Spatial Big Data Analytics: The New Boundaries of Retail Location Decision-Making

This dissertation examines the current state and evolution of retail location decision-making (RLDM) in Canada. The major objectives are: (i) To explore the type and scale of location decisions that retail firms are currently undertaking; (ii) To identify the availability and use of technology and Spatial Big Data (SBD) within the decision-making process; (iii) To identify the awareness, availability, use, adoption and development of SBD; and, (iv) To assess the implications of SBD in RLDM. These objectives were investigated by using a three stage multi-method research process. First, an online survey of retail location decision makers across a range of sizes and sub-sectors was administered. Secondly, structured interviews were conducted with 24 retail location decision makers, and lastly, three in-depth cases studies were undertaken in order to highlight the changes to RLDM over the last decade and to develop a deeper understanding of RLDM. This dissertation found that within the last decade RLDM changed in three main ways: (i) There has been an increase in the availability and use of technology and SBD within the decision-making process; (ii) The type and scale of location decisions that a firm undertakes remain relatively unchanged even with the growth of new data; and, (iii) The range of location research methods that are employed within retail firms is only just beginning to change given the presence of new data sources and data analytics technology. Traditional practices still dominate the RLDM process. While the adoption of SBD applications is starting to appear within retail planning, they are not widespread. Traditional data sources, such as those highlighted in past studies by Hernandez and Emmons (2012) and Byrom et al. (2001) are still the most commonly used data sources. It was evident that at the heart of SBD adoption is a data environment that promotes transparency and a clear corporate strategy. While most retailers are aware of the new SBD techniques that exist, they are not often adopted and routinized

Spatial Big Data Analytics: The New Boundaries of Retail Location Decision-Making

This dissertation examines the current state and evolution of retail location decision-making (RLDM) in Canada. The major objectives are: (i) To explore the type and scale of location decisions that retail firms are currently undertaking; (ii) To identify the availability and use of technology and Spatial Big Data (SBD) within the decision-making process; (iii) To identify the awareness, availability, use, adoption and development of SBD; and, (iv) To assess the implications of SBD in RLDM. These objectives were investigated by using a three stage multi-method research process. First, an online survey of retail location decision makers across a range of sizes and sub-sectors was administered. Secondly, structured interviews were conducted with 24 retail location decision makers, and lastly, three in-depth cases studies were undertaken in order to highlight the changes to RLDM over the last decade and to develop a deeper understanding of RLDM. This dissertation found that within the last decade RLDM changed in three main ways: (i) There has been an increase in the availability and use of technology and SBD within the decision-making process; (ii) The type and scale of location decisions that a firm undertakes remain relatively unchanged even with the growth of new data; and, (iii) The range of location research methods that are employed within retail firms is only just beginning to change given the presence of new data sources and data analytics technology. Traditional practices still dominate the RLDM process. While the adoption of SBD applications is starting to appear within retail planning, they are not widespread. Traditional data sources, such as those highlighted in past studies by Hernandez and Emmons (2012) and Byrom et al. (2001) are still the most commonly used data sources. It was evident that at the heart of SBD adoption is a data environment that promotes transparency and a clear corporate strategy. While most retailers are aware of the new SBD techniques that exist, they are not often adopted and routinized

Harnessing the power of the general public for crowdsourced business intelligence: a survey

International audienceCrowdsourced business intelligence (CrowdBI), which leverages the crowdsourced user-generated data to extract useful knowledge about business and create marketing intelligence to excel in the business environment, has become a surging research topic in recent years. Compared with the traditional business intelligence that is based on the firm-owned data and survey data, CrowdBI faces numerous unique issues, such as customer behavior analysis, brand tracking, and product improvement, demand forecasting and trend analysis, competitive intelligence, business popularity analysis and site recommendation, and urban commercial analysis. This paper first characterizes the concept model and unique features and presents a generic framework for CrowdBI. It also investigates novel application areas as well as the key challenges and techniques of CrowdBI. Furthermore, we make discussions about the future research directions of CrowdBI

The GIS and data solution for advanced business analysis

The GIS Business Analyst is a suite of Geographic Information System (GIS)-enabled tools, wizards, and data that provides business professionals with a complete solution for site evaluation, selective customer profiling, and trade area market analysis. Running simple reports, mapping the results, and performing complex probability models are among the capabilities The GIS Business Analyst offers in one affordable desktop analysis solution. Data and analyses produced by The GIS Business Analyst can be shared across departments, reducing redundant research and marketing efforts, speeding analysis of results, and increasing employee efficiency. The GIS Business Analyst is the first suite of tools for unlocking the intelligence of geography, demographic, consumer lifestyle, and business data. It is a valuable asset for business decision making such as analyzing market share and competition, determining new site expansions or reductions, and targeting new customers. The ability to analyze and visualize the geographic component of business data reveals trends, patterns, and opportunities hidden in tabular data. By combining information, such as sales data of the organization, customer information, and competitor locations, with geographic data, such as demographics, territories, or store locations, the GIS Business Analyst helps the user better understand organization market, organization customers, and organization competition. The business intelligence systems bring geographic information systems, marketing analysis tools, and demographic data products together to offer the user powerful ways to compete in today's business strategies.Geographical Informatic Systems, business analysis

