Scalable Audience Reach Estimation in Real-time Online Advertising

Online advertising has been introduced as one of the most efficient methods of advertising throughout the recent years. Yet, advertisers are concerned about the efficiency of their online advertising campaigns and consequently, would like to restrict their ad impressions to certain websites and/or certain groups of audience. These restrictions, known as targeting criteria, limit the reachability for better performance. This trade-off between reachability and performance illustrates a need for a forecasting system that can quickly predict/estimate (with good accuracy) this trade-off. Designing such a system is challenging due to (a) the huge amount of data to process, and, (b) the need for fast and accurate estimates. In this paper, we propose a distributed fault tolerant system that can generate such estimates fast with good accuracy. The main idea is to keep a small representative sample in memory across multiple machines and formulate the forecasting problem as queries against the sample. The key challenge is to find the best strata across the past data, perform multivariate stratified sampling while ensuring fuzzy fall-back to cover the small minorities. Our results show a significant improvement over the uniform and simple stratified sampling strategies which are currently widely used in the industry

Semantic Flooding: Semantic Search across Distributed Lightweight Ontologies

Lightweight ontologies are trees where links between nodes codify the fact that a node lower in the hierarchy describes a topic (and contains documents about this topic) which is more specific than the topic of the node one level above. In turn, multiple lightweight ontologies can be connected by semantic links which represent mappings among them and which can be computed, e.g., by ontology matching. In this paper we describe how these two types of links can be used to define a semantic overlay network which can cover any number of peers and which can be flooded to perform a semantic search on documents, i.e., to perform semantic flooding. We have evaluated our approach by simulating a network of 10,000 peers containing classifications which are fragments of the DMoz web directory. The results are promising and show that, in our approach, only a relatively small number of peers needs to be queried in order to achieve high accuracy

Peer to Peer Information Retrieval: An Overview

Peer-to-peer technology is widely used for file sharing. In the past decade a number of prototype peer-to-peer information retrieval systems have been developed. Unfortunately, none of these have seen widespread real- world adoption and thus, in contrast with file sharing, information retrieval is still dominated by centralised solutions. In this paper we provide an overview of the key challenges for peer-to-peer information retrieval and the work done so far. We want to stimulate and inspire further research to overcome these challenges. This will open the door to the development and large-scale deployment of real-world peer-to-peer information retrieval systems that rival existing centralised client-server solutions in terms of scalability, performance, user satisfaction and freedom