Learning Theory and Algorithms for Revenue Optimization in Second-Price Auctions with Reserve

Second-price auctions with reserve play a critical role for modern search engine and popular online sites since the revenue of these companies often directly de- pends on the outcome of such auctions. The choice of the reserve price is the main mechanism through which the auction revenue can be influenced in these electronic markets. We cast the problem of selecting the reserve price to optimize revenue as a learning problem and present a full theoretical analysis dealing with the complex properties of the corresponding loss function. We further give novel algorithms for solving this problem and report the results of several experiments in both synthetic and real data demonstrating their effectiveness.Comment: Accepted at ICML 201

Learning to bid in revenue-maximizing auctions

We consider the problem of the optimization of bidding strategies in prior-dependent revenue-maximizing auctions, when the seller fixes the reserve prices based on the bid distributions. Our study is done in the setting where one bidder is strategic. Using a variational approach, we study the complexity of the original objective and we introduce a relaxation of the objective functional in order to use gradient descent methods. Our approach is simple, general and can be applied to various value distributions and revenue-maximizing mechanisms. The new strategies we derive yield massive uplifts compared to the traditional truthfully bidding strategy

A General Theory of Sample Complexity for Multi-Item Profit Maximization

The design of profit-maximizing multi-item mechanisms is a notoriously challenging problem with tremendous real-world impact. The mechanism designer's goal is to field a mechanism with high expected profit on the distribution over buyers' values. Unfortunately, if the set of mechanisms he optimizes over is complex, a mechanism may have high empirical profit over a small set of samples but low expected profit. This raises the question, how many samples are sufficient to ensure that the empirically optimal mechanism is nearly optimal in expectation? We uncover structure shared by a myriad of pricing, auction, and lottery mechanisms that allows us to prove strong sample complexity bounds: for any set of buyers' values, profit is a piecewise linear function of the mechanism's parameters. We prove new bounds for mechanism classes not yet studied in the sample-based mechanism design literature and match or improve over the best known guarantees for many classes. The profit functions we study are significantly different from well-understood functions in machine learning, so our analysis requires a sharp understanding of the interplay between mechanism parameters and buyer values. We strengthen our main results with data-dependent bounds when the distribution over buyers' values is "well-behaved." Finally, we investigate a fundamental tradeoff in sample-based mechanism design: complex mechanisms often have higher profit than simple mechanisms, but more samples are required to ensure that empirical and expected profit are close. We provide techniques for optimizing this tradeoff