Testing Interestingness Measures in Practice: A Large-Scale Analysis of Buying Patterns

Understanding customer buying patterns is of great interest to the retail industry and has shown to benefit a wide variety of goals ranging from managing stocks to implementing loyalty programs. Association rule mining is a common technique for extracting correlations such as "people in the South of France buy ros\'e wine" or "customers who buy pat\'e also buy salted butter and sour bread." Unfortunately, sifting through a high number of buying patterns is not useful in practice, because of the predominance of popular products in the top rules. As a result, a number of "interestingness" measures (over 30) have been proposed to rank rules. However, there is no agreement on which measures are more appropriate for retail data. Moreover, since pattern mining algorithms output thousands of association rules for each product, the ability for an analyst to rely on ranking measures to identify the most interesting ones is crucial. In this paper, we develop CAPA (Comparative Analysis of PAtterns), a framework that provides analysts with the ability to compare the outcome of interestingness measures applied to buying patterns in the retail industry. We report on how we used CAPA to compare 34 measures applied to over 1,800 stores of Intermarch\'e, one of the largest food retailers in France

Feature Extraction and Duplicate Detection for Text Mining: A Survey

Text mining, also known as Intelligent Text Analysis is an important research area. It is very difficult to focus on the most appropriate information due to the high dimensionality of data. Feature Extraction is one of the important techniques in data reduction to discover the most important features. Proce- ssing massive amount of data stored in a unstructured form is a challenging task. Several pre-processing methods and algo- rithms are needed to extract useful features from huge amount of data. The survey covers different text summarization, classi- fication, clustering methods to discover useful features and also discovering query facets which are multiple groups of words or phrases that explain and summarize the content covered by a query thereby reducing time taken by the user. Dealing with collection of text documents, it is also very important to filter out duplicate data. Once duplicates are deleted, it is recommended to replace the removed duplicates. Hence we also review the literature on duplicate detection and data fusion (remove and replace duplicates).The survey provides existing text mining techniques to extract relevant features, detect duplicates and to replace the duplicate data to get fine grained knowledge to the user

Distributed frequent hierarchical pattern mining for robust and efficient large-scale association discovery

Field of study: Computer science.Dr. Chi-Ren Shyu, Dissertation Supervisor.Includes vita."May 2017."Frequent pattern mining is a classic data mining technique, generally applicable to a wide range of application domains, and a mature area of research. The fundamental challenge arises from the combinatorial nature of frequent itemsets, scaling exponentially with respect to the number of unique items. Apriori-based and FPTree-based algorithms have dominated the space thus far. Initial phases of this research relied on the Apriori algorithm and utilized a distributed computing environment; we proposed the Cartesian Scheduler to manage Apriori's candidate generation process. To address the limitation of bottom-up frequent pattern mining algorithms such as Apriori and FPGrowth, we propose the Frequent Hierarchical Pattern Tree (FHPTree): a tree structure and new frequent pattern mining paradigm. The classic problem is redefined as frequent hierarchical pattern mining where the goal is to detect frequent maximal pattern covers. Under the proposed paradigm, compressed representations of maximal patterns are mined using a top-down FHPTree traversal, FHPGrowth, which detects large patterns before their subsets, thus yielding significant reductions in computation time. The FHPTree memory footprint is small; the number of nodes in the structure scales linearly with respect to the number of unique items. Additionally, the FHPTree serves as a persistent, dynamic data structure to index frequent patterns and enable efficient searches. When the search space is exponential, efficient targeted mining capabilities are paramount; this is one of the key contributions of the FHPTree. This dissertation will demonstrate the performance of FHPGrowth, achieving a 300x speed up over state-of-the-art maximal pattern mining algorithms and approximately a 2400x speedup when utilizing FHPGrowth in a distributed computing environment. In addition, we allude to future research opportunities, and suggest various modifications to further optimize the FHPTree and FHPGrowth. Moreover, the methods we offer will have an impact on other data mining research areas including contrast set mining as well as spatial and temporal mining.Includes bibliographical references (pages 121-133)

Feature extraction and duplicate detection for text mining: A survey

Text mining, also known as Intelligent Text Analysis is an important research area. It is very difficult to focus on the most appropriate information due to the high dimensionality of data. Feature Extraction is one of the important techniques in data reduction to discover the most important features. Proce- ssing massive amount of data stored in a unstructured form is a challenging task. Several pre-processing methods and algo- rithms are needed to extract useful features from huge amount of data. The survey covers different text summarization, classi- fication, clustering methods to discover useful features and also discovering query facets which are multiple groups of words or phrases that explain and summarize the content covered by a query thereby reducing time taken by the user

Colossal Trajectory Mining: A unifying approach to mine behavioral mobility patterns

Spatio-temporal mobility patterns are at the core of strategic applications such as urban planning and monitoring. Depending on the strength of spatio-temporal constraints, different mobility patterns can be defined. While existing approaches work well in the extraction of groups of objects sharing fine-grained paths, the huge volume of large-scale data asks for coarse-grained solutions. In this paper, we introduce Colossal Trajectory Mining (CTM) to efficiently extract heterogeneous mobility patterns out of a multidimensional space that, along with space and time dimensions, can consider additional trajectory features (e.g., means of transport or activity) to characterize behavioral mobility patterns. The algorithm is natively designed in a distributed fashion, and the experimental evaluation shows its scalability with respect to the involved features and the cardinality of the trajectory dataset

A New Feature Selection Method Based on Class Association Rule

Feature selection is a key process for supervised learning algorithms. It involves discarding irrelevant attributes from the training dataset from which the models are derived. One of the vital feature selection approaches is Filtering, which often uses mathematical models to compute the relevance for each feature in the training dataset and then sorts the features into descending order based on their computed scores. However, most Filtering methods face several challenges including, but not limited to, merely considering feature-class correlation when defining a feature’s relevance; additionally, not recommending which subset of features to retain. Leaving this decision to the end-user may be impractical for multiple reasons such as the experience required in the application domain, care, accuracy, and time. In this research, we propose a new hybrid Filtering method called Class Association Rule Filter (CARF) that deals with the aforementioned issues by identifying relevant features through the Class Association Rule Mining approach and then using these rules to define weights for the available features in the training dataset. More crucially, we propose a new procedure based on mutual information within the CARF method which suggests the subset of features to be retained by the end-user, hence reducing time and effort. Empirical evaluation using small, medium, and large datasets that belong to various dissimilar domains reveals that CARF was able to reduce the dimensionality of the search space when contrasted with other common Filtering methods. More importantly, the classification models devised by the different machine learning algorithms against the subsets of features selected by CARF were highly competitive in terms of various performance measures. These results indeed reflect the quality of the subsets of features selected by CARF and show the impact of the new cut-off procedure proposed