9,978 research outputs found

    Transitioning Between Audience and Performer: Co-Designing Interactive Music Performances with Children

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    Live interactions have the potential to meaningfully engage audiences during musical performances, and modern technologies promise unique ways to facilitate these interactions. This work presents findings from three co-design sessions with children that investigated how audiences might want to interact with live music performances, including design considerations and opportunities. Findings from these sessions also formed a Spectrum of Audience Interactivity in live musical performances, outlining ways to encourage interactivity in music performances from the child perspective

    A business model for the 21st century orchestra

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    Redefining Classical Music Literacy: A Study of Classical Orchestras, Museum Anthropology, and Game Design Theory

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    The current state of declining audiences for the performing arts in the United States is cause for concern for those musicians and ensembles interested in the continuation of the art forms. The previous model of using audience numbers as the sole or primary measure of an orchestra\u27s success is no longer sufficient in an era of participatory design and interactive experiences. Through observation and analysis of the culture of classical music, this study focuses on the emerging visions of participatory culture and the ways in which museum anthropology and game design theory can be used to redefine classical music literacy and audience development in terms of interaction and participatory design

    Building the Field of Arts Engagement: Prospects and Challenges

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    The cultural sector in America is grappling with how to remain relevant to the rapidly changing society from which it draws its audiences and support. This is a demanding task -- adapting to rapid demographic and technological change is no less challenging for the cultural sector than for journalism, the music industry, publishing, or the taxi cab business today. But if the cultural sector does not take on this task, it risks marginalization. Cultural leaders therefore need to examine the mechanics of engagement in the arts in a concerted way, distill lessons from their successes and failures, and share those lessons -- in short, to build the field of arts engagement. To explore this topic, in 2015 Irvine commissioned AEA Consulting to undertake panel discussions, surveys, and bilateral interviews across the arts sector. This report contains observations and reflections by Adrian Ellis, Elizabeth Ellis, and their colleagues

    The Missing Audience : A Query into the Future of the Orchestra and the Potential Benefits of Bringing Live Classical Music to the Community through Informal Performances

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    In this dissertation, I discuss the traditional organizational model adopted by symphony orchestras in the United States as non-profit arts organizations that are struggling to maintain solvency within the current philanthropic, political, and digital contexts. As part of the discussion, I conduct field research within the local area of the city of Baton Rouge, Louisiana, in providing demonstrations of live and informal classical performance in various businesses and institutions while collecting data via surveys from willing adult participants (ages 18 and above) of all demographics, specifically lower income areas. The survey analysis gives important insights into public perception of symphony orchestras, and generational attitudes towards the support of such organizations, whether it be through attendance or individual giving. The survey study hopes to illuminate the benefits of implementing a more approachable marketing strategy within a local environment and cultivating a paradigm shift in how symphony orchestras access untapped markets of potential audiences

    Short-Term Orchestral Music Training Modulates Hyperactivity and Inhibitory Control in School-Age Children: A Longitudinal Behavioural Study

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    Survey studies have shown that participating in music groups produces several beneļ¬ts, such as discipline, cooperation and responsibility. Accordingly, recent longitudinal studies showed that orchestral music training has a positive impact on inhibitory control in school-age children. However, most of these studies examined long periods of training not always feasible for all families and institutions and focused on childrenā€™s measures ignoring the viewpoint of the teachers. Considering the crucial role of inhibitory control on hyperactivity, inattention and impulsivity, we wanted to explore if short orchestral music training would promote a reduction of these impulsive behaviors in children. This study involved 113 Italian children from 8 to 10 years of age. 55 of them attended 3 months of orchestral music training. The training included a 2-hour lesson per week at school and a ļ¬nal concert. The 58 children in the control group did not have any orchestral music training. All children were administered tests and questionnaires measuring inhibitory control and hyperactivity near the beginning and end of the 3-month training period. We also collected information regarding the levels of hyperactivity of the children as perceived by the teachers at both time points. Children in the music group showed a signiļ¬cant improvement in inhibitory control. Moreover, in the second measurement the control group showed an increase in self-reported hyperactivity that was not found in the group undergoing the music training program. This change was not noticed by the teachers, implying a discrepancy between self-reported and observed behavior at school. Our results suggest that even an intense and brief period of orchestral music training is sufļ¬cient to facilitate the development of inhibitory control by modulating the levels of self-reported hyperactivity. This research has implications for music pedagogy and education especially in children with high hyperactivity. Future investigations will test whether the ļ¬ndings can be extended to children diagnosed with ADHD

    Interpreting the score: participant experiences of value co-creation in a collaborative consumption context

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    Traditionally, service marketing scholars and organisations have tacitly conceptualised value co-creation as a set of processes or activities where participants know how to act, or ā€žknow the scoreā€Ÿ ā€“ however, this is not always the case. This dissertation questions such conceptualisations; in particular Service-Dominant (SD) logicā€Ÿs tenth foundational premise (FP10) which states that value is uniquely and phenomenologically determined by consumers, and argues for a greater consideration of the wider socio-cultural context from which value emerges. In order to address this gap, this is the first grounded study of value as it arises from multiple practices in a collaborative consumption context, specifically orchestral consumption. Framed by a relational constructionist approach, the study explores how multiple participants ā€“ musicians, conductors, audience members, and staff ā€“ experience value co-creation in the context of their participation in 47 orchestral, educational and outreach events facilitated by the London Symphony Orchestra. Participant narratives were collected using 47 depth interviews, 375 short interviews, and non participant netnography over a six month period. Using Interpretive Phenomenological Analysis, 20 value co-creation practices and 13 value experiences were induced from the data. The research integrates experiential and practice based perspectives of value by illustrating that value emerges from the shared understandings between conductors (service organisation managers) and participants (regular, novice and potential service consumers, front and back office service personnel and other service providers within a service value network) participating in a multiplicity of value co-creation practices. Value co-creation practices maintain, sustain and reinforce the sacred on behalf of participants and frame their experiences. Co-creating value therefore requires service organisations to deconsecrate or ā€žopen up the scoreā€Ÿ for novice participants; specifically, to share the understandings, engagements, and procedures embedded in such practices. These concern not just how-to-act but also how-to-interpret, which in turn may be negatively experienced by expert participants. The dissertation concludes with a proposed refinement of SD logicā€Ÿs FP10: namely, that value is both socially constructed and intersubjectively and phenomenologically determined
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