286,128 research outputs found

    Identify successful marketing communication strategies that apply to a small hair salon

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    A selected organisation provides hair dressing services and hair products to customers. The aim of this report is to analyse how the small hair salon could improve their marketing communication strategies in order to attract more customers and enhance the relationship between customers and the organisation. The approach to collecting information was to use a questionnaire with 50 participants, to gather primary information and to conduct a secondary research study. The result of this research was to decide that the role of a successful marketing communication strategy is to attract the customer to consume. In order to make the marketing communication strategy successful, it needs to choose a suitable channel that enables it to connect with the customer. New media is an effective channel that can promote the business to the customer and interact with them. New media is also suitable for a small business to use. A recommendation for the organisation is they create their own website page, Facebook page, YouTube video and WeChat group to promote themselves and interact with customers. Those channels are popular in New Zealand, with a high number of active users. Most the organisation customers like to use those channels too, so if the organisation applies those channels to their marketing communication strategy they will be able to attract customers and persuade them to consume more products

    Strategi Pemasaran Produk Murabahah Di Koperasi Serba Usaha Baitul Maal Wattamwil Marhaban Rembang Purbalingga

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    The purpose of this study is to describe the product marketing strategy of Murabahah conducted by KSU BMT Marhaban Purbalingga Rembang. The method used in this research is qualitative method with descriptive approach. This study was conducted in Rembang Marhaban KSU BMT Purbalingga, research carried out for six months, since September 2015 until the month of December 2015. Sources of data used primary data and secondary data obtained through interviews and observations. Informant in this research is the Manager, Marketing and Customer service. Validity of the data using triangulation methods and triangulation of sources. Data analysis technique using an interactive model that consists of data reduction, data presentation and conclusion. Results of this research is the marketing strategy of Murabahah products using the marketing mix (marketing mix) with a model of seven components: 1) Product (product) that is marketed consists of various kinds, there is a fund products and financing products. For products there are product financing Mudaraba financing, Musharaka and Murabaha, but the most in demand by the public is Murabaha financing products. 2) Price (price) are applied, namely by taking profits in accordance with the agreement between BMT and party members. 3) location (place) which is strategically located in the BMT edge of the highway so it is easy to reach by public transport. 4) Promotion (promotion) is applied which is more emphasis on kinship systems and a personalized approach, and information by word of mouth. 5) The person (people), the strategies are giving priority to service excellence and professional. 6) Physical evidence (physical evidence), a performance that seeks to provide satisfaction to the members with optimal service. 7) Process (proses) in the delivery of services refers to the SOP and to provide funding application procedures that are standard requirements, quickly and safely in order to attract members

    A Survey on Growth of E-Commerce Business in India

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    E-commerce is usually associated with buying and selling over the Internet or conducting any transaction involving the transfer of ownership or rights to use goods or services through a computer mediated network. In other words, it is the buying and selling, marketing and servicing, delivery and payment of products, services information over the Internet and other networks. E-commerce has changed the nature of the value propositions that companies now offer to their customers. The convergence of content sites and social networks has resulted in emerging e-commerce business models. The study aims to analyze the growth of e-commerce industry in India. This research explored the usage level of ecommerce technologies, benefits and barriers of e-commerce usage. The methodology used to examine the key elements is done by secondary research

    Strategi Komunikasi Pemasaran @sinarkosmetik_id Melalui Instagram

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    Advances in technology and information that are popular with the community, one of which is social media. Instagram is an online sales medium in marketing a product. Online marketing is used as a means of communication between the production of goods, services and consumers. Promotions carried out by online shop owners aim to provide information about products and explain to buyers about the benefits of the products being sold. This research discusses the @sinarkosmetik_id marketing communication strategy through Instagram. In research using qualitative methods through a descriptive approach. Obtain primary data through in-depth interviews with Instagram users as well as Instagram followers @sinarkosmetik_id account. Secondary data was obtained through literature studies from relevant and valid journals, books, websites, as well as observing the social media Instagram account @sinarkosmetik_id which is used for promotion. The focus of this study is to analyze data using the promotion mix with the mix namely advertising, sales promotion, personal selling, public relations and publicity, as well as direct marketing where the Instagram account @sinarkosmetik_id is a marketing communication medium. As a result, the Instagram account @sinarkosmetik_id has implemented promotion mix analysis where Instagram features are used in carrying out marketing communications

