Pengaruh Nilai Utilitarian Dan Ketidakpuasan Terhadap Perpindahan Merek Melalui Variety Seeking Sebagai Variabel Intervening (Studi Pada Mahasiswa SI FISIP UNDIP Yang Pernah Menggunakan Smartphone Samsung Dan Berpindah Ke Merek Lain)

This research based on the high growth of smartphone business development, this phenomenon is characterized with increasing number of smartphone brand that released by smartphone vendor that offer a lot of new features of its products. Samsung smartphone nowadays being a market leader in Indonesia and in the world, however in 2012-2015 samsung\u27s market share always decreased throughout the year while at the same time market share\u27s rival competitor such as Xiaomi, Oppo, Asus and etc always increased. The sole purpose of the research is to find out the effect of utilitarian value and dissatisfaction to brand switching through see variety seeking as intervening variable. The type of the research is explanatory research, with data collecting technique with questionnaire and interview. Data collecting sampel using pusposive sampling technique. Sample in this research is 100 respondents that used SAMSUNG smartphone and switched to another brand. This research use a qualitative and quantitave technique analysis. Quantitative analysis use validity test, realibility test, correlation coefficient, simple and multiple regression analysis, determination coefficient, signification test (two direction), and two steps regression.The results showed that there are positive effect utilitarian value and dissatisfaction to variety seeking, and variety seeking has a positive impact to brand switching. Based on the two steps regression analysis showed utilitarian value variable and dissatisfaction has an effect to variety seeking,. Next, variety seeking variable has an effect to brand switching

The Influence of Brand Trust, Brand Familiarity, and Brand Experience on Brand Attachments

The development of technology in the automotive world today has progressed very rapidly. Thus, automotive companies must compete in winning market share in Indonesia. Business competition brings companies competing to produce products that consumers need and want. This study aims to determine the effect of brand trust on brand attachment, brand familiarity on brand attachment, and brand experience on brand attachment. Sampling using a purposive sampling technique. The data collection instrument used a questionnaire with a Likert scale. The questionnaire has been tested and has met the validity and reliability requirements. Data analysis was performed using multiple linear regression analysis. The results of data analysis show that brand trust has a positive effect on brand attachment, brand familiarity has a positive effect on brand attachment, and brand experience has a positive effect on brand attachment. Thus it can be concluded that brand trust, brand familiarity, and brand experience significantly influence brand attachment partially

The Influence of Brand Trust, Brand Familiarity, and Brand Experience on Brand Attachments

The development of technology in the automotive world today has progressed very rapidly. Thus, automotive companies must compete in winning market share in Indonesia. Business competition brings companies competing to produce products that consumers need and want. This study aims to determine the effect of brand trust on brand attachment, brand familiarity on brand attachment, and brand experience on brand attachment. Sampling using a purposive sampling technique. The data collection instrument used a questionnaire with a Likert scale. The questionnaire has been tested and has met the validity and reliability requirements. Data analysis was performed using multiple linear regression analysis. The results of data analysis show that brand trust has a positive effect on brand attachment, brand familiarity has a positive effect on brand attachment, and brand experience has a positive effect on brand attachment. Thus it can be concluded that brand trust, brand familiarity, and brand experience significantly influence brand attachment partially

Purchase Intention pada Produk Bank Syariah Ditinjau dari Brand Awareness dan Brand Image dengan Trust sebagai Variabel Mediasi

Research aim to analyze influence of 1) Brand Awareness on Trust, 2) Brand Image on Trust, 3) Brand Awareness on Purchase Intention, 4) Brand Image on Purchase Intention, 5) Trust on Purchase Intention, 6) Brand awareness on Purchase Intention through Trust, 7) Brand image on Purchase Intention through Trust on sharia bank product. Sample has taken by using purposive sampling technique with 328 respondents. Data analysis technique used is Path Analysis. The research showed that brand awareness has positive and not significant effect on trust, brand image has positive and significant effect on trust, brand awareness has positive and significant effect on purchase intention, brand image has positive and significant effect on purchase intention, trust has positive and significant effect on purchase intention, brand awareness has not significant effect on purchase intention through trust, brand image has significant effect on purchase intention through trust. The implication of this research would benefit to the management of sharia banking to formulating strategy for increasing market share of sharia banking in Indonesia

Pengaruh Komponen Citra Merek (Brand Image) Terhadap Loyalitas Konsumen Produk Minuman Share Tea Di Kota Manado

This study aims to determine the influence of brand image on consumer loyalty Share Tea drink in the city of Manado. In its development, bubble tea drinks into today's drinks with a variety of flavor variants that can attract consumers in all ages. Reach back the market that has declined, and to maintain the market it has gained is a challenge that Share Tea companies must face in creating consumer loyalty. This study uses data obtained from questionnaires, observations and direct interviews with the manager of Tea Share in Manado City. The analysis technique used is multiple regressions. From this research can be concluded that Components of brand image consisting of coorporate image, user image, and product image has a influence on Consumer Loyalty. The components of the brand image together have a positive influence on consumer loyalty. The coorporate image and user image individually does not significantly affect consumer loyalty, while product image individually has a significant effect on consumer loyalty

