Web Acceptance and Usage Model: A Comparison between Goal-directed and Experiential Web Users

In this paper we analyse the Web acceptance and usage between goal-directed users and experiential users, incorporating intrinsic motives to improve the particular and explanatory TAM value –traditionally related to extrinsic motives-. A field study was conducted to validate measures used to operationalize model variables and to test the hypothesised network of relationships. The data analysis method used was Partial Least Squares (PLS).The empirical results provided strong support for the hypotheses, highlighting the roles of flow, ease of use and usefulness in determining the actual use of the Web among experiential and goal-directed users. In contrast with previous research that suggests that flow would be more likely to occur during experiential activities than goal-directed activities, we found clear evidence of flow for goal-directed activities. In particular the study findings indicate that flow might play a powerfulrole in determining the attitude towards usage,intention to useand, in turn,actual Web use among experiential and goal-directed users

Attitudinal Explanation On Virtual Shopping Intention

Virtual stores provide great efficiency in the retail value chain, and their existence has tremendously paved the way for electronic commerce. Understanding the intention of consumers to shop online in attitudinal perspective will provide important contribution to the area of e-commerce. This research proposes Task Technology Fit, Perceived Ease of Use, and Perceived Usefulness as the factors that drive consumers’ intention. The results from our survey study of 310 online consumers in Indonesia indicate that user TTF is the determinant for PEoU and PU. Our hierarchical model also reports that PEoU is the mediating effect on the relationship between TTF and Intention. The resulting model explains a large portion of the factors that lead a user’s behavioural intention to use a virtual shop. Keywords: Perceived Usefulness, Perceived Ease of Use, Task Technology Fit, Virtual Shoppin

Determinants Of Jobs Seekers’ Intention In Using E-Recruitments: Insight From Indonesia

In a digital world, job seekers prefer to use e-recruitment in looking for a vacancy. Thus, the explanation of the determinants of their attitude in using this technology is left unobserved. This article reports the result of a survey study on how users utilize e-recruitment to search for works. Three hundred eighty-five just-graduated undergraduate students answered questions regarding their intention of using the e-recruitment under Technology Acceptance Model. We propose Perceived Usefulness, Perceived Ease of Use, and Perceived of Enjoyment as the determinants of the job seekers intention. Results showed that those three variables influence the decision making of job seekers. We found also Perceived Usefulness is the mediating effect for jobs seekers in easy-to-use and enjoy feeling. This article provides evidence that e-recruitment has to be friendly user and fun to use to attract job seekers intention. Keywords: E-Recruitment, Perceived Usefulness, Perceived Ease of Use, Perceived of Enjoyment, Job Seeker

Self service technology : an overview of existing research

The purpose of this working paper is twofold. First the paper presents a review of the literature on self service technology (SST). The review categorizes the literature based on dependent variables studied in existing research. The review finds that most of the studies have focused on antecedents of attitude/intention/usage of SST, satisfaction with SST, and loyalty to SST. Also, the antecedents to each of the three main dependent variables are systemized in the review. The review shows that existing literature on SST hardly include moderating variables in the models tested. None of the articles aiming to explain loyalty to SST have included potential moderating effects in the models tested. The paper also gives an overview of potential dimensions for categorization of SST. Only a few of the articles reviewed gives insight into such dimensions. Given the limited focus on dimensions for categorization of self service technologies, the second purpose was to study how various channels vary along more general channel dimensions. A brief review of such dimensions is reported, and an exploratory study among students at Norwegian School of Economics and Business Administration (NHH) is conducted illustrating how 11 channels are perceived along 16 dimensions. The results show significant differences between the channels in how they are perceived along all of the 16 dimensions studied. Finally, based on the review and the exploratory study conducted, some directions for future research are suggested

Learners’ continuance participation intention of collaborative group project in virtual learning environment: an extended TAM perspective

The aim of this study is to explore learners’ intention to return to the electronic environment through the use of wikipages. The survey is based on students’ participation in a collaborative group project over a one semester course on business information systems. A research model based on the extended Technology Acceptance Model (TAM) has been proposed to investigate what factors will influence learners’ continuance participation in the electronic learning environment. 75% of students returned the questionnaire and the data analysis results based on the extended TAM Shows that the learners’ intention to return to the electronic learning environment was highly associated with their attitude towards the electronic learning tool and the affection associated with the tool

