Harnessing the power of the general public for crowdsourced business intelligence: a survey

International audienceCrowdsourced business intelligence (CrowdBI), which leverages the crowdsourced user-generated data to extract useful knowledge about business and create marketing intelligence to excel in the business environment, has become a surging research topic in recent years. Compared with the traditional business intelligence that is based on the firm-owned data and survey data, CrowdBI faces numerous unique issues, such as customer behavior analysis, brand tracking, and product improvement, demand forecasting and trend analysis, competitive intelligence, business popularity analysis and site recommendation, and urban commercial analysis. This paper first characterizes the concept model and unique features and presents a generic framework for CrowdBI. It also investigates novel application areas as well as the key challenges and techniques of CrowdBI. Furthermore, we make discussions about the future research directions of CrowdBI

Geospatial analysis

This chapter is about geospatial analysis of social media. It summarizes major issues with retrieving, sampling, geocoding, and analyzing social media data. The chapter discusses geospatial analysis from the perspectives of different domains of knowledge, including information science, geographic information science, geovisualization, information visualization and visual analytics. It shows benefits and shortcomings of these approaches and defines existing gaps in geospatial analysis

Crowdsourced Data Mining for Urban Activity: A Review of Data Sources, Applications and Methods

The penetration of devices integrated with location-based services and internet services has generated massive data about the everyday life of citizens and tracked their activities happening in cities. Crowdsourced data, such as social media data, POIs data and collaborative websites, generated by the crowd, has become fine-grained proxy data of urban activity and widely used in research in urban studies. However, due to the heterogeneity of data types of crowdsourced data and the limitation of previous studies mainly focusing on a specific application, a systematic review of crowdsourced data mining for urban activity is still lacking. In order to fill the gap, this paper conducts a literature search in the Web of Science database, selecting 226 highly related papers published between 2013 and 2019. Based on those papers, the review firstly conducts a bibliometric analysis identifying underpinning domains, pivot scholars and papers around this topic. The review also synthesises previous research into three parts: main applications of different data sources and data fusion; application of spatial analysis in mobility patterns, functional areas and event detection; application of socio-demographic and perception analysis in city attractiveness, demographic characteristics and sentiment analysis. The challenges of this type of data are also discussed in the end. This study provides a systematic and current review for both researchers and practitioners interested in the applications of crowdsourced data mining for urban activity.This research is funded by a scholarship from the China Scholarship Counci

