Message from general co-chairs and program co-chairs

On the cover - Computational Sciences And Optimization: Theoretical Development And Engineering Practicepublished_or_final_versionThe 3rd International Joint Conference On Computational Sciences And Optimization (Cso 2010), Huangshan, Anhui, China , 28-31 May 2010. In Computational Sciences And Optimization: Theoretical Development And Engineering Practice, 2010, v. 1, p. 15-1

Message from the program co-chairs

published_or_final_versio

Iowa Health Focus, August 2006

Monthly newsletter for the Iowa Department of Public Healt

Effects of White Space on Consumer Perceptions of Value in E-Commerce

As e-commerce becomes an increasingly large industry, questions remain about how the isolated effects of design elements on websites influence consumer perceptions and purchasing behavior. This study used a quantitative approach to measuring the effect of a ubiquitous element of design, white space, on the perception of the monetary value of individual items. White space is a key component of design and website usability, yet it has been shown to be related to the perception of luxury. Little is known about the direct relationship between manipulation of white space and the outcomes on consumer perceptions of value in an e-commerce context. This study found no significant difference between two levels of total white space area (large vs. small) measured by participants\u27 perceived cost of items (chairs). In contrast, while holding total white space constant, the effect of white space distance between images was significant for males but not for females. Additionally, no significant relationship between gender and frequency of online shopping behavior was found, χ2(1) = 3.19, p = .07, ϕ = .17. Gender and amount of time spent per month online were significantly related, χ2(1) = 6.21, p = .013, ϕ = .24