Training Helpers: A Trainer's Manual for Workshops in Interpersonal Helping Skills, April 1979

This manual was originally developed as a resource for the training staff of the Interpersonal Skills Training Project. It was developed during the final year of a three-year federal training grant and contains substantial revisions and expansions in training methods and exercises tram the first edition. The creativity and hard work of many individuals has contributed to this revised training design

Childbirth education : a descriptive investigation

It was the purpose of this study to design and begin the initial phase of the psychological-sociological segment of the Pregnancy Helping System (PHS) as elaborated by the Pregnancy Helping System staff of the Department of Child Development and Family Relations of the School of Home Economics of the University of North Carolina at Greensboro. There were two projected outcomes of this pilot study: a) an evaluation of the research tool designed for use in the PHS, the Parental Decision-Making Questionnaire (PDMQ); and b) a description of the potential for further elaboration and functioning of the PHS. A description of the logistics and utilization of, reaction to, and evaluation of childbirth education services extant in Greensboro, North Carolina, as of June, 1973, were seen as forming the basis of the study. Subjects came from three local obstetrical firms and were chosen on the basis of two critieria: a) they needed to be in their eighth or ninth month of pregnancy; and b) they needed to have completed their childbirth education course if they were enrolled in one. Research forms were distributed in the physicians' offices by their receptionists and were either completed there or completed at home and mailed to the researcher in a stamped, self-addressed envelope provided by a co-researcher. There were 13 subjects in the study group

RELATIONSHIP MARKETING IN INTERNATIONAL FOCAL FIRMS: A STRATEGIC PERSPECTIVE ON SUSTAINABILITY

ABSTRACT : In the intricate landscape of 21st-century business, this study addresses the challenges facing companies, particularly international focal firms, in meeting stakeholders' sustainability expectations. Requiring astute strategic decision-making, the focus is on the interplay between sustainability and Relationship Marketing (RM) theory in contemporary business networks. Current literature lacks a thorough exploration of the sustainability-marketing relationship, especially in the internationalization context, highlighting a critical research gap. Identifying this gap, the research underscores the need for a cohesive theoretical framework to comprehend how companies navigate relationships through sustainability. Thus, the study aims to construct a robust RM framework, synthesizing theories and identifying success factors. The Research Question is: “How can sustainability contribute to effective implementation of focal firms’ Relationship Marketing strategies?”. Sub-questions delve into internal operations, stakeholder engagement, and internationalization, forming the foundation for model development through data analysis and literature review. Using a qualitative design, three distinct case studies undergo analysis through semi-structured interviews with marketing and sustainability executives of international focal firms. Contributing to RM and sustainability theory, the study identifies ten forms of relational exchange, emphasizing shared values like sustainability as catalysts for active engagement. In the context of the Resource-Advantage view of competition, it explores the significance of idiosyncratic competence resources. Comparative analysis reveals three key competences: intra-firm sustainability competence, interfirm sustainability competence, and international sustainability competence—forming Sustainability Factors for meaningful global relational exchanges. Concluding, the research not only fills a critical research gap by establishing a foundation for exploring the intricate relationship between sustainability and Relationship Marketing but also provides insights for focal firms’ executives navigating diverse business contexts, while suggesting avenues for further research