Promoting your e-Books: Lessons from the UK JISC National e-Book Observatory

Purpose – This paper describes the findings from the qualitative strand of the JISC National e-Book Observatory (2007-2009), relating to the promotion of e-textbooks in UK universities by the library, academics and publishers. A complementary article on the ways in which students and academics locate e-books provided by their library will appear in a future issue. Design/methodology/approach – Following the provision by the JISC of collections of e-textbooks, the project used deep log analysis, benchmark surveys and focus groups to develop a rich picture of library e-collection management and use by students and academics. Focus groups were undertaken with library staff, academics and students; the dialogues were transcribed and analysed using NVivo7 software. Findings – The qualitative studies found that libraries were using a range of promotional tools although these were not always finding their targets. Often libraries had no formal promotion strategy for e-resources. Although little in evidence, the value of academic commitment and promotion was emphasised. Promotion by publishers and aggregators is both to libraries and directly to academic staff. Students felt that they were largely unaware of promotion beyond the presence of e-books in the catalogue, and in some cases stated explicitly that they thought more should be done to promote library e-resources to them. Practical implications – The paper offers pragmatic guidance on promotional methodologies. Originality/value – The project describes the first major, national usage study of e-books in higher education. This paper contributes significantly to the literature in discussing the importance of promoting e-books to students and staff

Index to Library Trends Volume 33

published or submitted for publicatio

Why Your Academic Library Needs a Popular Reading Collection Now More Than Ever

Do popular reading materials belong in college and university libraries? Although some librarians think not, others believe there are compelling reasons for including them. The trend towards user-focused libraries, the importance of attracting patrons to libraries in the age of the Internet, and, most importantly, the need to promote literacy at a time when it has reached its lowest levels are all reasons why academic librarians are reconsidering their ideas about popular reading materials. Librarians who decide to implement a leisure reading collection should consider a number of key issues

University press publishing consortium for Africa : lessons from academic libraries

This paper presents the results of a case study of the policies and practices of six African university presses. Based on the findings, it posits the formation of a consortium of African university presses. It borrows heavily from consortium formation in the library world

Information Outlook, October 2006

Volume 10, Issue 10https://scholarworks.sjsu.edu/sla_io_2006/1009/thumbnail.jp

Effective usage of e-resources

There is large quantity of subscribed e-resources which contain quality rich information in most of the technical institute libraries. In spite of advantages in terms of access and search capabilities, they are underused. Systematic plan has to be in place for their promotion of use. While a good ICT infrastructure is a prerequisite, it alone will not do. Proactive strategies are required and these need to be adopted imaginatively. Access to e-resources need to be made easier for both on campus and off campus users. Training will increase the confidence level of the users. Traditional awareness methods include: Personal visits, orientations, brochures, posters and displays. Newer technologies from the Web 2.0 such as RSS alert service, Blogs, Wikis and Face book make the interaction with the library not only interesting but also add more value

Reading Matters in the Academic Library: Taking the Lead from Public Librarians

With the increasing virtualization of resources, reference service, and instruction, college students have fewer reasons to visit the academic library, a place they believe lacks relevance in their lives. This article explores the idea of revitalizing academic libraries by reconsidering the place of pleasure reading in them. Considerable research has been conducted on reading in the last quarter century. Reading serves a host of essential functions, far more than we have ever guessed. The first part of this paper looks at the social, psychological, moral, emotional, and cognitive role it plays in our lives. The second half examines readers’ advisory services that we can borrow or adapt from public libraries, services that can attract new users, promote lifelong reading, and transform academic libraries to be more community, user, and reader focused

A Survey of Children’s and Young Adult Literature Collections in Academic Libraries of Christian Higher Education

Children’s and young adult literature collections have an important place in an academic library. Most often, these collections go unnoticed by many in academia, who may regard children’s literature as irrelevant to the mission of the academic library. In reality, these important collections support institutional curriculum and include interdisciplinary resources used in many academic departments. Findings are reported of a survey conducted of private Christian colleges and universities regarding their management of children’s and young adult literature collections which seeks to identify current practices and procedures being utilized. Results from the survey highlight use, promotion, and management