Synthetic sequence generator for recommender systems - memory biased random walk on sequence multilayer network

Personalized recommender systems rely on each user's personal usage data in the system, in order to assist in decision making. However, privacy policies protecting users' rights prevent these highly personal data from being publicly available to a wider researcher audience. In this work, we propose a memory biased random walk model on multilayer sequence network, as a generator of synthetic sequential data for recommender systems. We demonstrate the applicability of the synthetic data in training recommender system models for cases when privacy policies restrict clickstream publishing.Comment: The new updated version of the pape

Memory-based preferential choice in large option spaces

Whether adding songs to a playlist or groceries to a shopping basket, everyday decisions often require us to choose between an innumerable set of options. Laboratory studies of preferential choice have made considerable progress in describing how people navigate fixed sets of options. Yet, questions remain about how well this generalises to more complex, everyday choices. In this thesis, I ask how people navigate large option spaces, focusing particularly on how long-term memory supports decisions. In the first project, I explore how large option spaces are structured in the mind. A topic model trained on the purchasing patterns of consumers uncovered an intuitive set of themes that centred primarily around goals (e.g., tomatoes go well in a salad), suggesting that representations are geared to support action. In the second project, I explore how such representations are queried during memory-based decisions, where options must be retrieved from memory. Using a large dataset of over 100,000 online grocery shops, results revealed that consumers query multiple systems of associative memory when determining what choose next. Attending to certain knowledge sources, as estimated by a cognitive model, predicted important retrieval errors, such as the propensity to forget or add unwanted products. In the final project, I ask how preferences could be learned and represented in large option spaces, where most options are untried. A cognitive model of sequential decision making is proposed, which learns preferences over choice attributes, allowing for the generalisation of preferences to unseen options, by virtue of their similarity to previous choices. This model explains reduced exploration patterns behaviour observed in the supermarket and preferential choices in more controlled laboratory settings. Overall, this suggests that consumers depend on associative systems in long-term memory when navigating large spaces of options, enabling inferences about the conceptual properties and subjective value of novel options

Modelling Web Usage in a Changing Environment

Eiben, A.E. [Promotor]Kowalczyk, W. [Copromotor

Towards trustworthy social computing systems

The rising popularity of social computing systems has managed to attract rampant forms of service abuse that negatively affects the sustainability of these systems and degrades the quality of service experienced by their users. The main factor that enables service abuse is the weak identity infrastructure used by most sites, where identities are easy to create with no verification by a trusted authority. Attackers are exploiting this infrastructure to launch Sybil attacks, where they create multiple fake (Sybil) identities to take advantage of the combined privileges associated with the identities to abuse the system. In this thesis, we present techniques to mitigate service abuse by designing and building defense schemes that are robust and practical. We use two broad defense strategies: (1) Leveraging the social network: We first analyze existing social network-based Sybil detection schemes and present their practical limitations when applied on real world social networks. Next, we present an approach called Sybil Tolerance that bounds the impact an attacker can gain from using multiple identities; (2) Leveraging activity history of identities: We present two approaches, one that applies anomaly detection on user social behavior to detect individual misbehaving identities, and a second approach called Stamper that focuses on detecting a group of Sybil identities. We show that both approaches in this category raise the bar for defense against adaptive attackers.Die steigende Popularität sozialer Medien führt zu umfangreichen Missbrauch mit negativen Folgen für die nachhaltige Funktionalität und verringerter Qualität des Services. Der Missbrauch wird maßgeblich durch die Nutzung schwacher Identifikationsverfahren, die eine einfache Anmeldung ohne Verifikation durch eine vertrauenswürdige Behörde erlaubt, ermöglicht. Angreifer nutzen diese Umgebung aus und attackieren den Service mit sogenannten Sybil Angriffen, bei denen mehrere gefälschte (Sybil) Identitäten erstellt werden, um einen Vorteil durch die gemeinsamen Privilegien der Identitäten zu erhalten und den Service zu missbrauchen. Diese Doktorarbeit zeigt Techniken zur Verhinderung von Missbrauch sozialer Medien, in dem Verteidigungsmechanismen konstruiert und implementiert werden, die sowohl robust als auch praktikabel sind. Zwei Verteidigungsstrategien werden vorgestellt: (1) Unter Ausnutzung des sozialen Netzwerks: Wir analysieren zuerst existierende soziale Netzwerk-basierende Sybil Erkennungsmechanismen und zeigen deren praktische Anwendungsgrenzen auf bei der Anwendung auf soziale Netzwerke aus der echten Welt. Im Anschluss zeigen wir den Ansatz der sogenannten Sybil Toleranz, welcher die Folgen eines Angriffs mit mehreren Identitäten einschränkt. (2) Unter Ausnutzung des Aktivitätsverlaufs von Identitäten: Wir präsentieren zwei Ansätze, einen anwendbar für die Erkennung von Unregelmäßigkeiten in dem sozialen Verhalten eines Benutzers zur Erkennung unanständiger Benutzer und ein weiterer Ansatz namens Stamper, dessen Fokus die Erkennung von Gruppen bestehend aus Sybil Identitäten ist. Beide gezeigten Ansätze erschweren adaptive Angriffe und verbessern existierende Verteidigungsmechanismen

