find sincerity in lean constructions, humility in restrained surfaces, and tenderness in the exposure of natural materials. Since its foundation in 1980, MUJI has consistently emphasized simplicity and its own ‘branding’, named ‘no brand’, expresses a type of postmodernist minimalism. MUJI inherited the modernist requirements of simplicity, but it was not all about function tout court. MUJI aims for a simplicity that accepts all kinds of concerns while allowing several diverse meanings to be attached to the quality. Moreover, MUJI advertisements have given various meanings to simplicity in a way that has increased its familiarity. Since 2002, communication designer Kenya Hara has played a significant role in establishing MUJI’s minimalist aesthetic, often referencing the rich resources of traditional Japanese culture. MUJI’s product images engender a kind of modern-day Orientalism in Western countries.Session VIII : Reviewing Product Desig

    Empty Space and Silence

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    Empty spaces in art and design have a very technical purpose. Rests have aesthetic functions in music, so does silence in films. However, their implications go beyond pure composition. The perception of hiatuses is related to psychological qualities. But more importantly, negative spaces enrich the meaning of the artwork itself in a way one does not necessarily perceive consciously: emptiness has significant artistic, cultural, and philosophical meanings. Keywords Art, Design, Negative Space, Empty Space, Minimalism, Gestalt, Visual Perception, Hiatus, Silenc

    Lisp, Jazz, Aikido -- Three Expressions of a Single Essence

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    The relation between Science (what we can explain) and Art (what we can't) has long been acknowledged and while every science contains an artistic part, every art form also needs a bit of science. Among all scientific disciplines, programming holds a special place for two reasons. First, the artistic part is not only undeniable but also essential. Second, and much like in a purely artistic discipline, the act of programming is driven partly by the notion of aesthetics: the pleasure we have in creating beautiful things. Even though the importance of aesthetics in the act of programming is now unquestioned, more could still be written on the subject. The field called "psychology of programming" focuses on the cognitive aspects of the activity, with the goal of improving the productivity of programmers. While many scientists have emphasized their concern for aesthetics and the impact it has on their activity, few computer scientists have actually written about their thought process while programming. What makes us like or dislike such and such language or paradigm? Why do we shape our programs the way we do? By answering these questions from the angle of aesthetics, we may be able to shed some new light on the art of programming. Starting from the assumption that aesthetics is an inherently transversal dimension, it should be possible for every programmer to find the same aesthetic driving force in every creative activity they undertake, not just programming, and in doing so, get deeper insight on why and how they do things the way they do. On the other hand, because our aesthetic sensitivities are so personal, all we can really do is relate our own experiences and share it with others, in the hope that it will inspire them to do the same. My personal life has been revolving around three major creative activities, of equal importance: programming in Lisp, playing Jazz music, and practicing Aikido. But why so many of them, why so different ones, and why these specifically? By introspecting my personal aesthetic sensitivities, I eventually realized that my tastes in the scientific, artistic, and physical domains are all motivated by the same driving forces, hence unifying Lisp, Jazz, and Aikido as three expressions of a single essence, not so different after all. Lisp, Jazz, and Aikido are governed by a limited set of rules which remain simple and unobtrusive. Conforming to them is a pleasure. Because Lisp, Jazz, and Aikido are inherently introspective disciplines, they also invite you to transgress the rules in order to find your own. Breaking the rules is fun. Finally, if Lisp, Jazz, and Aikido unify so many paradigms, styles, or techniques, it is not by mere accumulation but because they live at the meta-level and let you reinvent them. Working at the meta-level is an enlightening experience. Understand your aesthetic sensitivities and you may gain considerable insight on your own psychology of programming. Mine is perhaps common to most lispers. Perhaps also common to other programming communities, but that, is for the reader to decide..
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