281 research outputs found

    Measuring The Influencers In The News Media's Narratives

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    We present the results of a preliminary study to test the hypothesis that it is possible to automatically identify opinions, in the form of conviction narratives, as they emerge in text data, and to measure and monitor how actors in the online news media influence others in the media to adopt similar narratives to their own. Narratives are represented in the form of sentiment that online news sources express about various topics. Our results suggest that there is evidence of specific news sources acting as opinion leaders, determining the narratives that others in the online media adopt

    Media Role in Promoting Values & Meditation for Sustainable Development: An Overview

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    This research paper aims to provide an overview of the role of media in promoting values and meditation for sustainable development. Sustainable development requires a shift in individual and collective values and a deeper understanding of interconnectedness and mindfulness. As a powerful communication tool, the media can play a crucial role in disseminating information, shaping public opinion, and fostering positive behavioral changes. Meditation practices can enhance mindfulness and values-based decision-making, contributing to sustainable development efforts. This paper explores the potential of media and meditation as complementary approaches to promoting sustainable development values and practices

    The Narrative, Discourse and Terminology of the Western Balkans Online Media Reporting on the Russia-Ukraine War

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    Reporting by various media on armed conflicts produce news about the events from both the frontlines and the country a war takes place. Given that reporting from war zones has changed and that many media outlets do not even send their journalists to cover the fighting on the ground but opt for citing news agencies, the social media, or the local media, we bear out that reporting from the Russian-Ukraine war constitutes a mixed journalism between that of war and peace. The narrative, discourse, and terminology used by the Western Balkans online media in Albanian, Serbian, and Macedonian, differ depending on the language and the country that the certain media operate. The content provided in the body of articles is less striking than of what appears in the headlines of the same news items, meaning that online media tend to prioritize sensationalism and that the reporting strategy in essence reduces the quality of the media narrative and discourse. The results of our research highlight the importance of telling between different types of conflict frames omnipresent in the online media reporting contexts

    Reconsidering Pre-Indictment Publicity: Racialized Crime News, Grand Juries and Tamir Rice

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    This Article examines pre-indictment publicity or, more accurately, grand jury subject-matter relevant media publicity. It examines the Rice shooting and Loehmann-Garmback grand jury process to determine, from a legal and policy perspective, what should be done to safeguard the integrity of the grand jury process in which police officers are investigatory targets for alleget use of lethal force, when the controversy is racially-charged, and where the media demonstrates pro-law enforcement and anti-minority bias

    The Social Media Machines: An Investigation of the Effect of Trust Moderated by Disinformation on Users’ Decision-Making Process

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    Social media networking sites (SMNS) have become a popular communications medium where users share information, knowledge, and persuasion. In less than two decades, social media\u27s (SM) dominance as a communication medium can\u27t be disputed, for good or evil. Combined with the newly found immediacy and pervasiveness, these SM applications\u27 persuasive power are useful weapons for organizations, angry customers, employees, actors, and activists bent on attacking or hacking other individuals, institutions, or systems. Consequently, SM has become the preferred default mechanism of news sources; however, users are unsure if the information gathered is true or false. According to the literature, SMNS generates large amounts of fake news or disinformation. The rapid proliferation of disinformation, information disseminated with the intent to harm, through SMNS has dramatically influenced and reduced people\u27s trust in the story and hints at hand. Disinformation has caused data breaches and many injured individuals and organizations, resulting in a lack of confidence in SMNS. While irrefutable that SMNS has become the new news outlet, trust remains the foundation of all communication. Since SM has changed the communication process, it is perceived as the most dangerous information dissemination vehicle known to society. Unfortunately, no one is safe from its lethality. Users must approach their usage with extreme care by understanding the technical capabilities and increasing their competence in detecting disinformation campaigns\u27 powerful influence. The continuous spread of disinformation has caused the credibility and trust of behemoths like Facebook, Twitter, and Instagram, to be significantly affected. Since trust is an essential factor in SMNS, mistrust hinders users\u27 abilities to make informed decisions. Research suggests that people make decisions based on the available information; therefore, it can be deduced that the decision-making process of SMNS users has been forever altered. Consequently, monitoring the spread of disinformation has become a front-burner priority for the government and society. By examining the effect of trust moderated by disinformation, this study aimed to investigate the factors that affect SMNS users\u27 decision-making behaviors. Factors influencing trust were also examined using the Conformity Group Norm Theory (CGNT) and Self Concept Theory (SCT). A theoretical model was created, and there were seven constructs; decision-making (DM), trust (TR), and the trust influencing factors: identification (ID), compliance (CP), internalization (IN), agency (AG), and community (CM). The theoretical model tested was based on the linear directional relationship of trust and decision making moderated by disinformation. This research tested three social media networking sites, Facebook, Twitter, and Instagram, with disinformation empirically. This quantitative study employed a role-play scenario web survey methodology and adopted a two-step Pearson r correlation coefficient procedure for data analysis. Before collecting data, an expert panel reviewed, and pilot tested the survey. The expert review recommended changes to the wording, length, and formatting of the instrument, allowing the pilot test to be easily tested by participants. The web-based scenario survey was designed with a 5- point Likert scale and distributed to SMNS users through Qualtrics XM to gather data on their decision-making process. The data analysis results revealed the moderating effect of disinformation between trust and the decision-making process of SMNS users. The data supported the conformity group norm theory (CGNT) and self-concept theory (SCT) factors. The results indicated that identification (ID), compliance (CP), internalization (IN), agency (AG), and community (CM) influence trust. Since the spread of disinformation through SMNS has much broader implications for democracy and society as a whole, this research\u27s results contribute to the knowledge of SM users\u27 behavior and decision-making processes. This study also contributes to the IS body of knowledge on social cybersecurity and has implications for practitioners and academics. This study offers a model by integrating behavioral and cognitive theories better to understand the directional relationship of trust and decision-making when exposed to disinformation. The model also identifies essential elements that influence SMNS users\u27 trust and engage them in risky cybersecurity behaviors. Furthermore, this study provides evidence of the need for future US social media governance

