Sandspit Brewing Co.

For this project, I created a fictional local brewery called Sandspit Brewing Co. and designed the necessary branding for this company to function. To begin, I created a main logo as well as brand guidelines, including a color palette, secondary logos, graphics, etc. Using what I come up with in terms of brand guidelines, I will design a label for two beer cans and will design additional assets as well. These will include coasters, stickers, and a website home/landing page

The effectiveness of normative messages to decrease meat consumption:The superiority of dynamic normative messages framed as a loss

Consumer behaviors related to food consumption, such as meat consumption, is acknowledged to be a main contributor to the environmental problems. Recent research supports the efficacy of normative messages to change these behaviors for the good. Normative messages make the social norm salient in the behavioral context. Research shows that the normative messages are effective to encourage “desired” pro-environmental behavior if this behavior is carried out by a numerical majority. However, the pro-environmental consumer behaviors are often carried out by a minority of people only. Making salient these behaviors performed by minority of people in normative messages often backfires because the normative message makes salient that it is normal to perform the “undesirable” environmentally harmful behavior. To overcome this shortfall, research has experimented with highlighting that the desired behavior, although still a behavior by minority people, has increased in prevalence (i.e., a dynamic rather than static normative message). However, when such dynamic normative messages are most effective is less clear. Specifically, according to goal-framing theory, it can be assumed that a dynamic normative message highlighting that an increasing minority of people start carrying out the desirable behavior represents a gain frame, while emphasizing that the behavior performed by majority of people is decreasing indicates a loss frame. So far, research on dynamic normative messages only applied gain frames in their messages. This is surprising, as construal level theory (CLT) suggests that the dynamic normative messages will be more effective when framed as a loss. This study therefore tested whether a dynamic normative message is more effective than a static normative message or no message at all, depending on whether it is framed as a loss or a gain. In a one-way between-subject experimental design, including five experimental conditions [i.e., static descriptive normative message (1) gain framed or (2) loss framed; dynamic descriptive normative message (3) gain framed or (4) loss framed; (5) control condition; N = 270], we found that only dynamic normative messages that were framed as a loss were more effective in encouraging a consumer's intention to reduce meat consumption. Therefore, the dynamic normative messages are effective to encourage pro-environmental consumer behaviors of minority of people, but especially when they are framed as a loss rather than a gain.</p

Using Instrumental Mechanisms to Support Humanistic Goals: The Case of Two Intelligent Personal Assistants

Calls have been made for information systems to go beyond supporting the instrumental outcomes traditionally associated with business imperatives to foster more humanistic outcomes. This study explores the mechanisms used by two intelligent personal assistants (IPAs) to promote humanistic goals such as pro-social behaviour. We identify four key mechanisms through which the IPAs support humanistic goals and draw on humanistic management literature to identify the humanistic goals supported. The mechanisms are (1) humanistic framing of analytics and goals, (2) persuasion, (3) automation of humanistic actions, and (4) anchoring humanistic goals to instrumental outcomes. The study raises issues about the moral implications of instrumentalising humanistic outcomes and suggests a need for theory to understand the role of Human-AI interaction in promoting humanistic outcomes. We propose a need for investigations into how and whether human-AI interactions can foster authentic humanistic outcomes in practice

Toward a relational concept of uncertainty: about knowing too little, knowing too differently, and accepting not to know

Uncertainty of late has become an increasingly important and controversial topic in water resource management, and natural resources management in general. Diverse managing goals, changing environmental conditions, conflicting interests, and lack of predictability are some of the characteristics that decision makers have to face. This has resulted in the application and development of strategies such as adaptive management, which proposes flexibility and capability to adapt to unknown conditions as a way of dealing with uncertainties. However, this shift in ideas about managing has not always been accompanied by a general shift in the way uncertainties are understood and handled. To improve this situation, we believe it is necessary to recontextualize uncertainty in a broader way¿relative to its role, meaning, and relationship with participants in decision making¿because it is from this understanding that problems and solutions emerge. Under this view, solutions do not exclusively consist of eliminating or reducing uncertainty, but of reframing the problems as such so that they convey a different meaning. To this end, we propose a relational approach to uncertainty analysis. Here, we elaborate on this new conceptualization of uncertainty, and indicate some implications of this view for strategies for dealing with uncertainty in water management. We present an example as an illustration of these concepts. Key words: adaptive management; ambiguity; frames; framing; knowledge relationship; multiple knowledge frames; natural resource management; negotiation; participation; social learning; uncertainty; water managemen

Wearables at work:preferences from an employee’s perspective

This exploratory study aims to obtain a first impression of the wishes and needs of employees on the use of wearables at work for health promotion. 76 employ-ees with a mean age of 40 years old (SD ±11.7) filled in a survey after trying out a wearable. Most employees see the potential of using wearable devices for workplace health promotion. However, according to employees, some negative aspects should be overcome before wearables can effectively contribute to health promotion. The most mentioned negative aspects were poor visualization and un-pleasantness of wearing. Specifically for the workplace, employees were con-cerned about the privacy of data collection

Sustainability science in education : analysis of master's programmes' curricula

Sustainability science is an emerging, free-standing scientific discipline. It has introduced a new approach to both sustainability research and educational programmes, while evoking novel perspectives to stronger societal contextualization. Among several other areas of sustainability research, competencies for sustainability have become a focal topic of sustainability education research. This research explores the educational programmes and the representation of the theory-based key competencies for sustainability. Through a qualitative content study of 45 master programmes associated with sustainability science, we aim to understand what kind of sustainability competencies can be found in sustainability science master's programmes and how they reflect the current discussions of the discipline of sustainability science and possibly drive the future education in the field. The study reveals that commonly suggested competencies including systems thinking, anticipatory, strategic, interpersonal, and normative competencies were frequently mentioned as content and learning outcomes in the curricula and are firmly present and widely employed in sustainability education. Additionally, this study identified three other clusters of competencies: diverse modes of thinking, methodological plurality, and competencies for autonomy. In addition to the contribution to education in the field by suggesting three emerged competencies for sustainability science specifically, we aim to contribute to the ongoing discussion about the discipline by suggesting a process-oriented framing of sustainability science.Peer reviewe