Learning Personalized Risk Preferences for Recommendation

The rapid growth of e-commerce has made people accustomed to shopping online. Before making purchases on e-commerce websites, most consumers tend to rely on rating scores and review information to make purchase decisions. With this information, they can infer the quality of products to reduce the risk of purchase. Specifically, items with high rating scores and good reviews tend to be less risky, while items with low rating scores and bad reviews might be risky to purchase. On the other hand, the purchase behaviors will also be influenced by consumers' tolerance of risks, known as the risk attitudes. Economists have studied risk attitudes for decades. These studies reveal that people are not always rational enough when making decisions, and their risk attitudes may vary in different circumstances. Most existing works over recommendation systems do not consider users' risk attitudes in modeling, which may lead to inappropriate recommendations to users. For example, suggesting a risky item to a risk-averse person or a conservative item to a risk-seeking person may result in the reduction of user experience. In this paper, we propose a novel risk-aware recommendation framework that integrates machine learning and behavioral economics to uncover the risk mechanism behind users' purchasing behaviors. Concretely, we first develop statistical methods to estimate the risk distribution of each item and then draw the Nobel-award winning Prospect Theory into our model to learn how users choose from probabilistic alternatives that involve risks, where the probabilities of the outcomes are uncertain. Experiments on several e-commerce datasets demonstrate that our approach can achieve better performance than many classical recommendation approaches, and further analyses also verify the advantages of risk-aware recommendation beyond accuracy

When and where do you want to hide? Recommendation of location privacy preferences with local differential privacy

In recent years, it has become easy to obtain location information quite precisely. However, the acquisition of such information has risks such as individual identification and leakage of sensitive information, so it is necessary to protect the privacy of location information. For this purpose, people should know their location privacy preferences, that is, whether or not he/she can release location information at each place and time. However, it is not easy for each user to make such decisions and it is troublesome to set the privacy preference at each time. Therefore, we propose a method to recommend location privacy preferences for decision making. Comparing to existing method, our method can improve the accuracy of recommendation by using matrix factorization and preserve privacy strictly by local differential privacy, whereas the existing method does not achieve formal privacy guarantee. In addition, we found the best granularity of a location privacy preference, that is, how to express the information in location privacy protection. To evaluate and verify the utility of our method, we have integrated two existing datasets to create a rich information in term of user number. From the results of the evaluation using this dataset, we confirmed that our method can predict location privacy preferences accurately and that it provides a suitable method to define the location privacy preference

DJ-MC: A Reinforcement-Learning Agent for Music Playlist Recommendation

In recent years, there has been growing focus on the study of automated recommender systems. Music recommendation systems serve as a prominent domain for such works, both from an academic and a commercial perspective. A fundamental aspect of music perception is that music is experienced in temporal context and in sequence. In this work we present DJ-MC, a novel reinforcement-learning framework for music recommendation that does not recommend songs individually but rather song sequences, or playlists, based on a model of preferences for both songs and song transitions. The model is learned online and is uniquely adapted for each listener. To reduce exploration time, DJ-MC exploits user feedback to initialize a model, which it subsequently updates by reinforcement. We evaluate our framework with human participants using both real song and playlist data. Our results indicate that DJ-MC's ability to recommend sequences of songs provides a significant improvement over more straightforward approaches, which do not take transitions into account.Comment: -Updated to the most recent and completed version (to be presented at AAMAS 2015) -Updated author list. in Autonomous Agents and Multiagent Systems (AAMAS) 2015, Istanbul, Turkey, May 201

Neural Collaborative Ranking

Recommender systems are aimed at generating a personalized ranked list of items that an end user might be interested in. With the unprecedented success of deep learning in computer vision and speech recognition, recently it has been a hot topic to bridge the gap between recommender systems and deep neural network. And deep learning methods have been shown to achieve state-of-the-art on many recommendation tasks. For example, a recent model, NeuMF, first projects users and items into some shared low-dimensional latent feature space, and then employs neural nets to model the interaction between the user and item latent features to obtain state-of-the-art performance on the recommendation tasks. NeuMF assumes that the non-interacted items are inherent negative and uses negative sampling to relax this assumption. In this paper, we examine an alternative approach which does not assume that the non-interacted items are necessarily negative, just that they are less preferred than interacted items. Specifically, we develop a new classification strategy based on the widely used pairwise ranking assumption. We combine our classification strategy with the recently proposed neural collaborative filtering framework, and propose a general collaborative ranking framework called Neural Network based Collaborative Ranking (NCR). We resort to a neural network architecture to model a user's pairwise preference between items, with the belief that neural network will effectively capture the latent structure of latent factors. The experimental results on two real-world datasets show the superior performance of our models in comparison with several state-of-the-art approaches.Comment: Proceedings of the 2018 ACM on Conference on Information and Knowledge Managemen