827 research outputs found

    Exposure diversity as a design principle for recommender systems

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    Personalized recommendations in search engines, social media and also in more traditional media increasingly raise concerns over potentially negative consequences for diversity and the quality of public discourse. The algorithmic filtering and adaption of online content to personal preferences and interests is often associated with a decrease in the diversity of information to which users are exposed. Notwithstanding the question of whether these claims are correct or not, this article discusses whether and how recommendations can also be designed to stimulate more diverse exposure to information and to break potential ‘filter bubbles’ rather than create them. Combining insights from democratic theory, computer science and law, the article makes suggestions for design principles and explores the potential and possible limits of ‘diversity sensitive design’.Peer reviewe

    Collaborative-demographic hybrid for financial: product recommendation

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    Internship Report presented as the partial requirement for obtaining a Master's degree in Data Science and Advanced AnalyticsDue to the increased availability of mature data mining and analysis technologies supporting CRM processes, several financial institutions are striving to leverage customer data and integrate insights regarding customer behaviour, needs, and preferences into their marketing approach. As decision support systems assisting marketing and commercial efforts, Recommender Systems applied to the financial domain have been gaining increased attention. This thesis studies a Collaborative- Demographic Hybrid Recommendation System, applied to the financial services sector, based on real data provided by a Portuguese private commercial bank. This work establishes a framework to support account managers’ advice on which financial product is most suitable for each of the bank’s corporate clients. The recommendation problem is further developed by conducting a performance comparison for both multi-output regression and multiclass classification prediction approaches. Experimental results indicate that multiclass architectures are better suited for the prediction task, outperforming alternative multi-output regression models on the evaluation metrics considered. Withal, multiclass Feed-Forward Neural Networks, combined with Recursive Feature Elimination, is identified as the topperforming algorithm, yielding a 10-fold cross-validated F1 Measure of 83.16%, and achieving corresponding values of Precision and Recall of 84.34%, and 85.29%, respectively. Overall, this study provides important contributions for positioning the bank’s commercial efforts around customers’ future requirements. By allowing for a better understanding of customers’ needs and preferences, the proposed Recommender allows for more personalized and targeted marketing contacts, leading to higher conversion rates, corporate profitability, and customer satisfaction and loyalty

    Recommendation in Enterprise 2.0 Social Media Streams

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    A social media stream allows users to share user-generated content as well as aggregate different external sources into one single stream. In Enterprise 2.0 such social media streams empower co-workers to share their information and to work efficiently and effectively together while replacing email communication. As more users share information it becomes impossible to read the complete stream leading to an information overload. Therefore, it is crucial to provide the users a personalized stream that suggests important and unread messages. The main characteristic of an Enterprise 2.0 social media stream is that co-workers work together on projects represented by topics: the stream is topic-centered and not user-centered as in public streams such as Facebook or Twitter. A lot of work has been done dealing with recommendation in a stream or for news recommendation. However, none of the current research approaches deal with the characteristics of an Enterprise 2.0 social media stream to recommend messages. The existing systems described in the research mainly deal with news recommendation for public streams and lack the applicability for Enterprise 2.0 social media streams. In this thesis a recommender concept is developed that allows the recommendation of messages in an Enterprise 2.0 social media stream. The basic idea is to extract features from a new message and use those features to compute a relevance score for a user. Additionally, those features are used to learn a user model and then use the user model for scoring new messages. This idea works without using explicit user feedback and assures a high user acceptance because no intense rating of messages is necessary. With this idea a content-based and collaborative-based approach is developed. To reflect the topic-centered streams a topic-specific user model is introduced which learns a user model independently for each topic. There are constantly new terms that occur in the stream of messages. For improving the quality of the recommendation (by finding more relevant messages) the recommender should be able to handle the new terms. Therefore, an approach is developed which adapts a user model if unknown terms occur by using terms of similar users or topics. Also, a short- and long-term approach is developed which tries to detect short-term interests of users. Only if the interest of a user occurs repeatedly over a certain time span are terms transferred to the long-term user model. The approaches are evaluated against a dataset obtained through an Enterprise 2.0 social media stream application. The evaluation shows the overall applicability of the concept. Specifically the evaluation shows that a topic-specific user model outperforms a global user model and also that adapting the user model according to similar users leads to an increase in the quality of the recommendation. Interestingly, the collaborative-based approach cannot reach the quality of the content-based approach
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