4,113 research outputs found

    Do Consumers Want More Nutritional and Health Information on Wine Labels? Insights from the EU and USA

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    The global strategy to reduce the harmful use of alcohol launched in 2010 by the World Health Organization includes, amongst several areas of recommended actions, providing consumer information about, and labelling, alcoholic beverages to indicate alcohol-related harm. Labelling requirements worldwide for alcoholic drinks are currently quite diverse and somewhat limited compared to labelling on food products and on tobacco. In this context, the current paper contributes to the academic and political debate on the inclusion of nutritional and health information on wine labelling, providing some insights into consumer interest in, and preferences for, such information in four core wine-producing and -consuming countries: Italy, France, Spain, and the United States of America. A rating-based conjoint analysis was performed in order to ascertain consumer preferences for different formats of additional information on wine labels, and a segmentation of the sample was performed to determine the existence of homogeneous groups of consumers in relation to the degrees of usefulness attached to the nutritional and health information on wine labels. Our results highlight the interest expressed by European and United States consumers for introducing nutrition and health information on wine labels. However, the results of conjoint analysis show some signi\ufb01cant differences among stated preferences of the information delivery modes in different countries. In addition, segmentation analysis reveal the existence of signi\ufb01cant differences between consumer groups with respect to their interest in receiving additional information on wine labels. These differences are not only linked to the geographic origin of the consumers, or to socio-demographic variables, but are also related to wine consumption habits, attitudes towards nutritional information, and the degree of involvement with wine. This heterogeneity of consumer preferences indicates a need for a careful consideration of wine labelling regulations and merits further investigation in order to identify labelling guidelines in terms of the message content and presentation method to be used

    group project

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    This paper studies the viability of Renova’s internationalization to India. Its initial chapters include an analysis of the country, the Tissue & Hygiene industry and the company, as well as a section dedicated to the entry mode, in which an entry mode framework was created. Based on this tool, it was discovered that Renova should enter in India by direct export. Moreover, from the chapter on marketing strategy it was concluded that Renova should first export toilet paper, facial tissues, and napkins from its Red Label line, pursuing a premium positioning in the market. The products should be distributed first in Mumbai, through More’s retail chain and the wholesalers Metro and Walmart. Finally, despite India’s inherent risks and the industry’s challenges, a financial analysis suggests that this internationalization is viable (NPV = 215.565,66€) and worth to be followed

    Evaluating whether a change in organisational structure would improve its competitive advantage

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    The purpose of this research is to study and analyse the internal and external structure of Ultimate Clean ltd, where I do work. We have put concentration on background of the company in the starting. This information is followed by aim and scope of research, which shows that what is the research question and what is scope of our research. After that Literature review is elaborated under five main subheadings. These subheading gives us deep information about the literature of organisation structure, competitive advantage. After that, Organisational context with internal and external analyse of the company is given which highlight the strengths, weaknesses, threats and opportunities of the company. Some external factors like political, economic, social and legal, are also discussed in this report. Then some information is given for method of research that why we use it, where and when it is used. Some limitations are also discussed in this report of method. After this, result section comes. In this section, we discussed deeply about the answers of customers, employees and employer. We prepare a discussion of the result and conclude it wisely. In the end, some recommendations are also given to improve organisational structure of Ultimate Clean ltd. We suggest a new structure for the organisation to develop within company to have a good competitive advantage in market place. A big list of references is also given in the end of this report

