Customer Strategy In Services Industries

Services industries are diverse, and range from the full service-only dimension through to services that support a product. In almost all cases the service involves capturing, or engaging with, the customer. A Service Value Networks (SVNs) approach offers a new way to engage with the customer. This approach moves the existing business models into the near-real-time customer tracking environment. This paper discusses complex doorways (elucidated by a SVNs approach) through which competitive new business approaches may be better understood, and developed, in line with customer drift, and/or customer changes in sentiment. The customer decision-making process to engage in a transaction process with the business, and the specific business-customer encounter pathways that ensue, contribute to the final customer engagement decision. The „bricks‟ (off-line physical) business and to „clicks‟ (on-line virtual) business both fit within the SVNs approach. This approach may be applied to tertiary institutions and student monitoring

An easy-to-use 2D-3D registration process

This report describes the work carried out during the project representing the final part of the Professional Doctorate in Engineering (PDEng) degree pro-gram in Software Technology provided by the Eindhoven University of Technology and Stan Ackermans Institute. The project name is "An Easy-to-use 2D-3D Registration Process". This project consists of the design and development of an easy-to-use inter-face for image registration for the VesselNavigator prototype developed in Philips Healthcare. The report is addressed to a technical audience that has a general knowledge about software design and medical imaging. Readers that are interested in the clinical background and the goals of the project should refer to Chapters 2-5. Details about the software architecture design and implementation are provid-ed in Chapters 6-8. For the result of the project and the software process used readers must address Chapters 9 and 10

Virtual narratives : a study of relationships between narrative and interactive media, with special reference to interactive television

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