On content-based recommendation and user privacy in social-tagging systems

Recommendation systems and content filtering approaches based on annotations and ratings, essentially rely on users expressing their preferences and interests through their actions, in order to provide personalised content. This activity, in which users engage collectively has been named social tagging, and it is one of the most popular in which users engage online, and although it has opened new possibilities for application interoperability on the semantic web, it is also posing new privacy threats. It, in fact, consists of describing online or offline resources by using free-text labels (i.e. tags), therefore exposing the user profile and activity to privacy attacks. Users, as a result, may wish to adopt a privacy-enhancing strategy in order not to reveal their interests completely. Tag forgery is a privacy enhancing technology consisting of generating tags for categories or resources that do not reflect the user's actual preferences. By modifying their profile, tag forgery may have a negative impact on the quality of the recommendation system, thus protecting user privacy to a certain extent but at the expenses of utility loss. The impact of tag forgery on content-based recommendation is, therefore, investigated in a real-world application scenario where different forgery strategies are evaluated, and the consequent loss in utility is measured and compared.Peer ReviewedPostprint (author’s final draft

Recommender Systems

The ongoing rapid expansion of the Internet greatly increases the necessity of effective recommender systems for filtering the abundant information. Extensive research for recommender systems is conducted by a broad range of communities including social and computer scientists, physicists, and interdisciplinary researchers. Despite substantial theoretical and practical achievements, unification and comparison of different approaches are lacking, which impedes further advances. In this article, we review recent developments in recommender systems and discuss the major challenges. We compare and evaluate available algorithms and examine their roles in the future developments. In addition to algorithms, physical aspects are described to illustrate macroscopic behavior of recommender systems. Potential impacts and future directions are discussed. We emphasize that recommendation has a great scientific depth and combines diverse research fields which makes it of interests for physicists as well as interdisciplinary researchers.Comment: 97 pages, 20 figures (To appear in Physics Reports

Promoting Informal Learning Using a Context-Sensitive Recommendation Algorithm For a QRCode-based Visual Tagging System

Structured Abstract Context: Previous work in the educational field has demonstrated that Informal Learning is an effective way to learn. Due to its casual nature it is often difficult for academic institutions to leverage this method of learning as part of a typical curriculum. Aim: This study planned to determine whether Informal Learning could be encouraged amongst learners at Durham University using an object tagging system and a context-sensitive recommendation algorithm. Method: This study creates a visual tagging system using a type of two-dimensional barcode called the QR Code and describes a tool designed to allow learners to use these ‘tags’ to learn about objects in a physical space. Information about objects features audio media as well as textual descriptions to make information appealing. A collaboratively-filtered, user-based recommendation algorithm uses elements of a learner’s context, namely their university records, physical location and data on the activities of users similar to them to create a top-N ranked list of objects that they may find interesting. The tool is evaluated in a case study with thirty (n=30) participants taking part in a task in a public space within Durham University. The evaluation uses quantitative and qualititative data to make conclusions as to the use of the proposed tool for individuals who wish to learn informally. Results: A majority of learners found learning about the objects around them to be an interesting practice. The recommendation system fulfilled its purpose and learners indicated that they would travel a significant distance to view objects that were presented to them. The addition of audio clips to largely textual information did not serve to increase learner interest and the implementation of this part of the system is examined in detail. Additionally there was found to be no apparent correlation between prior computer usage and the ability to comprehend an informal learning tool such as the one described. Conclusion: Context-sensitive, mobile tools are valuable for motivating Informal Learning. Interaction with tagged objects outside of the experimental setting indicates significant learner interest even from those individuals that did not participate in the study. Learners that did participate in the experiment gained a better understanding of the world around them than they would have without the tool and would use such software again in the future

Social media analytics: a survey of techniques, tools and platforms

This paper is written for (social science) researchers seeking to analyze the wealth of social media now available. It presents a comprehensive review of software tools for social networking media, wikis, really simple syndication feeds, blogs, newsgroups, chat and news feeds. For completeness, it also includes introductions to social media scraping, storage, data cleaning and sentiment analysis. Although principally a review, the paper also provides a methodology and a critique of social media tools. Analyzing social media, in particular Twitter feeds for sentiment analysis, has become a major research and business activity due to the availability of web-based application programming interfaces (APIs) provided by Twitter, Facebook and News services. This has led to an ‘explosion’ of data services, software tools for scraping and analysis and social media analytics platforms. It is also a research area undergoing rapid change and evolution due to commercial pressures and the potential for using social media data for computational (social science) research. Using a simple taxonomy, this paper provides a review of leading software tools and how to use them to scrape, cleanse and analyze the spectrum of social media. In addition, it discussed the requirement of an experimental computational environment for social media research and presents as an illustration the system architecture of a social media (analytics) platform built by University College London. The principal contribution of this paper is to provide an overview (including code fragments) for scientists seeking to utilize social media scraping and analytics either in their research or business. The data retrieval techniques that are presented in this paper are valid at the time of writing this paper (June 2014), but they are subject to change since social media data scraping APIs are rapidly changing

A lightweight web video model with content and context descriptions for integration with linked data

The rapid increase of video data on the Web has warranted an urgent need for effective representation, management and retrieval of web videos. Recently, many studies have been carried out for ontological representation of videos, either using domain dependent or generic schemas such as MPEG-7, MPEG-4, and COMM. In spite of their extensive coverage and sound theoretical grounding, they are yet to be widely used by users. Two main possible reasons are the complexities involved and a lack of tool support. We propose a lightweight video content model for content-context description and integration. The uniqueness of the model is that it tries to model the emerging social context to describe and interpret the video. Our approach is grounded on exploiting easily extractable evolving contextual metadata and on the availability of existing data on the Web. This enables representational homogeneity and a firm basis for information integration among semantically-enabled data sources. The model uses many existing schemas to describe various ontology classes and shows the scope of interlinking with the Linked Data cloud

Student user preferences for features of next-generation OPACs: a case study of University of Sheffield international students

Purpose. The purpose of this study is to identity the features that international student users prefer for next generation OPACs. Design/ methodology/ approach. 16 international students of the University of Sheffield were interviewed in July 2008 to explore their preferences among potential features in next generation OPACs. A semi-structured interview schedule with images of mock-up screens was used. Findings. The results of the interviews were broadly consistent with previous studies. In general, students expect features in next generation OPACs should be save their time, easy to use and relevant to their search. This study found that recommender features and features that can provide better navigation of search results are desired by users. However, Web 2.0 features, such as RSS feeds and those features which involved user participation were among the most popular. Practical implications. This paper produces findings of relevance to any academic library seeking to implement a next-generation OPAC. Originality/value. There have been no previous published research studies of users’ preferences among possible features of next-generation OPACs