Spatial information systems for sustaining the profitability of retailer business during the global meltdown economy

Profitability is the central issues of world wide business firms, especially during the un-predictable situation under the global meltdown economy. Retailer is the most influenced by the crisis because it highly depends on the customers buying activity. In perspective of customers, the value that rewarded from purchasing activity is the most important consideration to continually transaction with the retailer. However, in perspective of retailers, they want to maximize the profit by utilizing their marketing efforts on selling the product to customers. As long as customer continues do the transaction, retailer believed that they can achieve their target. Critically, the contrast view of customer-retailer on the value will raise the issues on profitability and has identified as unsolved issues in the marketplace. Thus, this paper is highlighting the capability of Spatial Information Systems for sustaining the profitability of retailers. By utilizing this technology, it’s helps retailers in sustaining the retailer’s performance, via managing the customer value continuously and practically. Moreover, Spatial Information Systems provide tools and platform to analyzing the customer value in the marketplace, as the real geographical marketplace. Practical aspect of Spatial Information Systems applications are discussed with specific focus on retailer’s business. Moreover, the used of spatial information systems is practically important to the manager to make them understand on what are the real chances on customer value in the geographical marketplace. At the end, suggestion was made on how to choose the suitable Spatial Information Systems to retailers with considerations on the current financial matters

Moving from Data-Constrained to Data-Enabled Research: Experiences and Challenges in Collecting, Validating and Analyzing Large-Scale e-Commerce Data

Widespread e-commerce activity on the Internet has led to new opportunities to collect vast amounts of micro-level market and nonmarket data. In this paper we share our experiences in collecting, validating, storing and analyzing large Internet-based data sets in the area of online auctions, music file sharing and online retailer pricing. We demonstrate how such data can advance knowledge by facilitating sharper and more extensive tests of existing theories and by offering observational underpinnings for the development of new theories. Just as experimental economics pushed the frontiers of economic thought by enabling the testing of numerous theories of economic behavior in the environment of a controlled laboratory, we believe that observing, often over extended periods of time, real-world agents participating in market and nonmarket activity on the Internet can lead us to develop and test a variety of new theories. Internet data gathering is not controlled experimentation. We cannot randomly assign participants to treatments or determine event orderings. Internet data gathering does offer potentially large data sets with repeated observation of individual choices and action. In addition, the automated data collection holds promise for greatly reduced cost per observation. Our methods rely on technological advances in automated data collection agents. Significant challenges remain in developing appropriate sampling techniques integrating data from heterogeneous sources in a variety of formats, constructing generalizable processes and understanding legal constraints. Despite these challenges, the early evidence from those who have harvested and analyzed large amounts of e-commerce data points toward a significant leap in our ability to understand the functioning of electronic commerce.Comment: Published at http://dx.doi.org/10.1214/088342306000000231 in the Statistical Science (http://www.imstat.org/sts/) by the Institute of Mathematical Statistics (http://www.imstat.org

DeepStore: an interaction-aware Wide&Deep model for store site recommendation with attentional spatial embeddings

International audienceStore site recommendation is one of the essential business services in smart cities for brick-and-mortar enterprises. In recent years, the proliferation of multisource data in cities has fostered unprecedented opportunities to the data-driven store site recommendation, which aims at leveraging large-scale user-generated data to analyze and mine users' preferences for identifying the optimal location for a new store. However, most works in store site recommendation pay more attention to a single data source which lacks some significant data (e.g., consumption data and user profile data). In this paper, we aim to study the store site recommendation in a fine-grained manner. Specifically, we predict the consumption level of different users at the store based on multisource data, which can not only help the store placement but also benefit analyzing customer behavior in the store at different time periods. To solve this problem, we design a novel model based on the deep neural network, named DeepStore, which learns low-and high-order feature interactions explicitly and implicitly from dense and sparse features simultaneously. In particular, DeepStore incorporates three modules: 1) the cross network; 2) the deep network; and 3) the linear component. In addition, to learn the latent feature representation from multisource data, we propose two embedding methods for different types of data: 1) the filed embedding and 2) attention-based spatial embedding. Extensive experiments are conducted on a real-world dataset including store data, user data, and point-of-interest data, the results demonstrate that DeepStore outperforms the state-of-the-art models