    Beef Cattle Production Systems, Marketing and Constraints in Ethiopia

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    This review studies the beef cattle production systems, marketing and constraints with the aim of delivering summarized and the most important information for the producers. The agricultural  sector  plays  an  important  role  in  the  overall  development  of  the  economy  of Ethiopia.  The  sector plays a major role in the national economy and it is the  source  of  income  and  employment  for  the  rural  population. The annual contribution of ruminants to meat production in Ethiopia is estimated at over 3.2 million tones, representing over 72% of the total meat production. Cattle meat accounts for over 70% of the total red meat production and over 50% of the total meat output in Sub-Saharan Africa. Currently in Ethiopia there are 409,869 beef cattle and last year 69,830 beef cattle were slaughtered for consumption and export purpose. There are different beef cattle production systems in Ethiopia. The most common ones are traditional, by-product based fatting and Hararghe fattening system. In Ethiopia, Farmers that live in rural area sell livestock and livestock products to cover household cash expenses and to purchase crop inputs to their families. Live animals are marketed through traditional marketing routes developed over the years which were based on visual assumption on body condition of animals. Livestock pass from primary markets (collection centers) to secondary and tertiary markets to reach the consumer. Cross-border exports are also common in the southeastern, southern and northwestern parts of the country. Marketing of livestock products such as milk, meat, butter, egg, hide and skin is also important to households. In Ethiopia the existing livestock and their products marketing system are generally under developed. The low level of facilities is not conducive to efficient marketing. Transportation is on-hoof, which leads to considerable weight loss of animals as well as physical injuries and health. Trucking is very limited and used only during holidays and festivals to move finished cattle and small stock to city centers and exportable animals to ports. The major bottleneck for beef cattle production in Ethiopian farmers was feed shortage, diseases and parasites, drought, shortage of grazing land, market access, veterinary services, extension services and other infrastructure. Depending on this review; producers improve beef production system through improved feeding and health management systems, producer connect their production system with market orientation and also farmer make their beef production by using young cattle to get high income from the customer. Keywords: beef cattle, marketing, production, constraints, Ethiopi

    Mobile Value Added Services: A Business Growth Opportunity for Women Entrepreneurs

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    Examines the potential for mobile value-added services adoption by women entrepreneurs in Egypt, Nigeria, and Indonesia in expanding their micro businesses; challenges, such as access to digital channels; and the need for services tailored to women

    Developing Strategic Marketing Plan

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    This publication is first in a series targeted for Coordinators and Managers within Benefits Planning, Assistance and Outreach Programs concerned with developing continuous quality improvement approaches. This early publication focuses on understanding strategies for market position, strategic planning and provides a tool for conducting an organizational self-assessment along with a stakeholder analysi

    Environmental and Public Health Issues of Animal Food Products Delivery System in Imo State, Nigeria

