Applying psychological type theory to cathedral visitors : a case study of two cathedrals in England and Wales

This study employs Jungian psychological type theory to profile visitors to Chester Cathedral in England and St Davids Cathedral in Wales. Psychological type theory offers a fourfold psychographic segmentation of visitors, distinguishing between introversion and extraversion, sensing and intuition, thinking and feeling, and judging and perceiving. New data provided by 157 visitors to Chester Cathedral (considered alongside previously published data provided by 381 visitors to St Davids Cathedral) demonstrated that these two cathedrals attract more introverts than extraverts, more sensers than intuitives, and more judgers than perceivers, but equal proportions of thinkers and feelers. Comparison with the population norms demonstrated that extraverts and perceivers are significantly under-represented among visitors to these two cathedrals. The implications of these findings are discussed both for maximising the visitor experiences of those already attracted to these cathedrals and for discovering ways of attracting more extraverts and more perceivers to explore these cathedrals

Tourism to religious sites, case studies from Hungary and England: exploring paradoxical views on tourism, commodification and cost–benefits

The application of systems theory to tourism development has a pedigree that has largely been derived from econometrics and macro–economic theory (Baggio et al., 2010; Franch et al., 2010; Choi and Sirakaya, 2006; Schianetz and Kavanagh, 2007, 2008; Dwyer et al., 2010). This paper identifies opportunities and some barriers to developing sites of religious worship for tourism to maximise income and engage appropriate resources allocation strategies. The authors have investigated tourism development that is sympathetic to sacred purposes at these sites over several years. Religious sites are now acknowledging that homogeneous supply responses may no longer be appropriate. Each special site demands a heterogeneous response of site guardians to changeable demand and careful evaluation of how to maximise income generated from very limited resources. This necessitates improved skills in guardians to build appropriate point of sale products and services that fit with consumption expectations and are congruent with sacred purpose

Myths and Realities about Online Forums in Open Source Software Development: An Empirical Study

The use of free and open source software (OSS) is gaining momentum due to the ever increasing availability and use of the Internet. Organizations are also now adopting open source software, despite some reservations, in particular regarding the provision and availability of support. Some of the biggest concerns about free and open source software are post release software defects and their rectification, management of dynamic requirements and support to the users. A common belief is that there is no appropriate support available for this class of software. A contradictory argument is that due to the active involvement of Internet users in online forums, there is in fact a large resource available that communicates and manages the provision of support. The research model of this empirical investigation examines the evidence available to assess whether this commonly held belief is based on facts given the current developments in OSS or simply a myth, which has developed around OSS development. We analyzed a dataset consisting of 1880 open source software projects covering a broad range of categories in this investigation. The results show that online forums play a significant role in managing software defects, implementation of new requirements and providing support to the users in open source software and have become a major source of assistance in maintenance of the open source projects

Understanding Cathedral visitors: psychological type and individual differences in experience and appreciation

This article examines the experience and appreciation of 381 visitors to St Davids Cathedral in West Wales through the lens of Jungian psychological type theory. The data demonstrate that St Davids Cathedral attracts more introverts than extraverts, more sensers than intuitives, and more judgers than perceivers, but equal proportions of thinkers and feelers. The data also demonstrate that different aspects of the visitor experience appeals to different psychological types. Sensers are more attracted than intuitives by the facts, information, and data they encounter on their visit. Feelers are more attracted than thinkers by the atmosphere and wider ambience generated by the cathedral during their visit. The implications of these findings are discussed for understanding and developing the way in which cathedrals may develop the visitor experience

A lean way of design and production for healthcare construction projects

As a consequence of the lack of solid conceptual foundation, the project management concepts and techniques usually applied within the construction sector are fragmented and have proved to be incapable of solving the complex problems of design management. As a result, healthcare providers have become frustrated with the outcomes such as cost and schedule overruns, accidents, less than expected quality and inadequate functionality. However, an investigation of successful healthcare projects reveals that new approaches have been developed to tackle such problems. This study uses recent data based on six construction projects. The idea is demonstrate how successful projects are dealing with the integration between design, production, and operations, through an appropriate approach to the management of production systems. The paper aims to assist the different parties of the AEC industry to better understand how practices applied into design phase could support the efficiency in the management of production systems

Marketing a memory of the world: Magna Carta and the student as producer perspective

From Runnymede in 1215, to parliamentary struggles, across the seas to a fledgling America, then onwards in time to many parts of the globe where it encourages human rights and shapes legal systems, the Magna Carta has been enormously influential. As a consequence, the document has been placed on UNESCO’s Memory of the World register, a process designed to preserve highly significant documentary archive collections. Of the four remaining copies of the Magna Carta, one is owned by Lincoln Cathedral of the UK and is on display to the general visitor in Lincoln Castle. This case study provides a critical account of the marketing of this document, arguing that the experiential dimensions of the Magna Carta exhibition are poorly executed. Additionally, as presently constituted, it is postulated that the existing marketing strategy will fail to capitalise on the opportunities presented by the 800th anniversary of the Magna Carta’s signing in 2015 and the planned national celebrations. Evidence for these claims have been drawn mainly from an inquiry led research project conducted by a group of undergraduate marketers and two tutors at Lincoln University, demonstrating the clear value of the “student as producer” approach to learning and research in marketing

The usefulness of Visitor Expectations Type Scales (VETS) for tourist segmentation : the case of cathedral visitors

This study applies Jungian psychological type theory to assess and to interpret the expectations of cathedral visitors. The Visitor Expectations Type Scales were developed among 35 individuals trained and qualified as type practitioners and then tested among a sample of 157 visitors who also completed the Francis Psychological Type Scales. The data demonstrated: the coherence and internal consistency reliability of the Visitor Expectations Type Scales; the particular emphases placed by cathedral visitors on introverted expectations, feeling expectations, and perceiving expectations; and the complex relationship between visitor expectations (conceptualised in psychological type categories) and their personal psychological type profile. The Visitor Expectations Type Scales are commended as providing a more valid assessment of the psychographic segmentation of cathedral visitors than could be provided simply by the administration of a recognised measure of psychological type. Such assessment has implications for the marketing and management of cathedrals within the tourism industry

The cathedral and the bazaar of e-repository development: encouraging community engagement with moving pictures and sound

This paper offers an insight into the development, use and governance of e‐repositories for learning and teaching, illustrated by Eric Raymond's bazaar and cathedral analogies and by a comparison of collection strategies that focus on content coverage or on the needs of users. It addresses in particular the processes that encourage and achieve community engagement. This insight is illustrated by one particular e‐repository, the Education Media On‐Line (EMOL) service. This paper draws analogies between the bazaar approach for open source software development and its possibilities for developing e‐repositories for learning and teaching. It suggests in particular that the development, use and evaluation of online moving pictures and sound objects for learning and teaching can benefit greatly from the community engagement lessons provided by the development, use and evaluation of open source software. Such lessons can be underpinned by experience in the area of learning resource collections, where repositories have been classified as ‘collections‐based’ or ‘user‐based’. Lessons from the open source movement may inform the development of e‐repositories such as EMOL in the future