    The Need for Market Segmentation in Buy-Till-You-Defect Models

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    Buy-till-you-defect [BTYD] models are built for companies operating in a non- contractual setting to predict customers’ transaction frequency, amount and timing as well as customer lifetime. These models tend to perform well, although they often predict unrealistically long lifetimes for a substantial fraction of the customer base. This obvious lack of face validity limits the adoption of these models by practitioners. Moreover, it highlights a flaw in these models. Based on a simulation study and an empirical analysis of different datasets, we argue that such long lifetime predictions can result from the existence of multiple segments in the customer base. In most cases there are at least two segments: one consisting of customers who purchase the service or product only a few times and the other of those who are frequent purchasers. Customer heterogeneity modeling in the current BTYD models is insufficient to account for such segments, thereby producing unrealistic lifetime predictions. We present an extension over the current BTYD models to address the extreme lifetime prediction issue where we allow for segments within the customer base. More specifically, we consider a mixture of log-normals distribution to capture the heterogeneity across customers. Our model can be seen as a variant of the hierarchical Bayes [HB] Pareto/NBD model. In addition, the proposed model allows us to relate segment membership as well as within segment customer heterogeneity to selected customer characteristics. Our model, therefore, also increases the explanatory power of BTYD models to a great extent. We are now able to evaluate the impact of customers’ characteristics on the membership probabilities of different segments. This allows, for example, one to a-priori predict which customers are likely to become frequent purchasers. The proposed model is compared against the benchmark Pareto/NBD model (Schmittlein, Morrison, and Colombo 1987) and its HB extension (Abe 2009) on simulated datasets as well as on a real dataset from a large grocery e-retailer in a Western European country. Our BTYD model indeed provides a useful customer segmentation that allows managers to draw conclusions on how customers’ purchase and defection behavior are associated with their shopping characteristics such as basket size and the delivery fee paid

    Alter ego, state of the art on user profiling: an overview of the most relevant organisational and behavioural aspects regarding User Profiling.

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    This report gives an overview of the most relevant organisational and\ud behavioural aspects regarding user profiling. It discusses not only the\ud most important aims of user profiling from both an organisation’s as\ud well as a user’s perspective, it will also discuss organisational motives\ud and barriers for user profiling and the most important conditions for\ud the success of user profiling. Finally recommendations are made and\ud suggestions for further research are given

    Portugal: Undiscovered destination for tourists from GCC countries

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    This report results from a three months’ internship in DMC – the incoming department at INATEL foundation in Lisbon, Portugal. The main objective of this internship was to assess the Gulf Cooperation Council (GCC) countries as a tourism source market for Portugal and specifically for INATEL, and to develop a marketing strategy to address the eventual marketing opportunity. The study was comprised of four stages. At the first stage, a characterization of GCC states concerning its geography, policies, economy, languages, culture and religion, was done. At the second stage the GCC outbound tourism market was characterized, namely tourist’s motivations to travel, and the GCC’s traveller profile was elaborated based on the main tourism destinations, sources of information, booking behaviour, spending behaviour, eating habits, preferred travel seasons, and accommodation and transportation preferences. At the third stage, the ten strategic touristic products of Portugal were described according to the national strategic tourism plan of Portugal (PENT), specifically in what refers to its adequacy for the GCC source market. Based in the information collected at the previous stages, at the fourth stage, a marketing strategy for INATEL Turismo was developed targeting the GCC countries. The conclusion of this work done during the internship was that the studied market is a viable opportunity for the Portuguese tourism industry and for INATEL Turismo in particular, as long as the marketing strategy is well suited considering the specificities of GCC societies.Este relatório resulta de um estágio de três meses no departamento de DMC na Fundação INATEL em Lisboa, Portugal. O principal objetivo deste estágio era o de avaliar o potencial dos países do Conselho de Cooperação do Golfo (GCC) como um mercado emissor turístico para Portugal e para a INATEL em particular, e desenvolver uma estratégia de marketing para tirar partido da eventual oportunidade associada a este mercado. O estudo compreendeu quatro etapas. Na primeira etapa, foi realizada uma caracterização dos estados do GCC em relação à sua geografia, políticas, economia, idiomas, cultura e religião. Na segunda etapa, caracterizou-se o mercado emissor turístico GCC, no que respeita às motivações do turista para viajar, e o perfil do viajante do GCC foi elaborado com base nos principais destinos turísticos escolhidos, as fontes de informação utilizadas, o comportamento de reserva, o comportamento de compra, os hábitos alimentares, as épocas preferidas de viagem e as preferências em termos de alojamento e transporte. Na terceira etapa, descreveram-se os dez produtos turísticos estratégicos de Portugal de acordo com o Plano Estratégico Nacional do Turismo de Portugal (PENT), especificamente no que se refere à sua adequação ao mercado emissor GCC. Com base na informação recolhida nas etapas anteriores, na quarta etapa, foi desenvolvida uma estratégia de marketing para o INATEL Turismo orientada para os países do GCC. A conclusão do trabalho realizado durante o estágio é que o mercado estudado constitui uma oportunidade viável para a indústria do turismo portuguesa e para o INATEL Turismo em particular, desde que a estratégia de marketing seja adaptada às especificidades das sociedades dos países do GCC

    How can Modelo Continente Hipermercado, S.A. conquer the Millennial generation?