Towards trustworthy social computing systems

The rising popularity of social computing systems has managed to attract rampant forms of service abuse that negatively affects the sustainability of these systems and degrades the quality of service experienced by their users. The main factor that enables service abuse is the weak identity infrastructure used by most sites, where identities are easy to create with no verification by a trusted authority. Attackers are exploiting this infrastructure to launch Sybil attacks, where they create multiple fake (Sybil) identities to take advantage of the combined privileges associated with the identities to abuse the system. In this thesis, we present techniques to mitigate service abuse by designing and building defense schemes that are robust and practical. We use two broad defense strategies: (1) Leveraging the social network: We first analyze existing social network-based Sybil detection schemes and present their practical limitations when applied on real world social networks. Next, we present an approach called Sybil Tolerance that bounds the impact an attacker can gain from using multiple identities; (2) Leveraging activity history of identities: We present two approaches, one that applies anomaly detection on user social behavior to detect individual misbehaving identities, and a second approach called Stamper that focuses on detecting a group of Sybil identities. We show that both approaches in this category raise the bar for defense against adaptive attackers.Die steigende Popularität sozialer Medien führt zu umfangreichen Missbrauch mit negativen Folgen für die nachhaltige Funktionalität und verringerter Qualität des Services. Der Missbrauch wird maßgeblich durch die Nutzung schwacher Identifikationsverfahren, die eine einfache Anmeldung ohne Verifikation durch eine vertrauenswürdige Behörde erlaubt, ermöglicht. Angreifer nutzen diese Umgebung aus und attackieren den Service mit sogenannten Sybil Angriffen, bei denen mehrere gefälschte (Sybil) Identitäten erstellt werden, um einen Vorteil durch die gemeinsamen Privilegien der Identitäten zu erhalten und den Service zu missbrauchen. Diese Doktorarbeit zeigt Techniken zur Verhinderung von Missbrauch sozialer Medien, in dem Verteidigungsmechanismen konstruiert und implementiert werden, die sowohl robust als auch praktikabel sind. Zwei Verteidigungsstrategien werden vorgestellt: (1) Unter Ausnutzung des sozialen Netzwerks: Wir analysieren zuerst existierende soziale Netzwerk-basierende Sybil Erkennungsmechanismen und zeigen deren praktische Anwendungsgrenzen auf bei der Anwendung auf soziale Netzwerke aus der echten Welt. Im Anschluss zeigen wir den Ansatz der sogenannten Sybil Toleranz, welcher die Folgen eines Angriffs mit mehreren Identitäten einschränkt. (2) Unter Ausnutzung des Aktivitätsverlaufs von Identitäten: Wir präsentieren zwei Ansätze, einen anwendbar für die Erkennung von Unregelmäßigkeiten in dem sozialen Verhalten eines Benutzers zur Erkennung unanständiger Benutzer und ein weiterer Ansatz namens Stamper, dessen Fokus die Erkennung von Gruppen bestehend aus Sybil Identitäten ist. Beide gezeigten Ansätze erschweren adaptive Angriffe und verbessern existierende Verteidigungsmechanismen

5th International Conference on Advanced Research Methods and Analytics (CARMA 2023)

Research methods in economics and social sciences are evolving with the increasing availability of Internet and Big Data sources of information. As these sources, methods, and applications become more interdisciplinary, the 5th International Conference on Advanced Research Methods and Analytics (CARMA) is a forum for researchers and practitioners to exchange ideas and advances on how emerging research methods and sources are applied to different fields of social sciences as well as to discuss current and future challenges.Martínez Torres, MDR.; Toral Marín, S. (2023). 5th International Conference on Advanced Research Methods and Analytics (CARMA 2023). Editorial Universitat Politècnica de València. https://doi.org/10.4995/CARMA2023.2023.1700

A deep learning approach for intrusion detection in Internet of Things using bi-directional long short-term memory recurrent neural network

Internet-of-Things connects every ‘thing’ with the Internet and allows these ‘things’ to communicate with each other. IoT comprises of innumerous interconnected devices of diverse complexities and trends. This fundamental nature of IoT structure intensifies the amount of attack targets which might affect the sustainable growth of IoT. Thus, security issues become a crucial factor to be addressed. A novel deep learning approach have been proposed in this thesis, for performing real-time detections of security threats in IoT systems using the Bi-directional Long Short-Term Memory Recurrent Neural Network (BLSTM RNN). The proposed approach have been implemented through Google TensorFlow implementation framework and Python programming language. To train and test the proposed approach, UNSW-NB15 dataset has been employed, which is the most up-to-date benchmark dataset with sequential samples and contemporary attack patterns. This thesis work employs binary classification of attack and normal patterns. The experimental result demonstrates the proficiency of the introduced model with respect to recall, precision, FAR and f-1 score. The model attains over 97% detection accuracy. The test result demonstrates that BLSTM RNN is profoundly effective for building highly efficient model for intrusion detection and offers a novel research methodology