Message and Medium: The Role of Social and Individual Factors in Using Computer Mediated Communications

The proliferation of computers and technology has resulted in increased use of computer mediated communications. However, the effective use of technology like bulletin boards and e-mail based communications can only be obtained if we understand how to enhance employee usage. Although human-computer interface has been a topic of considerable studies, most research has been done with students and under controlled conditions. In addition, field research has been limited in its inclusion of both social and individual factors that affect usage. In order to expand this research we report the results of a longitudinal study conducted within an entrepreneurial software company that used an innovative bulletin-board communication system. Our study uses employee survey data to measure social and individual factors that encompass attitudes toward the computer system. In addition, we obtained actual employee usage (copies of all postings to the bulletin board system) for the 12-month period of time following our survey. In addition to reporting the results of our study, we discuss implications of this work for other forms of computer mediated communications

Modeling inertia causatives:validating in the password manager adoption context

Cyber criminals are benefiting from the fact that people do not take the required precautions to protect their devices and communications. It is the equivalent of leaving their home’s front door unlocked and unguarded, something no one would do. Many efforts are made by governments and other bodies to raise awareness, but this often seems to fall on deaf ears. People seem to resist changing their existing cyber security practices: they demonstrate inertia. Here, we propose a model and instrument for investigating the factors that contribute towards this phenomenon

Testing the Technology Acceptance Model 3 (TAM 3) with the Inclusion of Change Fatigue and Overload, in the Context of Faculty from Seventh-day Adventist Universities: A Revised Model

Problem. In recent years, the use of technology in institutions of higher learning has grown significantly. The use of Learning Management Systems (LMSs) is central to this growth. LMSs assist in the ease, consistency, and effectiveness of delivering instruction to students. The challenges involved in implementing an LMS, and the time pressures placed on faculty make decisions concerning LMSs particularly crucial. Since the goal of administration is to encourage adoption and optimal usage of the LMS by as many faculty members as possible, the focus of this study is the dynamic of factors that predict usage of Learning Management Systems. Method. Two hundred randomly selected faculty members responded to a 40-item SurveyMonkey questionnaire based on the TAM 3 variables plus Change Fatigue, Overload, and demographics. This questionnaire evaluated factors that influence their use of the LMS employed by their university. Correlations, regressions, and path analysis were employed to test critical links between key variables in the model. Results. Analysis found substantial differences from links in the TAM 3 model. Specifically, factors including Subjective Norm, Image, Computer Self-Efficacy, Computer Anxiety, Computer Playfulness, Perceived Enjoyment, Objective Usability, and Experience did not significantly impact the present model. The consistent dynamic on all of these variables is that with greater fluency, more extensive use of computers, and the effect of digital wisdom, each of these factors fades in importance. Whereas Overload did not impact the model, Change Fatigue was a significant predictor of lower LMS usage. A more parsimonious revised model of factors that reflect these changes was constructed. Conclusions. The proposed design appears to be a simpler and more streamlined model for use by administrators in understanding the factors that lead to effective and increased use of Learning Management Systems. The core elements of the TAM 3 remain intact. This suggests that administrators should pay close attention to perceived usefulness of the LMS, perceived ease of use, voluntariness, and change fatigue in selecting and implementing any new system and in seeking to increase adoption of the current system

The Impact of Trust on Acceptance of Online Banking

Major benefits of Online Banking include for banks cost savings, and for customers convenience. Nevertheless, many people perceive Internet banking as risky. This paper introduces a tentative conceptual framework. Trust will be integrated into the Technology Acceptance Model – TAM - (Davis, 1989). Recent research showed that Trust has a striking influence on user willingness to engage in online exchanges of money and personal sensitive information. Detailed literature about Online Banking and Trust is provided. TAM is discussed in depth; external variables that are suitable for the Online Banking context is suggested. In addition the theoretical justification for the conceptual framework integration is discussed. Finally managerial implications and recommendations for Online Banking acceptance are suggested