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    Information on livestock movement, animal food products processing facilities, meat inspection methods, official meat inspection records and distribution and marketing systems for processed products in Imo state, Nigeria needed for policy development interventions in the sector are not fully understood. The primary data generated with the aid of personal interviews, field observations and secondary data obtained from records accumulated by the department of veterinary services Imo state from 2001 to 2004 were used to investigate the environmental and public health issues of animal food products delivery system in state. Majority of trade animals supplied to the state originated from the northern states of the country and were brought in with trucks by road. Only two veterinary control posts served the whole state thus resulting in non-inspection and taxing of a large proportion of trade animals. Official record of trade animals supplied to the state from 2001 to 2004 ranged from 45000 – 144000 for cattle, 23000 – 96000 for goats and 11000 – 72000 for sheep per annum, with supplies increasing steadily across the years. Official slaughter points in the state were principally low-grade quality slaughter premises consisting of a thin concrete slab. Meat handling was very unhygienic with carcasses dressed beside refuse heaps of over 2 years standing. Carcasses were dragged on the ground and transported in taxi boots and open trucks. Meat inspection at these points was not thorough because of stiff resistance of butchers to carcass condemnation. Official meat inspection records for the state from 2001 to 2004 revealed that overall totals of 159,000 cattle, 101,000 goats and 67,000 sheep were slaughtered. This accounted for about 56, 57 and 57% shortfall of cattle, goat and sheep respectively supplied to the state and represents the volume of un-inspected animals during the study period. Fascioliasis and tuberculosis were the most common infections encountered in cattle and recorded percentage occurrences of 16.7 and 7.5 respectively, whereas mastitis was common in goats and sheep at percentage occurrences of 5.8 and 5.0 respectively. Overall prevalence rates of 4.4, 8.0, 3.2, 3.3 and 1.5% were recorded for tuberculosis, fascioliasis, streptotricosis, mastitis and worms respectively. Animal food products delivery in Imo state needs to be improved upon in order to safeguarded the health of consumer

    A proposed marketing strategy for GO2HK.COM

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    Within these few years, the Internet becomes popular in the world. There are many well-known websites, such as the eBay, Amazon and Yahoo, etc.. In foreign countries, Web auction is very famous for the Internet users in foreign countries, while it is a new kind of electronic business in Hong Kong. The trend of web auction has penetrated into Hong Kong in this few years, but it is still at a growth stage of the industry life cycle. Web auction seems to be a new type of business in electronic commerce, thus it can attract the people to participate it in future. The potential market for web auction is quite large. In Hong Kong, there are four major companies that work on the business of web auction. They are the (1) Red-dots, (2) Go2hk, (3) Yahoo and (4) Clubciti. Whereas, go2hk is the smallest company in terms of company size, it is the second in terms of the number of registered users. The industry is growing rapidly and facing a keen competition. Therefore, the company needs to have good marketing mix strategies to establish its brand name. This project aims to purpose an appropriate marketing strategy of GO2HK.COM, which can allow the company to match the consumer needs with marketing strategy. Interviews are conducted and questionnaire surveys are initiated to look into the most preferable strategy for GO2HK. Before doing the questionnaire survey, we have interviewed the company, in order to identify the current marketing mix first. After that, questionnaire surveys are used to access the information about the procedure of non-users, sellers and bidders. Based on the findings, a proposed marketing strategy is recommended for go2hk. To conclude, security is the most critical aspect that both users and non-users are highly concerned

    THE ROLE OF SOCIAL MEDIA IN PROMOTIONOF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs) AND ITS IMPLICATIONS LAW NUMBER 11 OF 2008 CONCERNINGINFORMATION AND ELECTRONIC TRANSACTIONS (UUITE)

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    The application of telematics applications (telecommunication, media and informatics) is one of the keys to support efforts to increase the competitiveness of the national industry. Currently, telematics is very easily accessible by entrepreneurs to improve their business competitiveness, including Micro, Small and Medium Enterprises (MSMEs). MSMEs use telematics services in the form of social media as a marketing tool to inform and offer products/services to consumers. MSME entrepreneurs choose social media for marketing to consumers online because this media is very easily accessible to both MSME actors and the general public. The purpose of this study is to examine the benefits of social media for MSME entrepreneurs and what are the implications for Law Number 11 of 2008 concerning Information and Electronic Transactions (UUITE). The research method uses a qualitative method, namely a descriptive approach to secondary data derived from literature, research journals, books, and websites that access the latest data information related to the use of social media and descriptive by utilizing secondary data derived from various literatures such as books, journals/articles and homepages to access the latest data and information related to the impact of social media in improving MSME business and its relation to the ITE Law. From the results of this study, it can be concluded that the use of social media is proven to increase sales of MSME products/goods and services and the ITE Law basically provides protection, security and data confidentiality during e-commerce transactions while also emphasizing responsibility to entrepreneurs as a result of event of failure in the function (malfunction) in the e-commerce system. Keywords: Micro, Small and Medium Enterprises, Social Media, e-Commerce, Malfunction
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