DancingLines: An Analytical Scheme to Depict Cross-Platform Event Popularity

Nowadays, events usually burst and are propagated online through multiple modern media like social networks and search engines. There exists various research discussing the event dissemination trends on individual medium, while few studies focus on event popularity analysis from a cross-platform perspective. Challenges come from the vast diversity of events and media, limited access to aligned datasets across different media and a great deal of noise in the datasets. In this paper, we design DancingLines, an innovative scheme that captures and quantitatively analyzes event popularity between pairwise text media. It contains two models: TF-SW, a semantic-aware popularity quantification model, based on an integrated weight coefficient leveraging Word2Vec and TextRank; and wDTW-CD, a pairwise event popularity time series alignment model matching different event phases adapted from Dynamic Time Warping. We also propose three metrics to interpret event popularity trends between pairwise social platforms. Experimental results on eighteen real-world event datasets from an influential social network and a popular search engine validate the effectiveness and applicability of our scheme. DancingLines is demonstrated to possess broad application potentials for discovering the knowledge of various aspects related to events and different media

A Linked Open Data Approach for Sentiment Lexicon Adaptation

Social media platforms have recently become a gold mine for organisations to monitor their reputation by extracting and analysing the sentiment of the posts generated about them, their markets, and competitors. Among the approaches to analyse sentiment from social media, approaches based on sentiment lexicons (sets of words with associated sentiment scores) have gained popularity since they do not rely on training data, as opposed to Machine Learning approaches. However, sentiment lexicons consider a static sentiment score for each word without taking into consideration the different contexts in which the word is used (e.g, great problem vs. great smile). Additionally, new words constantly emerge from dynamic and rapidly changing social media environments that may not be covered by the lexicons. In this paper we propose a lexicon adaptation approach that makes use of semantic relations extracted from DBpedia to better understand the various contextual scenarios in which words are used. We evaluate our approach on three different Twitter datasets and show that using semantic information to adapt the lexicon improves sentiment computation by 3.7% in average accuracy, and by 2.6% in average F1 measure