Don't Repeat Yourself: Seamless Execution and Analysis of Extensive Network Experiments

This paper presents MACI, the first bespoke framework for the management, the scalable execution, and the interactive analysis of a large number of network experiments. Driven by the desire to avoid repetitive implementation of just a few scripts for the execution and analysis of experiments, MACI emerged as a generic framework for network experiments that significantly increases efficiency and ensures reproducibility. To this end, MACI incorporates and integrates established simulators and analysis tools to foster rapid but systematic network experiments. We found MACI indispensable in all phases of the research and development process of various communication systems, such as i) an extensive DASH video streaming study, ii) the systematic development and improvement of Multipath TCP schedulers, and iii) research on a distributed topology graph pattern matching algorithm. With this work, we make MACI publicly available to the research community to advance efficient and reproducible network experiments

Multi-Touch Attribution Based Budget Allocation in Online Advertising

Budget allocation in online advertising deals with distributing the campaign (insertion order) level budgets to different sub-campaigns which employ different targeting criteria and may perform differently in terms of return-on-investment (ROI). In this paper, we present the efforts at Turn on how to best allocate campaign budget so that the advertiser or campaign-level ROI is maximized. To do this, it is crucial to be able to correctly determine the performance of sub-campaigns. This determination is highly related to the action-attribution problem, i.e. to be able to find out the set of ads, and hence the sub-campaigns that provided them to a user, that an action should be attributed to. For this purpose, we employ both last-touch (last ad gets all credit) and multi-touch (many ads share the credit) attribution methodologies. We present the algorithms deployed at Turn for the attribution problem, as well as their parallel implementation on the large advertiser performance datasets. We conclude the paper with our empirical comparison of last-touch and multi-touch attribution-based budget allocation in a real online advertising setting.Comment: This paper has been published in ADKDD 2014, August 24, New York City, New York, U.S.

Search based software engineering: Trends, techniques and applications

© ACM, 2012. This is the author's version of the work. It is posted here by permission of ACM for your personal use. Not for redistribution. The definitive version is available from the link below.In the past five years there has been a dramatic increase in work on Search-Based Software Engineering (SBSE), an approach to Software Engineering (SE) in which Search-Based Optimization (SBO) algorithms are used to address problems in SE. SBSE has been applied to problems throughout the SE lifecycle, from requirements and project planning to maintenance and reengineering. The approach is attractive because it offers a suite of adaptive automated and semiautomated solutions in situations typified by large complex problem spaces with multiple competing and conflicting objectives. This article provides a review and classification of literature on SBSE. The work identifies research trends and relationships between the techniques applied and the applications to which they have been applied and highlights gaps in the literature and avenues for further research.EPSRC and E