Identification of Online Users' Social Status via Mining User-Generated Data

With the burst of available online user-generated data, identifying online users’ social status via mining user-generated data can play a significant role in many commercial applications, research and policy-making in many domains. Social status refers to the position of a person in relation to others within a society, which is an abstract concept. The actual definition of social status is specific in terms of specific measure indicator. For example, opinion leadership measures individual social status in terms of influence and expertise in an online society, while socioeconomic status characterizes personal real-life social status based on social and economic factors. Compared with traditional survey method which is time-consuming, expensive and sometimes difficult, some efforts have been made to identify specific social status of users based on specific user-generated data using classic machine learning methods. However, in fact, regarding specific social status identification based on specific user-generated data, the specific case has several specific challenges. However, classic machine learning methods in existing works fail to address these challenges, which lead to low identification accuracy. Given the importance of improving identification accuracy, this thesis studies three specific cases on identification of online and offline social status. For each work, this thesis proposes novel effective identification method to address the specific challenges for improving accuracy. The first work aims at identifying users’ online social status in terms of topic-sensitive influence and knowledge authority in social community question answering sites, namely identifying topical opinion leaders who are both influential and expert. Social community question answering (SCQA) site, an innovative community question answering platform, not only offers traditional question answering (QA) services but also integrates an online social network where users can follow each other. Identifying topical opinion leaders in SCQA has become an important research area due to the significant role of topical opinion leaders. However, most previous related work either focus on using knowledge expertise to find experts for improving the quality of answers, or aim at measuring user influence to identify influential ones. In order to identify the true topical opinion leaders, we propose a topical opinion leader identification framework called QALeaderRank which takes account of both topic-sensitive influence and topical knowledge expertise. In the proposed framework, to measure the topic-sensitive influence of each user, we design a novel influence measure algorithm that exploits both the social and QA features of SCQA, taking into account social network structure, topical similarity and knowledge authority. In addition, we propose three topic-relevant metrics to infer the topical expertise of each user. The extensive experiments along with an online user study show that the proposed QALeaderRank achieves significant improvement compared with the state-of-the-art methods. Furthermore, we analyze the topic interest change behaviors of users over time and examine the predictability of user topic interest through experiments. The second work focuses on predicting individual socioeconomic status from mobile phone data. Socioeconomic Status (SES) is an important social and economic aspect widely concerned. Assessing individual SES can assist related organizations in making a variety of policy decisions. Traditional approach suffers from the extremely high cost in collecting large-scale SES-related survey data. With the ubiquity of smart phones, mobile phone data has become a novel data source for predicting individual SES with low cost. However, the task of predicting individual SES on mobile phone data also proposes some new challenges, including sparse individual records, scarce explicit relationships and limited labeled samples, unconcerned in prior work restricted to regional or household-oriented SES prediction. To address these issues, we propose a semi-supervised Hypergraph based Factor Graph Model (HyperFGM) for individual SES prediction. HyperFGM is able to efficiently capture the associations between SES and individual mobile phone records to handle the individual record sparsity. For the scarce explicit relationships, HyperFGM models implicit high-order relationships among users on the hypergraph structure. Besides, HyperFGM explores the limited labeled data and unlabeled data in a semi-supervised way. Experimental results show that HyperFGM greatly outperforms the baseline methods on individual SES prediction with using a set of anonymized real mobile phone data. The third work is to predict social media users’ socioeconomic status based on their social media content, which is useful for related organizations and companies in a range of applications, such as economic and social policy-making. Previous work leverage manually defined textual features and platform-based user level attributes from social media content and feed them into a machine learning based classifier for SES prediction. However, they ignore some important information of social media content, containing the order and the hierarchical structure of social media text as well as the relationships among user level attributes. To this end, we propose a novel coupled social media content representation model for individual SES prediction, which not only utilizes a hierarchical neural network to incorporate the order and the hierarchical structure of social media text but also employs a coupled attribute representation method to take into account intra-coupled and inter-coupled interaction relationships among user level attributes. The experimental results show that the proposed model significantly outperforms other stat-of-the-art models on a real dataset, which validate the efficiency and robustness of the proposed model

Predictive Analysis on Twitter: Techniques and Applications

Predictive analysis of social media data has attracted considerable attention from the research community as well as the business world because of the essential and actionable information it can provide. Over the years, extensive experimentation and analysis for insights have been carried out using Twitter data in various domains such as healthcare, public health, politics, social sciences, and demographics. In this chapter, we discuss techniques, approaches and state-of-the-art applications of predictive analysis of Twitter data. Specifically, we present fine-grained analysis involving aspects such as sentiment, emotion, and the use of domain knowledge in the coarse-grained analysis of Twitter data for making decisions and taking actions, and relate a few success stories

(So) Big Data and the transformation of the city

The exponential increase in the availability of large-scale mobility data has fueled the vision of smart cities that will transform our lives. The truth is that we have just scratched the surface of the research challenges that should be tackled in order to make this vision a reality. Consequently, there is an increasing interest among different research communities (ranging from civil engineering to computer science) and industrial stakeholders in building knowledge discovery pipelines over such data sources. At the same time, this widespread data availability also raises privacy issues that must be considered by both industrial and academic stakeholders. In this paper, we provide a wide perspective on the role that big data have in reshaping cities. The paper covers the main aspects of urban data analytics, focusing on privacy issues, algorithms, applications and services, and georeferenced data from social media. In discussing these aspects, we leverage, as concrete examples and case studies of urban data science tools, the results obtained in the “City of Citizens” thematic area of the Horizon 2020 SoBigData initiative, which includes a virtual research environment with mobility datasets and urban analytics methods developed by several institutions around Europe. We conclude the paper outlining the main research challenges that urban data science has yet to address in order to help make the smart city vision a reality