Facilitating Creativity in Collaborative Work with Computational Intelligence Software

The use of computational intelligence for leveraging social creativity is a relatively new approach that allows organizations to find creative solutions to complex problems in which the interaction between stakeholders is crucial. The creative solutions that come from joint thinking-from the combined knowledge and abilities of people with diverse perspectives-contrast with traditional views of creativity that focus primarily on the individual as the main contributor of creativity. In an effort to support social creativity in organizations, in this paper we present computational intelligence software tools for that aim and an architecture for creating software mashups based on the concept of affinity space. The affinity space defines a digital setting to facilitate specific scenarios in collaborative business environments. The solution presented includes a set of free and open source software tools ranging from newly developed brainstorming applications to an expertise recommender for enhancing social creativity in the enterprise. The current paper addresses software design issues and presents reflections on the research work undertaken in the COLLAGE project between 2012 and 2015

The Social Media Industry: Where Is it Heading?

The social media industry has entered a new stage with intensifying competition and heightened uncertainty about future directions. The purpose of this paper is to provide analyses of the current challenges and to identify industry-wide trends that may offer a roadmap for the future. This study identified five major trends in the current social media industry: 1) content is king, and that content is moving to visual; 2) artificial intelligence is key to competitive advantage; 3) network effects still matter, but business model innovation can overcome that barrier; 4) the need to broaden revenue sources; and 5) the strive for the everything app. In this changing environment, social media companies need to adapt and innovate their business models proactively to stay ahead

Investigating the impact of digital influencers on consumer decision-making and content outreach: using dual AISAS model

With exponential rise of social media, marketers identify the power and effectiveness of influencer’s advertising on social networking site (SNS). Despite comprehensive understanding of the effects of influencers, their outreach to large audience is yet to be addressed. In this article, we have investigated the effects of fashion influencers on consumers’ decision-making processes and their content outreach on Instagram by embracing new behavioral consumption model ‘dual AISAS model’, which is upgraded version of AISAS Model. It is based on theoretical grounding theory of buying behavior and multi-step flow theory. Both offline and online surveys were conducted involving 969 Pakistan Instagram users following digital influencers. Valid data was assessed and analyzed through structural equation modeling. Our findings demonstrate that every path in dual AISAS model is found significant and have profound effect. It reveals that fashion influencers exert powerful influence on consumers’ decision-making process. Being so influential, they grab the consumers’ attention immediately, engage them, and get wider outreach by upturn in consumer intention in order to spread the fashion content within private networks as well as extended networks. The findings hold robust implications to both theory and practice. Some limitations of the present study offer boulevards to future scholars

Femvertising : empowering women through the hashtag? A comparative analysis of consumers' reaction to feminist advertising on twitter

Mestrado em MarketingFemvertising ou commodity feminism é uma estratégia de marketing utilizada por marcas com o objetivo de inspirar e capacitar mulheres através de mensagens favoráveis às mesmas ao mesmo tempo que promovem os seus produtos e geram um maior compromisso com a marca. Esta crescente tendência alicerça-se na utilização das redes sociais e de uma ferramenta em particular, o hashtag, criando novos movimentos de empowerment através da criação específica de espaços online nos quais os consumidores estabelecem ligações pessoais e emocionais com as marcas e outros consumidores. Esta dissertação propõe um estudo crítico das técnicas e mensagens utilizadas no femvertising através de um estudo comparativo de duas campanhas publicitárias assim como de uma analise de conteúdo à receção e resposta dos consumidores às mesmas. Juntando pesquisa teórica sobre os conceitos de esfera pública, redes sociais, ativismo de hashtag, feminismo e empowerment, os resultados da pesquisa sugerem que os consumidores demonstram atitudes positivas em relação ao tipo de mensagem promovida nestas campanhas assim como em relação às marcas que utilizam o seu estatuto e poder para abordar questões fazendo com que os consumidores se sintam ouvidos e capacitados. Os resultados revelam, também, que a construção destas campanhas tem um impacto na forma como são recebidas pelos consumidores, na forma como se relacionam com estas e nas conversas geradas em torno das campanhas através do uso do hashtag.Femvertising or commodity feminism is a marketing strategy used by brands by means of which they seek to inspire and empower women through pro-female messages at the same time as they promote their products and generate greater brand engagement. This evolving trend in advertising build upon the use of social media and a particular tool, the hashtag, creates new movements of empowerment through the creation of specific online spaces in which consumers establish personal and emotional connections with brands and other consumers. This thesis proposes a critical study of the techniques and messages in femvertising through a comparative study of two ad-campaigns as well as a content analysis of consumers? response to the same. Joining theoretical research on the concepts of public sphere, social media, hashtag activism, feminism and empowerment, results of this study suggest that consumers have positive attitudes towards the messages promoted in these types of ad-campaigns as well as towards the brands that use their power to address social issues as consumers feel empowered and heard. Results also show that the way these campaigns are constructed have an impact in the way they are perceived by consumers, the way they relate to it and the conversations sparked around these campaigns through the use of the hashtag.N/

