Mapping consumer sentiment toward wireless services using geospatial twitter data

Hyper-dense wireless network deployment is one of the popular solutions to meeting high capacity requirement for 5G delivery. However, current operator understanding of consumer satisfaction comes from call centers and base station quality-of-service (QoS) reports with poor geographic accuracy. The dramatic increase in geo-tagged social media posts adds a new potential to understand consumer satisfaction towards target-specific quality-of-experience (QoE) topics. In our paper, we focus on evaluating users’ opinion on wireless service-related topics by applying natural language processing (NLP) to geo-tagged Twitter data. Current generalized sentiment detection methods with generalized NLP corpora are not topic specific. Here, we develop a novel wireless service topic-specific sentiment framework, yielding higher targeting accuracy than generalized NLP frameworks. To do so, we first annotate a new sentiment corpus called SignalSentiWord (SSW) and compare its performance with two other popular corpus libraries, AFINN and SentiWordNet. We then apply three established machine learning methods, namely: Naïve Bayes (NB), Support Vector Machine (SVM), and Recurrent Neural Network (RNN) to build our topic-specific sentiment classifier. Furthermore, we discuss the capability of SSW to filter noisy and high-frequency irrelevant words to improve the performance of machine learning algorithms. Finally, the real-world testing results show that our proposed SSW improves the performance of NLP significantly

Location-based Marketing: the academic framework

Dissertation submitted in partial fulfillment of the requirements for the Degree of Master of Science in Geospatial Technologies.Over the last several years one could observe revolution in location-based technologies and geospatial information. Location awareness of mobile devices resulted in development of Location-Based Services (LBS) that are realization of that revolution in the most personal and contextual way. The ability to reach consumers in the highly targeted manner based on spatio-temporal criteria, attracted marketers from the early beginning of LBS creating field called Location-Based Marketing. Today decreasing prices of smartphones and wireless internet, as well as integration of location-aware mobile solutions and social media is leading to new possibilities and opportunities. The academic and professional interests of the author made him noticed that although the industry has challenged a significant development, there is lack of publications that would put an academic framework on that progress. The research has fulfilled this gap by extensive investigation of the current state of the art of Location-Based Marketing and its foundations - Location Based Services. The dissertation provides academic framework by comprehensive analysis of the Location-Based Marketing from LBS and marketing perspective. Further the thesis is addressing the issue of significant discrepancy between theoretical concepts of measurable Location-Based Social Media data and the actual data than can be legally accessed and used for marketing analysis purposes by investigation a case study of Location-Based Social Network - Foursqaure and Location-Based Analytics platform VenueLabs

Spatial and Temporal Sentiment Analysis of Twitter data

The public have used Twitter world wide for expressing opinions. This study focuses on spatio-temporal variation of georeferenced Tweets’ sentiment polarity, with a view to understanding how opinions evolve on Twitter over space and time and across communities of users. More specifically, the question this study tested is whether sentiment polarity on Twitter exhibits specific time-location patterns. The aim of the study is to investigate the spatial and temporal distribution of georeferenced Twitter sentiment polarity within the area of 1 km buffer around the Curtin Bentley campus boundary in Perth, Western Australia. Tweets posted in campus were assigned into six spatial zones and four time zones. A sentiment analysis was then conducted for each zone using the sentiment analyser tool in the Starlight Visual Information System software. The Feature Manipulation Engine was employed to convert non-spatial files into spatial and temporal feature class. The spatial and temporal distribution of Twitter sentiment polarity patterns over space and time was mapped using Geographic Information Systems (GIS). Some interesting results were identified. For example, the highest percentage of positive Tweets occurred in the social science area, while science and engineering and dormitory areas had the highest percentage of negative postings. The number of negative Tweets increases in the library and science and engineering areas as the end of the semester approaches, reaching a peak around an exam period, while the percentage of negative Tweets drops at the end of the semester in the entertainment and sport and dormitory area. This study will provide some insights into understanding students and staff ’s sentiment variation on Twitter, which could be useful for university teaching and learning management

