3,059 research outputs found
Personalized Purchase Prediction of Market Baskets with Wasserstein-Based Sequence Matching
Personalization in marketing aims at improving the shopping experience of
customers by tailoring services to individuals. In order to achieve this,
businesses must be able to make personalized predictions regarding the next
purchase. That is, one must forecast the exact list of items that will comprise
the next purchase, i.e., the so-called market basket. Despite its relevance to
firm operations, this problem has received surprisingly little attention in
prior research, largely due to its inherent complexity. In fact,
state-of-the-art approaches are limited to intuitive decision rules for pattern
extraction. However, the simplicity of the pre-coded rules impedes performance,
since decision rules operate in an autoregressive fashion: the rules can only
make inferences from past purchases of a single customer without taking into
account the knowledge transfer that takes place between customers. In contrast,
our research overcomes the limitations of pre-set rules by contributing a novel
predictor of market baskets from sequential purchase histories: our predictions
are based on similarity matching in order to identify similar purchase habits
among the complete shopping histories of all customers. Our contributions are
as follows: (1) We propose similarity matching based on subsequential dynamic
time warping (SDTW) as a novel predictor of market baskets. Thereby, we can
effectively identify cross-customer patterns. (2) We leverage the Wasserstein
distance for measuring the similarity among embedded purchase histories. (3) We
develop a fast approximation algorithm for computing a lower bound of the
Wasserstein distance in our setting. An extensive series of computational
experiments demonstrates the effectiveness of our approach. The accuracy of
identifying the exact market baskets based on state-of-the-art decision rules
from the literature is outperformed by a factor of 4.0.Comment: Accepted for oral presentation at 25th ACM SIGKDD Conference on
Knowledge Discovery and Data Mining (KDD 2019
Constructing Graph Node Embeddings via Discrimination of Similarity Distributions
The problem of unsupervised learning node embeddings in graphs is one of the
important directions in modern network science. In this work we propose a novel
framework, which is aimed to find embeddings by \textit{discriminating
distributions of similarities (DDoS)} between nodes in the graph. The general
idea is implemented by maximizing the \textit{earth mover distance} between
distributions of decoded similarities of similar and dissimilar nodes. The
resulting algorithm generates embeddings which give a state-of-the-art
performance in the problem of link prediction in real-world graphs
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