An integrated mobile content recommendation system

Many features have been added to mobile devices to assist the user's information consumption. However, there are limitations due to information overload on the devices, hardware usability and capacity. As a result, content filtering in a mobile recommendation system plays a vital role in the solution to this problem. A system that utilises content filtering can recommend content which matches a user's needs based on user preferences with a higher accuracy rate. However, mobile content recommendation systems have problems and limitations related to cold start and sparsity. The problems can be viewed as first time connection and first content rating for non-interactive recommendation systems where information is insufficient to predict mobile content which will match with a user's needs. In addition, how to find relevant items for the content recommendation system which are related to a user's profile is also a concern. An integrated model that combines the user group identification and mobile content filtering for mobile content recommendation was proposed in this study in order to address the current limitations of the mobile content recommendation system. The model enhances the system by finding the relevant content items that match with a user's needs based on the user's profile. A prototype of the client-side user profile modelling is also developed to demonstrate the concept. The integrated model applies clustering techniques to determine groups of users. The content filtering implemented classification techniques to predict the top content items. After that, an adaptive association rules technique was performed to find relevant content items. These approaches can help to build the integrated model. Experimental results have demonstrated that the proposed integrated model performs better than the comparable techniques such as association rules and collaborative filtering. These techniques have been used in several recommendation systems. The integrated model performed better in terms of finding relevant content items which obtained higher accuracy rate of content prediction and predicted successful recommended relevant content measured by recommendation metrics. The model also performed better in terms of rules generation and content recommendation generation. Verification of the proposed model was based on real world practical data. A prototype mobile content recommendation system with client-side user profile has been developed to handle the revisiting user issue. In addition, context information, such as time-of-day and time-of-week, could also be used to enhance the system by recommending the related content to users during different time periods. Finally, it was shown that the proposed method implemented fewer rules to generate recommendation for mobile content users and it took less processing time. This seems to overcome the problems of first time connection and first content rating for non-interactive recommendation systems

INQUIRIES IN INTELLIGENT INFORMATION SYSTEMS: NEW TRAJECTORIES AND PARADIGMS

Rapid Digital transformation drives organizations to continually revitalize their business models so organizations can excel in such aggressive global competition. Intelligent Information Systems (IIS) have enabled organizations to achieve many strategic and market leverages. Despite the increasing intelligence competencies offered by IIS, they are still limited in many cognitive functions. Elevating the cognitive competencies offered by IIS would impact the organizational strategic positions. With the advent of Deep Learning (DL), IoT, and Edge Computing, IISs has witnessed a leap in their intelligence competencies. DL has been applied to many business areas and many industries such as real estate and manufacturing. Moreover, despite the complexity of DL models, many research dedicated efforts to apply DL to limited computational devices, such as IoTs. Applying deep learning for IoTs will turn everyday devices into intelligent interactive assistants. IISs suffer from many challenges that affect their service quality, process quality, and information quality. These challenges affected, in turn, user acceptance in terms of satisfaction, use, and trust. Moreover, Information Systems (IS) has conducted very little research on IIS development and the foreseeable contribution for the new paradigms to address IIS challenges. Therefore, this research aims to investigate how the employment of new AI paradigms would enhance the overall quality and consequently user acceptance of IIS. This research employs different AI paradigms to develop two different IIS. The first system uses deep learning, edge computing, and IoT to develop scene-aware ridesharing mentoring. The first developed system enhances the efficiency, privacy, and responsiveness of current ridesharing monitoring solutions. The second system aims to enhance the real estate searching process by formulating the search problem as a Multi-criteria decision. The system also allows users to filter properties based on their degree of damage, where a deep learning network allocates damages in 12 each real estate image. The system enhances real-estate website service quality by enhancing flexibility, relevancy, and efficiency. The research contributes to the Information Systems research by developing two Design Science artifacts. Both artifacts are adding to the IS knowledge base in terms of integrating different components, measurements, and techniques coherently and logically to effectively address important issues in IIS. The research also adds to the IS environment by addressing important business requirements that current methodologies and paradigms are not fulfilled. The research also highlights that most IIS overlook important design guidelines due to the lack of relevant evaluation metrics for different business problems