Development of Context-Aware Recommenders of Sequences of Touristic Activities

En els últims anys, els sistemes de recomanació s'han fet omnipresents a la xarxa. Molts serveis web, inclosa la transmissió de pel·lícules, la cerca web i el comerç electrònic, utilitzen sistemes de recomanació per facilitar la presa de decisions. El turisme és una indústria molt representada a la xarxa. Hi ha diversos serveis web (e.g. TripAdvisor, Yelp) que es beneficien de la integració de sistemes recomanadors per ajudar els turistes a explorar destinacions turístiques. Això ha augmentat la investigació centrada en la millora dels recomanadors turístics per resoldre els principals problemes als quals s'enfronten. Aquesta tesi proposa nous algorismes per a sistemes recomanadors turístics que aprenen les preferències dels turistes a partir dels seus missatges a les xarxes socials per suggerir una seqüència d'activitats turístiques que s'ajustin a diversos contextes i incloguin activitats afins. Per aconseguir-ho, proposem mètodes per identificar els turistes a partir de les seves publicacions a Twitter, identificant les activitats experimentades en aquestes publicacions i perfilant turistes similars en funció dels seus interessos, informació contextual i períodes d'activitat. Aleshores, els perfils d'usuari es combinen amb un algorisme de mineria de regles d'associació per capturar relacions implícites entre els punts d'interès de cada perfil. Finalment, es fa un rànquing de regles i un procés de selecció d'un conjunt d'activitats recomanables. Es va avaluar la precisió de les recomanacions i l'efecte del perfil d'usuari. A més, ordenem el conjunt d'activitats mitjançant un algorisme multi-objectiu per enriquir l'experiència turística. També realitzem una segona fase d'anàlisi dels fluxos turístics a les destinacions que és beneficiós per a les organitzacions de gestió de destinacions, que volen entendre la mobilitat turística. En general, els mètodes i algorismes proposats en aquesta tesi es mostren útils en diversos aspectes dels sistemes de recomanació turística.En los últimos años, los sistemas de recomendación se han vuelto omnipresentes en la web. Muchos servicios web, incluida la transmisión de películas, la búsqueda en la web y el comercio electrónico, utilizan sistemas de recomendación para ayudar a la toma de decisiones. El turismo es una industria altament representada en la web. Hay varios servicios web (e.g. TripAdvisor, Yelp) que se benefician de la inclusión de sistemas recomendadores para ayudar a los turistas a explorar destinos turísticos. Esto ha aumentado la investigación centrada en mejorar los recomendadores turísticos y resolver los principales problemas a los que se enfrentan. Esta tesis propone nuevos algoritmos para sistemas recomendadores turísticos que aprenden las preferencias de los turistas a partir de sus mensajes en redes sociales para sugerir una secuencia de actividades turísticas que se alinean con diversos contextos e incluyen actividades afines. Para lograr esto, proponemos métodos para identificar a los turistas a partir de sus publicaciones en Twitter, identificar las actividades experimentadas en estas publicaciones y perfilar turistas similares en función de sus intereses, contexto información y periodos de actividad. Luego, los perfiles de usuario se combinan con un algoritmo de minería de reglas de asociación para capturar relaciones entre los puntos de interés que aparecen en cada perfil. Finalmente, un proceso de clasificación de reglas y selección de actividades produce un conjunto de actividades recomendables. Se evaluó la precisión de las recomendaciones y el efecto de la elaboración de perfiles de usuario. Ordenamos además el conjunto de actividades utilizando un algoritmo multi-objetivo para enriquecer la experiencia turística. También llevamos a cabo un análisis de los flujos turísticos en los destinos, lo que es beneficioso para las organizaciones de gestión de destinos, que buscan entender la movilidad turística. En general, los métodos y algoritmos propuestos en esta tesis se muestran útiles en varios aspectos de los sistemas de recomendación turística.In recent years, recommender systems have become ubiquitous on the web. Many web services, including movie streaming, web search and e-commerce, use recommender systems to aid human decision-making. Tourism is one industry that is highly represented on the web. There are several web services (e.g. TripAdvisor, Yelp) that benefit from integrating recommender systems to aid tourists in exploring tourism destinations. This has increased research focused on improving tourism recommender systems and solving the main issues they face. This thesis proposes new algorithms for tourism recommender systems that learn tourist preferences from their social media data to suggest a sequence of touristic activities that align with various contexts and include affine activities. To accomplish this, we propose methods for identifying tourists from their frequent Twitter posts, identifying the activities experienced in these posts, and profiling similar tourists based on their interests, contextual information, and activity periods. User profiles are then combined with an association rule mining algorithm for capturing implicit relationships between points of interest apparent in each profile. Finally, a rule ranking and activity selection process produces a set of recommendable activities. The recommendations were evaluated for accuracy and the effect of user profiling. We further order the set of activities using a multi-objective algorithm to enrich the tourist experience. We also carry out a second-stage analysis of tourist flows at destinations which is beneficial to destination management organisations seeking to understand tourist mobility. Overall, the methods and algorithms proposed in this thesis are shown to be useful in various aspects of tourism recommender systems