A Hermeneutic Phenomenological Study of School Administrators’ Participation in Personal Learning Networks and Privacy Issues

Title from PDF of title page, viewed on July 18, 2014Dissertation advisor: Loyce CaruthersVitaIncludes bibliographical references (pages 222-253)Thesis (Ed. D.)--School of Education. University of Missouri--Kansas City, 2014The purpose of this hermeneutic phenomenological study was to understand how school administrators made sense of their experience utilizing social networking tools to participate in personal learning networks (PLN) while managing privacy. As school administrators digitally collaborate with PLN colleagues, they must construct an online identity and develop and cultivate relationships. Additionally, to engage in a PLN one must decide how much information to disclose on the internet as well as determine methods to regulate online privacy. The potential impact of disclosing too much information could cause undue professional or personal harm against an individual. However, failure to disclose information to PLN members could negatively impact relationships and compromise others’ perception of trust. For this study, interpretive phenomenological analysis (IPA) methods were used with six educational administrators. Data were collected through semi-structured interviews; written documents of participants’ experience and perception of PLNs; and analysis of participants’ Tweets over a thirty day span. Interviews were analyzed according to a four-part analytical process. Written documents and Tweets were coded using enumerative and thematic data analysis methods. The findings of the study revealed three emergent themes that explained school administrators’ understanding of PLN participation and privacy issues, which were titled: (1) Must Share and Exchange Resources; Help Others Grow; (2) Power of the People; Personal and Professional Benefits, Powered by PLN; and (3) Privacy Should Not Be the Priority. The findings affirmed school administrators’ understanding of participating in a personal learning network utilizing social networking tools as being solely motivated by the sharing of information and resources, with little to no regard of privacy issues. The results of this study have implications for school leaders as well as digital learning community facilitatorsAbstract -- List of tables -- List of illustrations -- Glossary -- Acknowledgements -- Introduction -- Review of literature -- Methodology -- Findings -- Discussion -- Appendix -- Consent for participation in a research study -- Verbal consent script -- Interview schedule of questions -- Reference

Current, Issue 04: Design Research Journal

[Anthropology & Systems] Anthropology & Design / Ron Burnett – Designing the Youth Vote / Sarah Wilson – [Sustainability] Resilient Systems and Sustainable Qualities / Ezio Manzini – Patterning Dialogues: How Structured Iteration Supports Change / Louise St. Pierre & Mari Nurminen – [Co-creation] New Spaces, Places and Materials for Co-Designing Sustainable Futures / Liz Sanders – Co-creating spaces: The Tag Project / Beayue Louie – [Interactivity] Eat St. Case Study: Designing Interactive Cookbooks / Celeste Martin – Bulletin: An Interactive Project / Jean Chisholm – Sustainer: Re-imagining Food Packaging / Andreas Eiken & Kieran Wallace – [Sociability] Joining Research, Art & Design / Maria Lantin – Health Design (Interview) / Jonathan Aitken – Disruptive Technologies in Business & Design Culture (Interview) / Kate Armstrong – Contributions & Acknowledgements"The journal is designed, edited, produced and marketed by undergraduates in communication design with article contributions from students in both the graduate and undergraduate programs, alumni and faculty. We welcome new readers and celebrate the beginnings of a communicative venture to challenge the way we imagine process, discern the validation of the designer and explore the ethos of creative intelligence."--from website.Editors: Dr. Glen Lowry, Celeste Martin & Deborah Shackleton – Copy Editors: Jean Chisholm, Samantha Matheson & Tara Westover – Creative Director: Celeste Martin – Art Directors: Daisy Aylott & Vivian Ziereisen – Production Manager: Megan White – Design & Production: Jean Chisholm, Chelsey Doyle, Johannes Schut, Leah Schwartekopp, Amanda Wangen & Shiyao Yu – Photography: Fernanda Rivera & Vivian Ziereisen – Illustration: Tevis Bateman, Winnie Wong & Vivian Ziereisen – Digital Video: Grant Gregson & Anaisa Visser – Cover Design: Jean Chisholm & Vivian Ziereisen – Logo Design: Evans Li – Blog: Megan White – Web Blog Support: Grant GregsonPublished annually