Who's Feeding the Kids Online? Digital food marketing to children in Ireland: Advertisers’ tactics, children’s exposure and parents’ awareness

Obesity in children and young people is a global health challenge. The widespread marketing of unhealthy foods (food and non-alcoholic drinks high in fat, sugar and salt, or HFSS) plays a causal role in unhealthy eating and obesity. Food and eating is typically presented as an issue of ‘choice’. However, this disregards the fact that current obesogenic environments use many tactics to promote unhealthy foods, interfering with people’s ability to make good choices. This study examined: 1. Content appealing to children and young people on websites of top food and drink retail brands in Ireland 2. Marketing techniques on Facebook: Pages of food brands that have the highest reach among young teens, the first such study of which we are aware 3. Parents’ awareness of digital food marketing to their children in an online, two-stage survey with digital marketing examples and open-ended response options

Accessing the mobile web: myth or reality?

Emerging technologies for learning report - Article exploring open web standard

Embedding Diversity: Communication and Label Concept for Underutilized Crops – Checklist for your First Evaluation

There are some very successful cases of marketing of underutilized crops in European countries. Examples are the marketing of rare varieties in Austrian and Swiss supermarkets. Other examples are market initiatives in Spain, France, or Italy, selling local produces and processed foods in specialised shops, at farmers markets, or directly at the farm. A consumer survey was conducted in 2017 in France, Italy, Spain, and Switzerland during DIVERSIFOOD project in order to gain additional data on such examples; and Rossi et al. (2016)1 developed the DIVERSIFOOD Case Study Framework. Among others an objective of these studies was to identify some best-case examples for the use of a trademark, label or logo and the related communication strategies. Then a flagship approach to communicate the benefits of underutilized crops by means of a label should be developed. The studies identified many individual approaches of the various marketing initiatives, each based on slightly different secrets of success. Within the DIVERSIFOOD consortium it was concluded that there’s no sense in defining a single best-label flagship approach; instead, a concept should give an idea of the possibilities to communicate the value of agrobiodiversity to consumers. This concept is the resulting outcome. It provides a structured approach for networks an market initiatives to evaluate whether a label for underutilized crops is feasible, and wheter it is in line with theire values and aims or not, and what the premises for the communication strategy are for those underutilized crops. This concept provides a general idea about topics that should be considered. The result could be the introduction of a label or the abandonment of introducing a label. In the beginning of such an evaluation there are most likely existing underutilized crops, that is, genetic resources, such as old, locally, and newly bred underutilized varieties, as well as some products or product ideas derived from these crops. The main target groups of this concept are farmers involved in participatory breeding, seed savers, seed networks and communities, foundations, and breeders of underutilized crops, as well as partners of such genetic resources. Moreover, the concept could be interesting for initiatives and organizations that consider the integration of underutilized crops in their existing label; however there is no specific treatment of this topic in the concept. The concept should be considered as the first step in the evaluation of a new label. The treated topics might also hint on further considerations when developing a successful marketing initiative. However, the concept focuses mainly on two points: 1. Introduction of a label2, a logo, a trademark or similar and some implications 2. Communication tools and communication contents for products of underutilized crop

Security and privacy recommendation of mobile app for Arabic speaking

There is an enormous number of mobile apps, leading users to be concerned about the security and privacy of their data. But few users are aware of what is meant by app permissions, which sometimes do not illustrate what kind of data is gathered. Therefore, users are still concerned about security risks and privacy, with little knowledge and experience of what security and privacy awareness. Users depend on ratings, which may be fake, or keep track of their sense to install an app, and an enormous number of users do not like to read reviews. To solve this issue, we propose a recommender system that reads users' reviews, and which exposes flaws, violations and third-party policies or the quality of a user's experience. In order to design and implement our recommender, we conduct a survey which supports two significant points: to detect the level of security and privacy awareness between users, and to gather new words into a dictionary of a recommender system, which assists to classify each review on the correct level, which can indeed reveal the scale of security and privacy in an app

EVALUATION OF MOBILE APPLICATION FOR ANTICOAGULANT DRUG MANAGEMENT: IOS AND ANDROID PLATFORM

Our goal was to identify the practical usage of medication management apps and what they can offer a consumer especially in their old age, keeping in view the aspect of medication adherence.A search of FREE medication management apps was conducted on app store of iPhone/Android operating system. Apps were included if they had a medication management system which included a reminder setup option and had an easy to use interface.Of the 22 apps on IOS and 18 apps on Android identified by strategy all met the inclusion criteria. WebMD and Drugs.com rated the highest among the apps because of their basic medication reminder feature coupled with their enhanced levels of functionality. WebMD was rated best for its information and usability which included a symptom checker, medication reminder, list of disease conditions, drug list with Indications, dosage information, side effects, drug interactions, drug use in pregnancy and lactation, first aid information, local health facilities listings, tests and procedures listings, healthy living tips, food and recipes.Finding a medication management app is challenging if you are looking for a specific type of apps as most of the apps are not tested by any authorized drug regulatory authority for example FDA. Almost all have no reviews and are not affiliated to any healthcare organization. Despite being untested, medication apps represent a possible strategy that pharmacists, healthcare workers, carers and family members of elderly patients can recommend for helping nonadherent patients and incorporate into their practice.Â