6,605 research outputs found

    Spartan Daily, October 2, 2014

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    Volume 143, Issue 16https://scholarworks.sjsu.edu/spartandaily/1515/thumbnail.jp

    Integrating mobile robotics and vision with undergraduate computer science

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    This paper describes the integration of robotics education into an undergraduate Computer Science curriculum. The proposed approach delivers mobile robotics as well as covering the closely related field of Computer Vision, and is directly linked to the research conducted at the authors’ institution. The paper describes the most relevant details of the module content and assessment strategy, paying particular attention to the practical sessions using Rovio mobile robots. The specific choices are discussed that were made with regard to the mobile platform, software libraries and lab environment. The paper also presents a detailed qualitative and quantitative analysis of student results, including the correlation between student engagement and performance, and discusses the outcomes of this experience

    A review into the factors affecting declines in undergraduate Computer Science enrolments and approaches for solving this problem

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    There has been a noticeable drop in enrolments in Computer Science (CS) courses and interest in CS careers in recent years while demand for CS skills is increasing dramatically. Not only are such skills useful for CS jobs but for all forms of business and to some extent personal lives as Information Technology (IT) is becoming ubiquitous and essential for most aspects of modern life. Therefore it is essential to address this lack of interest and skills to not only fill the demand for CS employees but to provide students with the CS skills they need for modern life especially for improving their employability and skills for further study. This report looks at possible reasons for the lack of interest in CS and different approaches used to enhance CS education and improve the appeal of CS

    The Cowl - v.81 - n.17 - Feb 16, 2017

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    The Cowl - student newspaper of Providence College. Volume 81, Number 17 - February 16, 2017. 28 pages

    The national image of global brands

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    As the Chinese use characters based on ideograms, international brands have to choose a proper Chinese name for the market. This paper presents the findings from a detailed study of the Chinese names of 100 international brands along three dimensions: translation methods, cultural values and brand positioning. The main findings are: a) in choosing a new name the meaning is given more emphasis than its sound though it is still desirable to maintain phonetic links to the original; b) after linguistic issues, the three most important factors affecting renaming are: reflecting product benefits, brand positioning and cultural values. The translation gives an international brand not just a Chinese name, but also a distinctive local image; c) global brand and local image is a paradox to be addressed. In the previous studies localising an international brand is largely viewed as a passive translation process. This study has shown that renaming can be a value-added process. It provides an opportunity to re-cast the brand in the new market, creating a unique global-local image that enhances the original’s brand equity

    Graphic Designers and Brain Surgeons, Both Highly Trained, Yet Not Interchangeable: The Creation of Promotion Materials for Springfest 2014

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    Graphic design and brain surgery. What do they have in common? Each person is trained in their profession. Each person is called upon for services that are needed for a specific reason. Common sense tells you to not perform brain surgery without the proper training. Why would that be any different for Graphic Design? Whereas most people would never attempt brain surgery, the average person seems more than willing to attempt creating Graphic Design, usually with poor results. Event branding is an example of where training in this profession is most beneficial. I was the Graphic Designer in charge of creating the branding needs for the week-long 2014 “Springfest” event for my clients, Matt Miller and Gianna Mazzola from the University’s student-run Program Committee. This required the creation of cohesive product design, frequent communication with the client, and a balance between client specifications and personal creative input. The goal was to design a fully realized brand system that would captivate the consumer and evoke the appropriate feel of the 2014 Springfest theme: Lego©
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