    A CONCEPTUAL MODEL TO PROTECT BRAND REPUTATION FACING ” FAKE NEWS”

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    openThis study aims to explore the nature and impact of Fake News on brands and their customers, identify different categories of Fake News, and propose a conceptual model for companies to protect their brand reputation and mitigate the effects of Fake News. The research focuses on the managerial approaches and methodologies that brands can adopt to counter Fake News and safeguard their reputation in the digital era. A comprehensive literature review examines existing studies on Fake News, brand management, and the impact of Fake News on brands and consumers, highlighting the gaps in the literature. The review defines and categorizes Fake News, explores techniques for detecting and mitigating it, and investigates the relationship between Fake News and brand management. The findings reveal a lack of research on the managerial strategies for brands to tackle Fake News effectively. The study emphasizes the importance of developing proactive measures to detect and counter Fake News, as well as building resilience against Fake News attacks. By addressing these gaps, the study aims to contribute to the development of effective strategies for brands to navigate the challenges posed by Fake News in the digital media landscape.This study aims to explore the nature and impact of Fake News on brands and their customers, identify different categories of Fake News, and propose a conceptual model for companies to protect their brand reputation and mitigate the effects of Fake News. The research focuses on the managerial approaches and methodologies that brands can adopt to counter Fake News and safeguard their reputation in the digital era. A comprehensive literature review examines existing studies on Fake News, brand management, and the impact of Fake News on brands and consumers, highlighting the gaps in the literature. The review defines and categorizes Fake News, explores techniques for detecting and mitigating it, and investigates the relationship between Fake News and brand management. The findings reveal a lack of research on the managerial strategies for brands to tackle Fake News effectively. The study emphasizes the importance of developing proactive measures to detect and counter Fake News, as well as building resilience against Fake News attacks. By addressing these gaps, the study aims to contribute to the development of effective strategies for brands to navigate the challenges posed by Fake News in the digital media landscape

    The Power of Owning Your Narrative and Understanding the Impact Narrative has on Societal Views Through Media Perception

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    The purpose of this study is to understand Black narrative within media communication, particularly how media’s narrative and cultural viewpoints affect society’s perception of the BIPOC culture and perspective. To understand the feelings and effects of false narratives and false ideology on the community, the researcher conducted in-depth interviews and panel interviews with 10 members of the BIPOC community during the months of November and December 2021. The results sho

    TikTok Videos as a Platform for Political Education among Overseas Filipino Workers in Qatar

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    This thesis examined the use of TikTok videos as a platform for political education among overseas Filipino voters in Qatar during the May 2022 elections. With the increasing popularity and influence of social media in political discourse, this study aimed to explore the potential of TikTok as a tool for engaging and informing voters, particularly the overseas Filipino community residing in Qatar. Through an internet survey approach, data was collected from a sample of 1.5% registered voters in Qatar, focusing on their perception and behavioral intention towards using TikTok for political education. The study revealed optimistic perceptions among respondents, highlighting the effectiveness of TikTok's visual and interactive features in disseminating political information. However, the study also acknowledges limitations, including the small sample size and the need for further investigation into specific candidates or political parties. The research emphasizes the need for future studies to examine the influence of TikTok on voting patterns and expand the scope to include a larger sample size and multiple social media platforms

    Entrepreneurs as influencers: the impact of parasocial interactions on communication outcomes