European Handbook of Crowdsourced Geographic Information

"This book focuses on the study of the remarkable new source of geographic information that has become available in the form of user-generated content accessible over the Internet through mobile and Web applications. The exploitation, integration and application of these sources, termed volunteered geographic information (VGI) or crowdsourced geographic information (CGI), offer scientists an unprecedented opportunity to conduct research on a variety of topics at multiple scales and for diversified objectives. The Handbook is organized in five parts, addressing the fundamental questions: What motivates citizens to provide such information in the public domain, and what factors govern/predict its validity?What methods might be used to validate such information? Can VGI be framed within the larger domain of sensor networks, in which inert and static sensors are replaced or combined by intelligent and mobile humans equipped with sensing devices? What limitations are imposed on VGI by differential access to broadband Internet, mobile phones, and other communication technologies, and by concerns over privacy? How do VGI and crowdsourcing enable innovation applications to benefit human society? Chapters examine how crowdsourcing techniques and methods, and the VGI phenomenon, have motivated a multidisciplinary research community to identify both fields of applications and quality criteria depending on the use of VGI. Besides harvesting tools and storage of these data, research has paid remarkable attention to these information resources, in an age when information and participation is one of the most important drivers of development. The collection opens questions and points to new research directions in addition to the findings that each of the authors demonstrates. Despite rapid progress in VGI research, this Handbook also shows that there are technical, social, political and methodological challenges that require further studies and research.

“I Think i Discovered a Military Base in the Middle of the Ocean”—Null Island, the Most Real of Fictional Places

This paper explores Null Island, a fictional place located at 0° latitude and 0° longitude in the WGS84 (World Geodetic System 1984) geographic coordinate system. Null Island is erroneously associated with large amounts of geographic data in a wide variety of location-based services, place databases, social media and web-based maps. Whereas it was originally considered a joke within the geospatial community, this article will demonstrate implications of its existence, both technological and social in nature, promoting Null Island as a fundamental issue of geographic information that requires more widespread awareness. The article summarizes error sources that lead to data being associated with Null Island. We identify four evolutionary phases which help explain how this fictional place evolved and established itself as an entity reaching beyond the geospatial profession to the point of being discovered by the visual arts and the general population. After providing an accurate account of data that can be found at (0, 0), geospatial, technological and social implications of Null Island are discussed. Guidelines to avoid misplacing data to Null Island are provided. Since data will likely continue to appear at this location, our contribution is aimed at academics, computing professionals and the general population to promote awareness of this error source

From Big Data To Knowledge – Good Practices From Industry

Recent advancements in data gathering technologies have led to the rise of a large amount of data through which useful insights and ideas can be derived. These data sets are typically too large to process using traditional data processing tools and applications and thus known in the popular press as ‘big data’. It is essential to extract the hidden meanings in the available data sets by aggregating big data into knowledge, which may then positively contribute to decision making. One way to engage in data-driven strategy is to gather contextual relevant data on specific customers, products, and situations, and determine optimised offerings that are most appealing to the target customers based on sound analytics. Corporations around the world have been increasingly applying analytics, tools and technologies to capture, manage and process such data, and derive value out of the huge volumes of data generated by individuals. The detailed intelligence on consumer behaviour, user patterns and other hidden knowledge that was not possible to derive via traditional means could now be used to facilitate important business processes such as real-time control, and demand forecasting. The aim of our research is to understand and analyse the significance and impact of big data in today’s industrial environment and identify the good practices that can help us derive useful knowledge out of this wealth of information based on content analysis of 34 firms that have initiated big data analytical projects. Our descriptive and network analysis shows that the goals of a big data initiative are extensible and highlighted the importance of data representation. We also find the data analytical techniques adopted are heavily dependent on the project goals

Advanced Location-Based Technologies and Services

Since the publication of the first edition in 2004, advances in mobile devices, positioning sensors, WiFi fingerprinting, and wireless communications, among others, have paved the way for developing new and advanced location-based services (LBSs). This second edition provides up-to-date information on LBSs, including WiFi fingerprinting, mobile computing, geospatial clouds, geospatial data mining, location privacy, and location-based social networking. It also includes new chapters on application areas such as LBSs for public health, indoor navigation, and advertising. In addition, the chapter on remote sensing has been revised to address advancements

Deep neural networks in the cloud: Review, applications, challenges and research directions

Deep neural networks (DNNs) are currently being deployed as machine learning technology in a wide range of important real-world applications. DNNs consist of a huge number of parameters that require millions of floating-point operations (FLOPs) to be executed both in learning and prediction modes. A more effective method is to implement DNNs in a cloud computing system equipped with centralized servers and data storage sub-systems with high-speed and high-performance computing capabilities. This paper presents an up-to-date survey on current state-of-the-art deployed DNNs for cloud computing. Various DNN complexities associated with different architectures are presented and discussed alongside the necessities of using cloud computing. We also present an extensive overview of different cloud computing platforms for the deployment of DNNs and discuss them in detail. Moreover, DNN applications already deployed in cloud computing systems are reviewed to demonstrate the advantages of using cloud computing for DNNs. The paper emphasizes the challenges of deploying DNNs in cloud computing systems and provides guidance on enhancing current and new deployments.The EGIA project (KK-2022/00119The Consolidated Research Group MATHMODE (IT1456-22