Considering temporal aspects in recommender systems: a survey

Under embargo until: 2023-07-04The widespread use of temporal aspects in user modeling indicates their importance, and their consideration showed to be highly effective in various domains related to user modeling, especially in recommender systems. Still, past and ongoing research, spread over several decades, provided multiple ad-hoc solutions, but no common understanding of the issue. There is no standardization and there is often little commonality in considering temporal aspects in different applications. This may ultimately lead to the problem that application developers define ad-hoc solutions for their problems at hand, sometimes missing or neglecting aspects that proved to be effective in similar cases. Therefore, a comprehensive survey of the consideration of temporal aspects in recommender systems is required. In this work, we provide an overview of various time-related aspects, categorize existing research, present a temporal abstraction and point to gaps that require future research. We anticipate this survey will become a reference point for researchers and practitioners alike when considering the potential application of temporal aspects in their personalized applications.acceptedVersio

Predictive Analytics of E-Commerce Search Behavior for Conversion

This study explores online customer search behavior on a large e-commerce website—Walmart.com. In order to more accurately predict customer purchase conversion based on their search behavior, we adopt a modern machine-learning technique, random forest, as well as logistic regression to develop two computational models. We also integrate information retrieval literature to propose metrics to quantify online consumers’ search behavior. Results show that the random forest model performs better with a very high accuracy rate (76%) in predicting customers who will purchase the item they browsed. Among all the predictors, page and session dwell time, user type, click entropy, and click position are the strongest influential factors for the conversion behavior. The findings suggest that, with the enhanced metrics and modeling approaches, search behavior could offer strong cues about customers’ purchasing decision. Additionally, the findings also suggest operational implications about how to accommodate and induce the desired search behavior with the e-commerce website

Cognitive finance: Behavioural strategies of spending, saving, and investing.

Research in economics is increasingly open to empirical results. The advances in behavioural approaches are expanded here by applying cognitive methods to financial questions. The field of "cognitive finance" is approached by the exploration of decision strategies in the financial settings of spending, saving, and investing. Individual strategies in these different domains are searched for and elaborated to derive explanations for observed irregularities in financial decision making. Strong context-dependency and adaptive learning form the basis for this cognition-based approach to finance. Experiments, ratings, and real world data analysis are carried out in specific financial settings, combining different research methods to improve the understanding of natural financial behaviour. People use various strategies in the domains of spending, saving, and investing. Specific spending profiles can be elaborated for a better understanding of individual spending differences. It was found that people differ along four dimensions of spending, which can be labelled: General Leisure, Regular Maintenance, Risk Orientation, and Future Orientation. Saving behaviour is strongly dependent on how people mentally structure their finance and on their self-control attitude towards decision space restrictions, environmental cues, and contingency structures. Investment strategies depend on how companies, in which investments are placed, are evaluated on factors such as Honesty, Prestige, Innovation, and Power. Further on, different information integration strategies can be learned in decision situations with direct feedback. The mapping of cognitive processes in financial decision making is discussed and adaptive learning mechanisms are proposed for the observed behavioural differences. The construal of a "financial personality" is proposed in accordance with other dimensions of personality measures, to better acknowledge and predict variations in financial behaviour. This perspective enriches economic theories and provides a useful ground for improving individual financial services

Sequential recommender system based on hierarchical attention network

© 2018 International Joint Conferences on Artificial Intelligence. All right reserved. With a large amount of user activity data accumulated, it is crucial to exploit user sequential behavior for sequential recommendations. Conventionally, user general taste and recent demand are combined to promote recommendation performances. However, existing methods often neglect that user long-term preference keep evolving over time, and building a static representation for user general taste may not adequately reflect the dynamic characters. Moreover, they integrate user-item or itemitem interactions through a linear way which limits the capability of model. To this end, in this paper, we propose a novel two-layer hierarchical attention network, which takes the above properties into account, to recommend the next item user might be interested. Specifically, the first attention layer learns user long-term preferences based on the historical purchased item representation, while the second one outputs final user representation through coupling user long-term and short-term preferences. The experimental study demonstrates the superiority of our method compared with other state-of-the-art ones