Fuzzy Side Information Clustering-Based Framework for Effective Recommendations

Collaborative filtering (CF) is the most successful and widely implemented algorithm in the area of recommender systems (RSs). It generates recommendations using a set of user-product ratings by matching similarity between the profiles of different users. Computing similarity among user profiles efficiently in case of sparse data is the most crucial component of the CF technique. Data sparsity and accuracy are the two major issues associated with the classical CF approach. In this paper, we try to solve these issues using a novel approach based on the side information (user-product background content) and the Mahalanobis distance measure. The side information has been incorporated into RSs to further improve their performance, especially in the case of data sparsity. However, incorporation of side information into traditional two-dimensional recommender systems would increase the dimensionality and complexity of the system. Therefore, to alleviate the problem of dimensionality, we cluster users based on their side information using k-means clustering algorithm and each user's similarity is computed using the Mahalanobis distance method. Additionally, we use fuzzy sets to represent the side information more efficiently. Results of the experimentation with two benchmark datasets show that our framework improves the recommendations quality and predictive accuracy of both traditional and clustering-based collaborative recommendations

Learner course recommendation in e-learning based on swarm intelligence

Se dan unas recomendaciones en la enseñanza asistida por ordenador (e-learning) basada en la inteligencia colectiva.This paper analyses aspects about the recommendation process in distributedinformation systems. It extracts similarities and differences between recommendations in estores and the recommendations applied to an e-learning environment. It also explains the phenomena of self-organization and cooperative emergence in complex systems coupled with bio-inspired algorithms to improve knowledge discovery and association rules. Finally, the present recommendation is applied to e-learning by proposing recommendation by emergence in a multi.agent system architecture

Collaborative-demographic hybrid for financial: product recommendation

Internship Report presented as the partial requirement for obtaining a Master's degree in Data Science and Advanced AnalyticsDue to the increased availability of mature data mining and analysis technologies supporting CRM processes, several financial institutions are striving to leverage customer data and integrate insights regarding customer behaviour, needs, and preferences into their marketing approach. As decision support systems assisting marketing and commercial efforts, Recommender Systems applied to the financial domain have been gaining increased attention. This thesis studies a Collaborative- Demographic Hybrid Recommendation System, applied to the financial services sector, based on real data provided by a Portuguese private commercial bank. This work establishes a framework to support account managers’ advice on which financial product is most suitable for each of the bank’s corporate clients. The recommendation problem is further developed by conducting a performance comparison for both multi-output regression and multiclass classification prediction approaches. Experimental results indicate that multiclass architectures are better suited for the prediction task, outperforming alternative multi-output regression models on the evaluation metrics considered. Withal, multiclass Feed-Forward Neural Networks, combined with Recursive Feature Elimination, is identified as the topperforming algorithm, yielding a 10-fold cross-validated F1 Measure of 83.16%, and achieving corresponding values of Precision and Recall of 84.34%, and 85.29%, respectively. Overall, this study provides important contributions for positioning the bank’s commercial efforts around customers’ future requirements. By allowing for a better understanding of customers’ needs and preferences, the proposed Recommender allows for more personalized and targeted marketing contacts, leading to higher conversion rates, corporate profitability, and customer satisfaction and loyalty

