78,015 research outputs found
Hoodsquare: Modeling and Recommending Neighborhoods in Location-based Social Networks
Information garnered from activity on location-based social networks can be
harnessed to characterize urban spaces and organize them into neighborhoods. In
this work, we adopt a data-driven approach to the identification and modeling
of urban neighborhoods using location-based social networks. We represent
geographic points in the city using spatio-temporal information about
Foursquare user check-ins and semantic information about places, with the goal
of developing features to input into a novel neighborhood detection algorithm.
The algorithm first employs a similarity metric that assesses the homogeneity
of a geographic area, and then with a simple mechanism of geographic
navigation, it detects the boundaries of a city's neighborhoods. The models and
algorithms devised are subsequently integrated into a publicly available,
map-based tool named Hoodsquare that allows users to explore activities and
neighborhoods in cities around the world.
Finally, we evaluate Hoodsquare in the context of a recommendation
application where user profiles are matched to urban neighborhoods. By
comparing with a number of baselines, we demonstrate how Hoodsquare can be used
to accurately predict the home neighborhood of Twitter users. We also show that
we are able to suggest neighborhoods geographically constrained in size, a
desirable property in mobile recommendation scenarios for which geographical
precision is key.Comment: ASE/IEEE SocialCom 201
Three Essays on Friend Recommendation Systems for Online Social Networks
Social networking sites (SNSs) first appeared in the mid-90s. In recent years, however, Web 2.0 technologies have made modern SNSs increasingly popular and easier to use, and social networking has expanded explosively across the web. This brought a massive number of new users. Two of the most popular SNSs, Facebook and Twitter, have reached one billion users and exceeded half billion users, respectively.
Too many new users may cause the cold start problem. Users sign up on a SNS and discover they do not have any friends. Normally, SNSs solve this problem by recommending potential friends. The current major methods for friend recommendations are profile matching and “friends-of-friends.” The profile matching method compares two users’ profiles. This is relatively inflexible because it ignores the changing nature of users. It also requires complete profiles. The friends-of-friends method can only find people who are likely to be previously known to each other and neglects many users who share the same interests. To the best of my knowledge, existing research has not proposed guidelines for building a better recommendation system based on context information (location information) and user-generated content (UGC).
This dissertation consists of three essays. The first essay focuses on location information and then develops a framework for using location to recommend friends--a framework that is not limited to making only known people recommendations but that also adds stranger recommendations. The second essay employs UGC by developing a text analytic framework that discovers users’ interests and personalities and uses this information to recommend friends. The third essay discusses friend recommendations in a certain type of online community – health and fitness social networking sites, physical activities and health status become more important factors in this case.
Essay 1: Location-sensitive Friend Recommendations in Online Social Networks
GPS-embedded smart devices and wearable devices such as smart phones, tablets, smart watches, etc., have significantly increased in recent years. Because of them, users can record their location at anytime and anyplace. SNSs such as Foursquare, Facebook, and Twitter all have developed their own location-based services to collect users’ location check-in data and provide location-sensitive services such as location-based promotions. None of these sites, however, have used location information to make friend recommendations.
In this essay, we investigate a new model to make friend recommendations. This model includes location check-in data as predictors and calculates users’ check-in histories--users’ life patterns--to make friend recommendations. The results of our experiment show that this novel model provides better performance in making friend recommendations.
Essay 2: Novel Friend Recommendations Based on User-generated Contents
More and more users have joined and contributed to SNSs. Users share stories of their daily life (such as having delicious food, enjoying shopping, traveling, hanging out, etc.) and leave comments. This huge amount of UGC could provide rich data for building an accurate, adaptable, effective, and extensible user model that reflects users’ interests, their sentiments about different type of locations, and their personalities. From the computer-supported social matching process, these attributes could influence friend matches. Unfortunately, none of the previous studies in this area have focused on using these extracted meta-text features for friend recommendation systems.
In this study, we develop a text analytic framework and apply it to UGCs on SNSs. By extracting interests and personality features from UGCs, we can make text-based friend recommendations. The results of our experiment show that text features could further improve recommendation performance.
Essay 3: Friend Recommendations in Health/Fitness Social Networking Sites
Thanks to the growing number of wearable devices, online health/fitness communities are becoming more and more popular. This type of social networking sites offers individuals the opportunity to monitor their diet process and motivating them to change their lifestyles. Users can improve their physical activity level and health status by receiving information, advice and supports from their friends in the social networks. Many studies have confirmed that social network structure and the degree of homophily in a network will affect how health behavior and innovations are spread. However, very few studies have focused on the opposite, the impact from users’ daily activities for building friendships in a health/fitness social networking site.
In this study, we track and collect users’ daily activities from Record, a famous online fitness social networking sites. By building an analytic framework, we test and evaluate how people’s daily activities could help friend recommendations. The results of our experiment have shown that by using the helps from these information, friend recommendation systems become more accurate and more precise
A Location-Sentiment-Aware Recommender System for Both Home-Town and Out-of-Town Users
Spatial item recommendation has become an important means to help people
discover interesting locations, especially when people pay a visit to
unfamiliar regions. Some current researches are focusing on modelling
individual and collective geographical preferences for spatial item
recommendation based on users' check-in records, but they fail to explore the
phenomenon of user interest drift across geographical regions, i.e., users
would show different interests when they travel to different regions. Besides,
they ignore the influence of public comments for subsequent users' check-in
behaviors. Specifically, it is intuitive that users would refuse to check in to
a spatial item whose historical reviews seem negative overall, even though it
might fit their interests. Therefore, it is necessary to recommend the right
item to the right user at the right location. In this paper, we propose a
latent probabilistic generative model called LSARS to mimic the decision-making
process of users' check-in activities both in home-town and out-of-town
scenarios by adapting to user interest drift and crowd sentiments, which can
learn location-aware and sentiment-aware individual interests from the contents
of spatial items and user reviews. Due to the sparsity of user activities in
out-of-town regions, LSARS is further designed to incorporate the public
preferences learned from local users' check-in behaviors. Finally, we deploy
LSARS into two practical application scenes: spatial item recommendation and
target user discovery. Extensive experiments on two large-scale location-based
social networks (LBSNs) datasets show that LSARS achieves better performance
than existing state-of-the-art methods.Comment: Accepted by KDD 201
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