ANALISIS PENGARUH DAYA TARIK IKLAN DAN KELOMPOK ACUAN TERHADAP PERPINDAHAN MEREK LAPTOP TOSHIBA DENGAN CITRA MEREK SEBAGAI VARIABEL INTERVENING ( Studi pada Eks-Pengguna Laptop Toshiba di Kota Semarang )

Tight Industrial Competition makes Toshiba brand laptops has declined percentage in Top Brand Index for three consecutive years although its position is currently still ranked second, but at the same time other brands have increased their Top Brand Index. This is will be threaten the existence of Toshiba as one brand of laptop that is known by the public. The main indicators in Top Brand Index, consists of commitment share, mind share and market share. Seeing this problem, this study aims to analyze the influence of advertise appeals variable and the reference group into brand switching on Toshiba laptops with brand image as intervening variable. The technique used in sampling on this study is non probability sampling with 130 respondents who have the criteria ever used Toshiba brand laptop and switch into other brands. The analysis method used is maximum likelihood test with AMOS program 22.0 version. The results showed that the advertisement appeals and reference groups have a positive effect on brand switching either directly or through brand image variables. Where the variable of advertisment appeal has the greatest influence on brand switching, followed by brand image and the last is the reference group

PENGARUH KOMPONEN CITRA MEREK (BRAND IMAGE) TERHADAP LOYALITAS KONSUMEN PRODUK MINUMAN SHARE TEA DI KOTA MANADO

This study aims to determine the influence of brand image on consumer loyalty Share Tea drink in the city of Manado. In its development, bubble tea drinks into today's drinks with a variety of flavor variants that can attract consumers in all ages. Reach back the market that has declined, and to maintain the market it has gained is a challenge that Share Tea companies must face in creating consumer loyalty. This study uses data obtained from questionnaires, observations and direct interviews with the manager of Tea Share in Manado City. The analysis technique used is multiple regressions. From this research can be concluded that Components of brand image consisting of coorporate image, user image, and product image has a influence on Consumer Loyalty. The components of the brand image together have a positive influence on consumer loyalty. The coorporate image and user image individually does not significantly affect consumer loyalty, while product image individually has a significant effect on consumer loyalty

PENGARUH CITRA MEREK, KESADARAN MEREK, ASOSIASI MEREK, DAN PENGETAHUAN PRODUK TERHADAP NIAT PEMBELIAN IPHONE DI SURABAYA

As the demand for smartphone has increased, smartphone companies have steriously competed in winning the market share. Apple corporation’s sales has made the company as the second largest player in the market, this is exactly after Samsung corporation. In 2013, Apple’s sales, through its iPhone product, has increased quite significantly. However, this does not increase its market share; in fact, its market share is decreased. It can be analyzed that iPhone’s competitors sales have also increased, evenmore rapidly, their sales. Thus, the competitors’ market share has improved more significantly. Through this phenomenon, it is indicated that brand image, brand awareness, brand associations and product knowledge on iPhone is still moderately low, in the perspective of consumers. The purpose of this study was to determine the factors that influence purchase intention. The main focus of this study is four independent variables (brand image, brand awareness, brand associations and product knowledge) and purchase intention. The sampling technique used was judgment sampling. The research instrument was a questionnaire distributed to 120 respondents. By using uses multiple regression analysis with SPSS 20 for windows, the results of this study indicate that the significant positive effect of brand image and to purchase intention. significant positive effect of brand image and product knowledge on purchase intention, but brand awareness and brand associations not significant. Keywords: Brand Image, Brand Awareness, Brand Association and Product Knowledge and Purchase Intentio

Pengaruh Brand Satisfaction, Brand Trust, Dan Brand Experience Terhadap Brand Loyalty Wardah Cosmetic (Studi Pada Konsumen Kosmetik Wardah di Kota Malang)

Abstract This study aims to determine and analyze the effect of brand satisfaction, brand trust, and brand experience on brand loyalty of Wardah Cosmetics (study on consumers of Wardah cosmetics in Malang). Considering that the competition for the cosmetic market share is now increasingly intense, various cosmetic products from the latest brands are present providing no less good quality, while on the other hand Wardah itself is a cosmetic brand that has long been present among consumers, so it needs to be investigated whether brand satisfaction is true, brand trust, and brand experience have an influence on brand loyalty Wardah Cosmetics. This type of research uses explanatory research with quantitative methods. The sample in this study is consumers of Wardah cosmetics who live in the city of Malang with a total of 95 respondents. Data was collected by distributing questionnaires. Analysis of the data used in this study using validity and reliability tests, normality test, multiple linear regression analysis, multicollinearity test, heteroscedasticity test, coefficient of determination R2, F test and t test. The results showed that simultaneously brand satisfaction, brand trust, and brand experience had a positive effect on brand loyalty Wardah Cosmetics, brand satisfaction had a negative effect on brand loyalty Wardah Cosmetics, brand trust proved to have a positive and significant effect on brand loyalty Wardah Cosmetics, brand experience proved to have a positive and significant effect on brand loyalty Wardah Cosmetics. Keywords: Brand Satisfaction, Brand Trust, Brand Experience, Brand Loyalty, Wardah Cosmeti