Hybrid Recommender Systems: A Systematic Literature Review

Recommender systems are software tools used to generate and provide suggestions for items and other entities to the users by exploiting various strategies. Hybrid recommender systems combine two or more recommendation strategies in different ways to benefit from their complementary advantages. This systematic literature review presents the state of the art in hybrid recommender systems of the last decade. It is the first quantitative review work completely focused in hybrid recommenders. We address the most relevant problems considered and present the associated data mining and recommendation techniques used to overcome them. We also explore the hybridization classes each hybrid recommender belongs to, the application domains, the evaluation process and proposed future research directions. Based on our findings, most of the studies combine collaborative filtering with another technique often in a weighted way. Also cold-start and data sparsity are the two traditional and top problems being addressed in 23 and 22 studies each, while movies and movie datasets are still widely used by most of the authors. As most of the studies are evaluated by comparisons with similar methods using accuracy metrics, providing more credible and user oriented evaluations remains a typical challenge. Besides this, newer challenges were also identified such as responding to the variation of user context, evolving user tastes or providing cross-domain recommendations. Being a hot topic, hybrid recommenders represent a good basis with which to respond accordingly by exploring newer opportunities such as contextualizing recommendations, involving parallel hybrid algorithms, processing larger datasets, etc

Algoritmo Híbrido de Recomendação

Nesta era tecnológica em que nos encontramos há cada vez mais informação disponível na internet, mas grande parte dessa informação não é relevante. Isto leva à necessidade de criar maneiras de filtrar informação, de forma a reduzir o tempo de recolha de informação útil. Esta necessidade torna o uso de sistemas de recomendação muito apelativo, visto estes personalizarem as pesquisas de forma a ajudar os seus utilizadores a fazer escolhas mais informadas. Os sistemas de recomendação procuram recomendar os itens mais relevantes aos seus utilizadores, no entanto necessitam de informação sobre os utilizadores e os itens, de forma a melhor os poder organizar e categorizar. Há vários tipos de sistemas de recomendação, cada um com as suas forças e fraquezas. De modo a superar as limitações destes sistemas surgiram os sistemas de recomendação híbridos, que procuram combinar características dos diferentes tipos de sistemas de recomendação de modo a reduzir, ou eliminar, as suas fraquezas. Uma das limitações dos sistemas de recomendação acontece quando o próprio sistema não tem informação suficiente para fazer recomendações. Esta limitação tem o nome de Cold Start e pode focar-se numa de duas áreas: quando a falta de informação vem do utilizador, conhecida como User Cold Start; e quando a falta de informação vem de um item, conhecida como Item Cold Start. O foco desta dissertação é no User Cold Start, nomeadamente na criação de um sistema de recomendação híbrido capaz de lidar com esta situação. A abordagem apresentada nesta dissertação procura combinar a segmentação de clientes com regras de associação. O objetivo passa por descobrir os utilizadores mais similares aos utilizadores numa situação de Cold Start e, através dos itens avaliados pelos utilizadores mais similares, recomendar os itens considerados mais relevantes, obtidos através de regras de associação. O algoritmo híbrido apresentado nesta dissertação procura e classifica todos os tipos de utilizadores. Quando um utilizador numa situação de Cold Start está à procura de recomendações, o sistema encontra itens para recomendar através da aplicação de regras de associação a itens avaliados por utilizadores no mesmo grupo que o utilizador na situação de Cold Start, cruzando essas regras com os itens avaliados por este último e apresentando as recomendações com base no resultado.Recommender systems, or recommenders, are a way to filter the useful information from the data, in this age where there is a lot of available data. A recommender system’s purpose is to recommend relevant items to users, and to do that, it requires information on both, data from users and from items, to better organise and categorise both of them. There are several types of recommenders, each best suited for a specific purpose, and with specific weaknesses. Then there are hybrid recommenders, made by combining one or more types of recommenders in a way that each type supresses, or at least limits, the weaknesses of the other types. A very important weakness of recommender systems occurs when the system doesn’t have enough information about something and so, it cannot make a recommendation. This problem known as a Cold Start problem is addressed in this thesis. There are two types of Cold Start problems: those where the lack of information comes from a user (User Cold Start) and those where it comes from an item (Item Cold Start). This thesis’ main focus is on User Cold Start problems. A novel approach is introduced in this thesis which combines clients’ segmentation with association rules. The goal is first, finding the most similar users to cold start users and then, with the items rated by these similar users, recommend those that are most suitable, which are gotten through association rules. The hybrid algorithm presented in this thesis finds and classifies all users’ types. When a user in a Cold Start situation is looking for recommendations, the system finds the items to recommend to him by applying association rules to the items evaluated by users in the same user group as the Cold Start user, crossing them with the few items evaluated by the Cold Start user and finally making its recommendations based on that