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    Continente Modelo S.A. has been the leading retailer in Portugal for several years, due to its ability to successfully engage consumers. As the approach of just trying to influence consumers’ habits was no longer effective, Continente changed its focus in 2011, to a customer-centric one, taking on a prompt and effective response to their wishes as its main objective. However, a different challenge emerged, a new generation of consumers with different values, views, beliefs and lifestyles than the previous ones. Commonly known as Millennials, this generation is permanently connected through several social media platforms due to the digital world they were born in, turning them into trend setters and the most ever informed generation, posing a new challenge for companies as traditional advertising is no longer as effective. Millennials are important for Continente as they are aged from 18 to 34, and in Portugal, on average, young adults move out from their parents’ houses at 29 years old, making them “the” new target customer. Being such a unique type of consumer, marketing strategies needs to be improved in order to engage them. This case study presents an overview of Continente’s current strategy, as well as a brief analysis of the competitive environment, and of the characteristics of Millennials plus their impact on the retailing industry, finally presenting possible and viable solutions in order to conquer this new generation.Continente Modelo S.A. é o líder de mercado em Portugal há vários anos, devido à sua capacidade de satisfazer as necessidades dos consumidores com sucesso. Como a abordagem de apenas tentar influenciar os hábitos dos consumidores estava a perder a sua eficácia, o Continente mudou o seu foco em 2011, centrando-o no cliente, assumindo como principal objetivo uma resposta rápida e eficaz aos seus desejos. Contudo, surgiu um novo desafio, uma nova geração de consumidores com valores, opiniões, crenças e estilos de vida diferentes dos anteriores. Conhecidos como Millennials, esta geração está permanentemente conectada através de várias redes sociais devido ao mundo digital onde nasceram, transformando-os nos principais definidores de tendências e na geração mais informada, representando um novo desafio para as empresas, sendo que a publicidade tradicional já não é tão eficaz como em tempos foi. Os Millennials são importantes para o Continente uma vez que têm idades compreendidas entre os 18 e os 34 anos, e a média de saída de casa dos progenitores é aos 29 anos de idade, tornam-se assim no novo consumidor-alvo. Sendo um tipo de consumidores ímpar, surge a necessidade de melhorar as estratégias de marketing existentes para os cativar. Este case study apresenta uma visão geral da estratégia atual do Continente, uma breve análise da concorrência e das características dos Millennials, assim como seu impacto sobre a indústria de retalho alimentar, apresentando por fim soluções possíveis e viáveis para conquistar esta nova geração

    Understanding Consumer Behavior in E-shopping: A Case Study of Iraq with an overview of E-shopping in the global and Arab regions

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    In the age of technology and the spread of the Internet, the diffusion, of e-shopping has increased. The Internet has made the commercial transactions faster and simplest and both the sellers and buyers get benefited by this technology. E- shopping provides a perfect example of the business revolution. Electronic Commerce has made life easier and more innovative of an individual. Consumer Behavior from e shopping differs from the spot market. The paper's goal was to review the consumer behavior in electronic- shopping and analyses the factors which influence customers' behavior in e-shopping at Iraq. The research question in this paper is the way that consumers act during e-shopping. Data was accumulated from the questionnaire survey by using Google Forms. The survey was prepared in the Arabic language. The data were collected in April 2017. A total of 492 respondents participated in the study. The study has shown the majority of Iraqisג are not doing e- shopping with 47%, therefore, it's clear that the tendency of e shopping is not very well known in the Iraqi economy as mostly and whole individuals, usually visit the store before e-shopping. also, It was given an overview of the e-shopping in globally and in the Arab regio
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