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    Purpose: Drawing on the example of car manufacturer Tesla and its early investor Elon Musk, the purpose of this paper is to explore the connection between the personal communication activities of influential entrepreneurs on social media, the emergence of parasocial interactions (PSIs) and the related communication outcomes for the company. Design/methodology/approach: This paper conducted an online survey, recruiting 207 participants via purposive sampling. Partial least square path modeling and an independent t-test were conducted to test hypotheses. Findings: The results of this paper show that following entrepreneurs' personal social media activities amplifies PSIs, which in turn positively impact the company's communication outcomes. Organization-public relationships and purchase intentions are improved by PSI. Originality/value: To the best of the authors’ knowledge, this is one of the first studies that connects the personal and the organizational level in exploring entrepreneurial marketing. The results show that Elon Musk acts as an influential entrepreneur to effectively promote communication outcomes for Tesla. This paper illuminates the potential of entrepreneurs' personal social media activities to support the success of their ventures

    The impact of influence marketing and social advertising on the consumer conversion rate : the case of Mercadão

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    In an increasingly digital world, social networks are no longer just an important social element for maintaining relationships at the click of a mouse, but have become a source of information, brand communication and attracting new customers. Social media has significantly changed the way companies reach, communicate, and compete in the marketplace, creating a new vision for these platforms. The literature review lead to the conclusion that digital is a way for brands to be closer to their target audiences, and therefore several digital strategies are developed throughout the different stages of contact with the customer to enhance these relationships, and consequently increase the conversion rate, as is the case of Influence Marketing and Social Ads. According to extant studies, influencer marketing is a strategy with low investment cost and great return, which makes companies increasingly interested. However, there is no vast and rich literature that proves that compared to other techniques, such as social ads, this is the most effective for conversion. In this sense, this study aims to deepen the understanding of the impact of influencer campaigns compared to social ads and understand which technique is the most effective. Thus, this study aims to answer two research questions, namely: Does the presence of an influencer make a difference in the conversion rate in a retail campaign? Do Social Ads Marketing campaigns increase the customer conversion rate when compared to Influence Marketing campaigns? For this purpose, an action research was carried out in the company Fonte Online through the Mercadão brand, where the researcher and participant in marketing campaigns used the comparison of data obtained from different campaigns with different investments to try to provide answers to the questions. This dissertation concludes that the common belief about the advantages of using influencers for campaigns that aim for good results in conversion rates with a low investment, needs to be reevaluated by companies. There are other digital strategies, such as social ads, that can eventually achieve the goal of increasing conversion rates in a retail campaign, with a lower investment. The power of digital is changing, but being online is synonymous with existence, so it is critical to be updated and follow the trends and their impacts.Num mundo cada vez mais digital, as redes sociais deixaram de ser apenas um elemento social importante para manter relações à distância de um clique, mas tornaram-se numa fonte de informação, de comunicação de marcas e de atração de novos clientes. As redes sociais mudaram significativamente a forma como as empresas atingem, comunicam e competem no mercado, criando uma nova visão em relação a estas plataformas. A revisão de literatura leva à conclusão de que o digital é uma forma de as marcas estarem mais perto dos seus públicos-alvo. Por isso são desenvolvidas várias estratégias digitais ao longo das diferentes etapas de contacto com o cliente, para potenciar essas relações e consequentemente aumentar a taxa de conversão, como é o caso do Marketing de Influência (ou Influence Marketing) e Social Ads Marketing. Segundo estudos realizados, o marketing de influência é uma estratégia com baixo custo de investimento e com grande retorno, o que faz com que as empresas tenham cada vez mais interesse. No entanto, não há vasta e rica literatura que comprove que comparativamente com outras técnicas, como social ads, esta seja a mais eficaz para conversão. Neste sentido, este trabalho tem como objetivo aprofundar o impacto de campanhas de influência comparativamente a social ads, para perceber em que técnica pode compensar mais investir. Este estudo visa responder a duas questões, nomeadamente: A presença de um influenciador (ou influencer) faz a diferença na taxa de conversão numa campanha de retalho? As campanhas de Social Ads Marketing aumentam a taxa de conversão do cliente, quando comparadas com as campanhas de Influence Marketing? Para responder a estas questões foi realizada uma investigação-ação na empresa Fonte Online através da marca Mercadão, em que a investigadora e participante no lançamento de campanhas de marketing recorreu à comparação de dados obtidos de diferentes campanhas com diferentes investimentos, para tentar dar respostas às questões. Este trabalho conclui que a crença comum nas vantagens do uso de influencers para campanhas que pretendam bons resultados nas taxas de conversão com um baixo investimento, necessita de ser reavaliada por parte das empresas. Existem outras estratégias digitais, como os anúncios patrocinados, que podem eventualmente alcançar mais facilmente o objetivo de aumento da taxa de conversão numa campanha de retalho, com um menor investimento. O poder do digital é dinâmico, mas estar online é sinónimo de existência, por isso é crítico estar atualizado e acompanhar as tendências e os seus impactos
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