Is adaptation of e-advertising the way forward?

E-advertising is a multi-billion dollar industry that has shown exponential growth in the last few years. However, although the number of users accessing the Internet increases, users don’t respond positively to adverts. Adaptive e-advertising may be the key to ensuring effectiveness of the ads reaching their target. Moreover, social networks are good sources of user information and can be used to extract user behaviour and characteristics for presentation of personalized advertising. Here we present a two-sided study based on two questionnaires, one directed to Internet users and the other to businesses. Our study shows that businesses agree that personalized advertising is the best way for the future, to maximize effectiveness and profit. In addition, our results indicate that most Internet users would prefer adaptive advertisements. From this study, we can propose a new design for a system that meets both Internet users’ and businesses’ requirements

Critical Success Factors for Positive User Experience in Hotel Websites: Applying Herzberg's Two Factor Theory for User Experience Modeling

This research presents the development of a critical success factor matrix for increasing positive user experience of hotel websites based upon user ratings. Firstly, a number of critical success factors for web usability have been identified through the initial literature review. Secondly, hotel websites were surveyed in terms of critical success factors identified through the literature review. Thirdly, Herzberg's motivation theory has been applied to the user rating and the critical success factors were categorized into two areas. Finally, the critical success factor matrix has been developed using the two main sets of data.Comment: Journal articl

Context-aware Dynamic Discovery and Configuration of 'Things' in Smart Environments

The Internet of Things (IoT) is a dynamic global information network consisting of Internet-connected objects, such as RFIDs, sensors, actuators, as well as other instruments and smart appliances that are becoming an integral component of the future Internet. Currently, such Internet-connected objects or `things' outnumber both people and computers connected to the Internet and their population is expected to grow to 50 billion in the next 5 to 10 years. To be able to develop IoT applications, such `things' must become dynamically integrated into emerging information networks supported by architecturally scalable and economically feasible Internet service delivery models, such as cloud computing. Achieving such integration through discovery and configuration of `things' is a challenging task. Towards this end, we propose a Context-Aware Dynamic Discovery of {Things} (CADDOT) model. We have developed a tool SmartLink, that is capable of discovering sensors deployed in a particular location despite their heterogeneity. SmartLink helps to establish the direct communication between sensor hardware and cloud-based IoT middleware platforms. We address the challenge of heterogeneity using a plug in architecture. Our prototype tool is developed on an Android platform. Further, we employ the Global Sensor Network (GSN) as the IoT middleware for the proof of concept validation. The significance of the proposed solution is validated using a test-bed that comprises 52 Arduino-based Libelium sensors.Comment: Big Data and Internet of Things: A Roadmap for Smart Environments, Studies in Computational Intelligence book series, Springer Berlin Heidelberg, 201